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FACEIT hires new Commercial Strategy Lead from Formula 1

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FACEIT hires new Commercial Strategy Lead from Formula 1
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Leading competitive platform for online multiplayer games, FACEIT, are pleased to announce the appointment of Giulia Zecchini as Commercial Strategy Lead. Giulia makes her move into the esports and gaming industry joining FACEIT from Formula 1, where she was the manager of the Commercial Business Intelligence team and Nielsen Sports. Giulia’s new role within the Commercial Strategy team will focus on developing FACEIT’s unique sponsorship and advertising offerings, both from a Platform and Content integration side, to create engaging partnerships for brands and community members alike.

Giulia will bring her extensive experience in Behavioural Science within the sports industry, including researching and analysing consumer behaviour trends as well as advancing grassroots level participation in brand activations through the use of big data and fan knowledge to FACEIT. By using her research and data analytics background, she is also able to tell stories through data, to show the potential of the FACEIT fanbase, and how effectively they could work with a brand.

Prior to her role at FACEIT, Giulia managed the Commercial Business Intelligence team at Formula 1, working with some of the biggest brands in sports including Rolex, Heinken and DHL. This entailed conducting research on different industries, brands and opportunities that are out there for potential global partnerships within the sport.

At Nielsen Sports, she managed football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social. Through these processes, Giulia is well equipped to give context to the values and develop trends globally as well as in discrete media markets.

Giulia will be pivotal in connecting brands with the unique FACEIT product offering. With 20 million users spending an average of 40 million hours a month on the competitive gaming platform, FACEIT provides access to some of the most comprehensive and valuable data in the industry. The depth and volume of data FACEIT offers is unique within esports, and means partners have a clear understanding of the impact their campaigns are having and a clearly measurable return on investment on any budget spent.

Giulia Zecchini, newly appointed Commercial Strategy Lead at FACEIT comments: “I am thrilled to be joining the FACEIT team as Commercial Strategy Lead. I’m excited to be transitioning from the traditional sports world to the booming esports and gaming space, especially as we are constantly seeing huge mainstream brands and incredible partnerships being explored within the industry.

“As the general consumer and fan base for esports and gaming is continuing to grow and expand at an exponential rate, developing the perfect sponsorships and creating engaging partnerships is essential to FACEIT’s ongoing excellence within their platform and throughout the pro level competitions.”

Michele Attisani, Co-Founder and CBO of FACEIT comments: “We are very excited and proud to announce Giulia as FACEIT’s new Commercial Strategy Lead. Her experience and background within the sports and entertainment world will be invaluable in exploring our current and new sponsorship and advertising offerings as well as helping to connect and create engaging partnerships for brands and our community members alike.

“At FACEIT, we are constantly looking and thinking about how we can expand our commercial offerings to both our community and partners. It’s very important for us to find the perfect balance between both worlds and with Giulia’s impressive background in sports and mainstream brands, we believe she will be able to bring the best practices from the sports industry to the company.  We are looking forward to her being able to help support us in all aspects of the business in terms of the platform and various tournaments FACEIT operates.”

 

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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