Virtus.pro and Kappa brand announce partnership, the first stage of which is going to be the participation of the team in the brand’s new campaign — Change the Game. Later this year, a joint collection of Kappa and Virtus.pro will also be presented.
Club’s players in CS:GO, Jame, Qikert, FL1T, n0rb3r7, fame took part in the campaign dedicated to the release of the new Kappa spring collection. The photo set immerses everyone in Kappa Virtual Hub, an inspiring environment where real abilities and talents become super skills. Players open new doors for themselves and each one of them sets his own rules of the game. The digital avatar of Kappa, representing the female part of the capsule, becomes the companion of the players in the virtual world. She tells the heroes about the principles of the virtual space and watches how they reveal their capabilities.
“Modern day esports players are in constant motion, development, and search. This brings them close to the values of the Kappa brand. They do not stop there, they learn and try new things to become better, to show that they are the ones to create the rules of the game. Even now, esports players are changing the perception of reality before our eyes, blurring the lines between the physical and digital worlds, thereby bringing us closer to the futuristic universes that we tell our audience about from season to season. It has always been important for us to be able to cooperate and support people whose goals and interests we share. Therefore, the partnership with Virtus.pro, one of the biggest esports clubs in the world, is a huge and significant step for Kappa as a brand. It will allow us to contribute to the development of both the club itself and the entire industry as a whole, and will make the world of the future that we talk about so much even more real,” said Anton Chesnokov, Kappa Senior Brand Manager.
“Kappa is a global brand that has been around for over 100 years and supplies equipment to a huge number of sports clubs around the world. But even with such a solid background, Kappa remains an innovator in the world of sportswear. It doesn’t simply follow modern trends, but also sets them. Therefore, we are pleased that Kappa is transferring its historical heritage to the digital world with such a large-scale collaboration in the territory of esports, and doing it together with Virtus.pro. We are confident that the club’s fans will appreciate the results of our cooperation, because style and passion are what unites us with Kappa,” said Nikolai Petrossian, CEO of Virtus.pro.
Kappa’s new collection is inspired by some of the classic models and the brand’s football heritage. The collection is made in recognizable colors: black, white, gray and blue. Solid color silhouettes are accompanied by brand logo print and color-block coloring.
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets
As part of Kambi Group, Abios powers Nigerian sports betting brand Oyawin with odds and statistics from the largest matches and tournaments in esports.
Oyawin, the newly launched mobile-first sportsbook, allows Nigerian esports fans to access a wide range of statistics, as well as streams and odds from top esports matches, directly on their phones.
Abios has supplied 1337Pro with data and statistics for the largest esports titles, including CS:GO, Dota 2 and League of Legends, for years. The organisation has expanded from being a media platform to include a sportsbook solution and Oyawin, a sports betting brand registered in Nigeria.
With the help of Abios’ product portfolio, Oyawin can provide a comprehensive esports solution to Nigerian bettors. It is focused on tier 1 esports titles, including CS:GO, League of Legends and VALORANT. With access to Abios’ full portfolio, Oyawin can engage their audiences with engaging content such as player props, data visualisations and embedded streams.
It also features Abios’ esoccer solution, allowing fans to engage with engaging around-the-clock content supported by widgets and streams.
Oskar Bonnevier Fröberg, CEO and Founder of Abios comments: “To support the growth of esports in Nigeria, we’re delighted to supply Oyawin with our esports odds, statistics and data visualisations. It allows Nigerian bettors to discover and get access to engaging content for the largest tournaments in esports.”
Jason Foster, Managing Director of 1337Pro Bet: “Abios data has powered 1337pro.com for years, from fixtures, statistics and results to live stream links. We have now extended this success with full odds and trading integration for Oyawin. The platform’s successful launch has given us complete confidence in Abios and our products. We look forward to delighting our sportsbook operators.”
Global Esports Federation Attends UN and Commonwealth Meetings
The Global Esports Federation (GEF) has attended the 10th Commonwealth Youth Ministers’ Meeting (#10CYMM) in London and the United Nations 78th General Assembly (#UNGA78) in New York City. The GEF actively supports the United Nations Sustainable Development Goals (#GlobalGoals) and emphasises its commitment to youth empowerment and a more connected world.
At the UN Headquarters, the GEF engaged with global youth, world leaders, and organisations showcasing its dedication to the #GlobalGoals. It underlined the opportunity and role in empowering youth and making a societal impact.
As a partner of #SDGdigital, and alongside the ITU Secretary General, Doreen Bogdan-Martin, the GEF presented the GameChangers Award, recognising youth-led organisations with innovative solutions for societal challenges.
“Sharing the messages of our community from London to New York City this week has been truly inspiring. Meeting world leaders and members of our global community, we conveyed the message that gaming and esports can be a powerful force for positive change in society, particularly for our youth. While many of us are connected, there are still 2.6 billion people who are not connected and therefore are left behind. The GEF is committed to working with partners worldwide to unlock the full potential of esports for a brighter future for all in our global community,” Paul J. Foster, CEO of the Global Esports Federation, said.
The GEF Vice President, Adrian Lismore, joined the Commonwealth Secretary-General, Rt Hon Patricia Scotland KC, at the 10th Commonwealth Youth Ministers’ Meeting in London. The Ministerial Outcome Statement included the acknowledgment of the “economic value to the member states and welcome partnership with the Global Esports Federation and other stakeholders to further develop initiatives and projects.”
The summit brought together over 400 delegates, including Ministers, Government and Senior Officials as well as young leaders, to ratify the Marlborough House Commitment, inspiring hope among Commonwealth youth.
The Commonwealth Youth Ministers acknowledged the potential of esports in driving youth engagement, innovation and economic growth, welcoming partnerships with the GEF. They also recognised the role of start-ups, including esports, in employment generation, innovation and technological advancement, pledging support for their growth.
‘Break the Meta’: Herman Miller Gaming and G2 Esports Launch Limited-Edition Embody Gaming Chair
G2 Esports, one of the world’s most distinctive and successful esports and entertainment brands, and Herman Miller Gaming, a global leader in innovative design known for producing some of the best seating solutions in the world, will take their partnership to the next level, releasing a limited-edition model of Herman Miller Gaming’s award-winning Embody Gaming Chair. Only 250 of the limited-edition G2-branded Embody Gaming Chairs will be manufactured, becoming available for purchase globally on September 26.
Herman Miller Gaming’s relentless pursuit of melding scientific precision, unparalleled performance and holistic wellbeing has converged with G2’s unyielding commitment to equipping gamers with the ultimate arsenal for triumph. The two companies are challenging gamers and esports fans to break away from the rudimentary standards of the typical gaming chair, prioritising their health and wellbeing: “Break the Meta”.
“This chair represents Herman Miller Gaming’s first-ever esports product collaboration, and G2 is the perfect partner. This version of the Embody Gaming Chair is a true celebration of our partnership with G2, and is tailored specifically with the G2 community in mind. While we are particularly eager to see how G2 fans will react to this launch, it’s a phenomenal design option for any gaming enthusiast,” Jon Campbell, Vice President and General Manager of Herman Miller Gaming, said.
With its top-performing Embody Gaming Chair design as the foundation, each limited-edition chair will be adorned with a unique serial number, making it a collector’s dream. Nodding to G2’s brand identity, the chair features splashes of red, which also indicate the functional elements of the chair – the height-adjustment lever, the seat-length adjustment handles and the arm pad triggers. The chair features a special RF weld design, reflecting the G2 logo geometry through an arced v-shape.
Alban Dechelotte, CEO of G2 Esports, said: “At G2, we relentlessly push boundaries in esports and entertainment, driving towards unparalleled success. Collaborating with esteemed partner Herman Miller, we’ve redefined the pinnacle of gaming chairs. Our 2023 has been exceptional, both in action and strategy, recognizing the slender margins that define triumph. Optimal gear undeniably empowers our players, and we’re thrilled to unveil this exclusive product to the wider esports and gaming world.”
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