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Halls and Virtus.pro announce partnership

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Halls and Virtus.pro announce partnership
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VMLY&R (part of WPP), Carat and The Story Lab (part of dentsu Russia) agencies continue to develop the esports direction for Halls (Mondelez International). The cooperation with ESforce, the largest esports organization in Russia, opens a new page for the brand cooperation.

Halls will be integrated into Virtus.pro media resources (part of ESforce).

The creative idea of the esports campaign was developed by the VML&R agency. The integration ideas were developed by The Story Lab together with ESforce. The media support is provided by Carat agency. As part of the cooperation, a promotional video has been prepared with the first Dota 2 roster. The video will be published on the club’s official YouTube channel. Within six months, Virtus.pro accounts will host posts with integrations of Halls brand, banners, articles on the site, etc.

Anna Semchuk, Senior Brand Development Manager: “For more than 120 years, the Halls brand’s mission has been to help the world breathe better. A charge of menthol in each pack is a crisp breath of air, an opportunity to focus on the moments that matter. Halls gives you a boost of concentration so you can get the most out of the game. The creative idea is ”Nothing will distract you from winning if you are charged with concentration with Halls” – perfectly reflects the new brand positioning”.

Alexander Mishutin, Director of Customer Relations at Carat: “The project’s goal was to strengthen the brand’s positioning among the young audience, where esports is an important communication channel. Such cooperation is interesting and promising for Halls in terms of engagement, increasing loyalty and the chance of attracting a new audience. The key message of the campaign, “Increase your concentration and win prizes for the best game together with Halls and Virtus.pro!”, will be supported on YouTube, VK and other resources with videos engaging Virtus.pro players”.

Sergey Glamazda, Virtus.pro General Manager: “ESforce Holding has been cooperating with the Mondelez brands for a long time. Joint projects have repeatedly shown their effectiveness and this time Halls brand becomes a Virtus.pro partner. I am pleased to welcome Halls and I am confident that our collaboration will resonate with the esports audience.”

Evgeny Podergin, Senior Copywriter VMLY&R: “The simple truth is: as you get down to the game, so you will make it. For esports players, mood and concentration before a match are as important as for traditional sportsmen. When hundreds of important things are happening on the screen in front of you every minute, you have no option to lose focus. This is the essence of our campaign and the main thing of Halls RTB. Thanks to menthol, our drops can really help you focus at the right moment, take a deep breath, exhale and throw yourself into the game without any distraction, which can prevent you from victory.”

In 2020, Halls brand has already sponsored an esports championship. Within the framework of the project, Carat agency appreciated the effectiveness of esports integrations. According to the study, Halls brand video was remembered by more than 50% of the audience, while the benchmark for FMCG brands here is only 32%. In addition to the record values, the experts of Carat revealed a loyal attitude of the esports audience to advertising integrations.

eSports

ESPORTS AWARDS NAMES MAKE-A-WISH AS ITS OFFICIAL CHARITY PARTNER

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The Esports Awards, the most prestigious night in the esports calendar, is excited to reveal Make-A-Wish as its Official Charity Partner for 2021. The partnership will see the Esports Awards and Make-A-Wish work closely together on a whole host of activities including charity auctions, live streams, with lots more to be announced in the coming months.

This year the Esports Awards will return to the Esports Stadium Arlington, Texas on November 20th where it will celebrate and honour every corner of the industry on the biggest night in the esports calendar. The Esports Awards will work on a charity campaign in the run up to the awards to encourage its community to help raise funds for Make-A-Wish.

“When Make-A-Wish explained that gaming-related wishes had seen an increase we knew that we wanted to help facilitate as many wishes as possible. The Esports Awards aims to bring the esports and gaming industry community together under one roof and we are hoping to provide these incredibly brave young people with a fantastic experience and the opportunity to meet their heroes. We have lots planned in the coming months and we look forward to helping raise as much funding as we can,” said Michael Ashford, CEO, Esports Awards.

“This collaboration with Esports Awards came at an opportune time as we have seen an exponential increase of gaming-related wishes during the pandemic. We are delighted to be working with Esports Awards to bring hope, strength and joy to our wish children worldwide. Together, we are one step closer to being able to grant the wish of every eligible child”, says Luciano Manzo, President and CEO of Make-A- Wish® International.

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eSports

Budapest beckons for Veloce Racing as Chadwick targets return to top step

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Reigning champion and rookie team-mate Tomaselli all fired-up for Hungary 

W Series arrives in Budapest for Round 4 of the 2021 championship this weekend (30/31 July) as the evolving title fight resumes and Veloce Racing sets its sights on a return to winning ways at the Hungaroring.

The London-based outfit has enjoyed a successful start to its maiden W Series campaign, with reigning champion Jamie Chadwick picking up victory at the second instalment of the Austrian double-header, swiftly followed by a popular home podium at Silverstone less than two weeks ago.

Rookie team-mate Bruna Tomaselli, meanwhile, has impressed in her first three events finishing just outside the top ten in Rounds 1 and 3 while the second race in Austria yielded a third in qualifying and a fifth at the chequered flag.

Following her Silverstone podium, Chadwick now sits second in the overall standings just six points behind compatriot Alice Powell, but the 23-year-old is looking to snatch the top spot back this weekend.

The Hungaroring is yet another new W Series venue in 2021 and the iconic 2.722-mile circuit is sure to produce thrilling racing up and down the ultra-competitive field.

Jamie Chadwick, Driver, Veloce Racing commented: 

“It’s great to be going racing again after just one weekend off. I think it’s really important to keep that momentum rolling and not to lose focus.

“The Hungaroring is a circuit I’ve always wanted to race at but never had the opportunity, so I can’t wait to get on track! Obviously, I’ve brushed up on my knowledge in the simulator so that has helped with my preparation.

“We have to go into this weekend on the front foot. Alice [Powell] did a fantastic job at Silverstone but now we have to come back stronger and fight for the win if we want the championship lead back.”

Bruna Tomaselli, Driver, Veloce Racing said: 

“We’re heading to another brilliant venue this weekend. The Hungaroring is like a giant kart track so we should see some great racing and hopefully we’ll be able to pick up some more points.

“The season has gone well so far. Considering this is only my fourth race, I’m quite happy with two finishes just outside of the points and a fifth. Of course, there’s always room to improve so hopefully we can mix it at the front this weekend.

Mariella Bailey, Team Principal, Veloce Racing added: 

“Veloce Racing has had such a positive start to the season. We didn’t know what to expect coming into our first single-seater championship, but it has exceeded all expectations.

“Bruna [Tomaselli] has been taking huge strides every time she’s out in the car so we’re all excited to see what she can do in the coming races. Jamie is obviously in the hunt for the title, she’s got a battle on her hands as Powell is looking really strong so I believe the experience of winning the title in 2019 will prove vital.”

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Luckbox announces partnership with CashtoCode

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Real Luck Group Ltd. (TSX.V: LUCK) (OTCQB: LUKEF) (the “Company”) and its subsidiary companies doing business as “Luckbox” (the “Group”), an award-winning provider of licensed, real money esports betting, is pleased to announce a partnership with Funanga to leverage its CashtoCode payment solutions.

The partnership will allow players to make instant and secure cash deposits at Luckbox via more than 150,000 retail locations across Europe and international markets. Customers can do so without providing bank or credit card details, and the closed loop system means that codes cannot be shared or transferred by users, thereby mitigating fraud. Luckbox players will also have the option to deposit using the CashtoCode eVoucher solution, a reliable and safe online payment alternative to cards and eWallets.

Luckbox Head of Payments Boris Kostadinov said: “We are thrilled to partner with Funanga to be able to offer our players further secure and streamlined payment options. Our proprietary product sets us apart from the competition and allows us to cater for a new generation of bettors in a way that traditional sportsbooks don’t. Our focus for the first half of 2021 has been an intense and necessary phase of improving our platform and offering frictionless payment methods is an important part of the customer journey to make player acquisition and player retention as efficient as possible.”

“There will always be customers who prefer to pay in cash, for privacy, self-control and security reasons. It’s why all leading iGaming operators are exploring cash deposit options to add to their payment ecosystems,” said Funanga CEO and co-founder, Jens Bader. “We’re thrilled to be working with Luckbox, a brand known for its commitment to the user experience and the implementation of new technology. It feels like vindication for our product’s usability and innovative approach to cash.”

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