Pixaera’s app is built to the highest gaming standards with a focus on the global needs of enterprise businesses
A gaming studio, creating content to the standards of a AAA studio, Pixaera is helping enterprises move from traditional e-learning to highly-engaging 3D game-based learning
Businesses can access a library of learning experiences, allowing them to use Pixaera’s platform as a one-stop shop to build, deploy and measure immersive experiences at a global scale
The Seed funding round was led by LocalGlobe, and will be used to expand Pixaera’s team and further develop its platform to address even more learning needs worldwide
Pixaera – the immersive game-based learning platform dubbed ‘Roblox for Enterprise’ – has raised $5.7million in early-stage funding to bring the standard and engagement of high quality games from the world’s best studios to the professional world.
This funding consists of two rounds – $1.2 million of pre-seeding and $4.5 million led by early-stage EMEA investor, LocalGlobe. The founders of FACEIT, the leading competitive gaming platform for online multiplayer games, also participated; as did ERM, a leader in the renewable energy services sector, and York IE.
Built to bring the power, fun and emotion of online games like Roblox and Minecraft to the professional world, Pixaera is helping some of the world’s largest businesses upskill their workforce more effectively and efficiently. By leveraging the growing evidence that shows immersive training and VR are more effective than traditional methods, Pixaera’s highly-engaging immersive experiences bring a new paradigm to professional development in the workplace.
Closing the learning gap
Pixaera was founded in 2020 by avid gamer and industry veteran Mousa Yassin. Through his time playing the likes of Final Fantasy, World of Warcraft and more, he saw how gaming teaches players vital skills – from problem-solving, to creative thinking, teamwork, and goal-setting- whilst also being incredibly engaging.
“I started to wonder why the gaming industry, being so sophisticated and technologically mature, had not considered building for the corporate and professional world. There was such a gap between how players learn and collaborate organically and fluently in successful games, with the more old-school, unengaging learning experiences we have all been through as employees – even in roles where the stakes are high,” says CEO Mousa. “Gamers willingly spend hundreds of hours developing their skills while in contrast, companies pay vast sums for online content that has to be forced onto their workforce and fails to truly deliver value.”
Instead of making employees watch long training videos, or attend real-word, often expensive training exercises, Pixaera offers a growing catalogue of experiential VR and PC-based games. Each module is built using Pixaera’s development tools to address global training needs in safety, leadership, mental health and technical topics in a highly scalable way.
Pixaera has begun by addressing large industry standards that apply to millions of employees yearly. The product is being used by companies including Shell, GE, BP and more. To date, thousands of employees have used Pixaera’s immersive learning games to hone their skills, and 98% of these participants said they prefer Pixaera to any other training in their field.
However, the ambition of founder Mousa Yassin is to provide intuitive and simple tools for all experts, in any field, to build and deploy high-quality immersive 3D experiences as familiar and effective as the worlds of Minecraft and Roblox to a large ecosystem of professionals .
“There is no reason why VR/MR and gaming cannot be the leading tools for professional learning and collaboration across any industry, world-wide; as the technology develops, the applications are endless,” continues Mousa.
Bringing learning into the 21st century
Pixaera is a gaming platform for the professional world. The platform provides a single place to integrate, build, deploy, report and manage a growing list of next-level training simulations from safety to leadership, mental health and more. Once immersed in Pixaera games, via VR or PC, employees learn and hone their skills, and put theoretical training into practice in highly realistic environments. They can rehearse and repeat procedures to perfection.
By mirroring situations they find in their day-to-day job in a highly realistic way, trainees playing Pixaera’s games are also able to trigger real-world emotions. For example, the stressful feeling of being peer-pressured to cut corners, or the anxiety caused by seeing someone in danger because of your actions. It’s the sense of presence and the emotional connection that makes the games so impactful, while the immersive nature lends itself to the way humans interpret and retain information.
Pixaera’s learning platform can be integrated within each client’s learning management system, making it simple for learners to join training sessions and schedule development time. Clients can also cascade training through to a global workforce through a single app experience.
Pixaera’s fundraise comes as there is mounting evidence that learners absorb information and skills more effectively from immersive environments. Research from PWC found learners in immersive environments (such as VR) are 275% more confident in applying their skills. While a separate study by The University of Warwick found that not only does VR learning help people perform better in tests, but it has a positive impact on mood.
A collaborative platform for professionals
Pixaera’s ultimate aim is to to build an ecosystem of high-quality learning games created with the best global experts. Eventually, companies, topic experts and third party developers will be able to use Pixaera’s platform to develop their own, highly unique experiences. In the same way Roblox and Minecraft empower users to generate and share their own games, which in turn enhances the experiences of all users on these platforms, Pixaera is building a collaborative platform for professionals.
The funding will be used to expand Pixaera’s leading team of gaming and software developers, and to further advance the product.
Mousa Yassin, founder and CEO said: “We’re going through a transition. Video content is losing market share to interactive 3D worlds . A younger generation has grown up online, as familiar with gaming as with a classroom setting and they know which they prefer. By replicating the fun and absorbing nature of gaming, we can transform how professionals learn and connect with one another across all sectors and industries, with huge implications for productivity and business success.”
Ziv Reichert, partner at LocalGlobe said: “Our belief is that learning through ‘play’ is vastly more effective than learning through traditional educational formats. Playing is doing, playing is experiencing. The immersiveness of the medium creates real-lasting memories, which, in an educational context, translates directly to knowledge retention, retention that far outweighs that of video or text based learning. It is also fair to say that learning through gaming is significantly more enjoyable and that is not to be underestimated. There is now a whole generation of gamers entering the workforce who have grown up immersed in ‘play’ and will certainly opt to learn that way.”
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.
Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.
A distinctive non-traditional game with big prizes to award
Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.
FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.
But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
- Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
- Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
- Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
- Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.
“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”
A personalized crash gaming atmosphere
Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.
This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.
In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.
By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.
BlueChip Partners Expands to Bangladesh: Unlock New Traffic Opportunities
BlueChip Partners is now welcoming traffic from Bangladesh. As the brand continues to grow, this new geographic expansion comes at a time when we’re prepared to tackle fresh market challenges. Our successful track record in the Indian, Canadian, and European markets made this expansion a logical next step.
The Bangladesh gaming market presents unique opportunities for BlueChip Partners and webmasters looking to benefit from this untapped domain.
With Bangladesh currently investing in its tourism sector and sports infrastructure and boasting a population of 160 million, there’s immense potential for new gaming ventures. The country’s commitment to enhancing its digital infrastructure and emerging focus on sports suggest a promising surge in betting popularity soon.
Given the nascent state of this market, there are diverse strategies to drive traffic. An array of sources can be utilized to achieve optimal results. Collaborating with BlueChip Partners ensures that this growth is complemented with lucrative rewards.
We offer our partners enticing deals, diverse profit models, and a comprehensive starter pack tailored for the target audience. The no negative balance carryover is a standout feature, allowing webmasters to experiment with different traffic strategies.
“Entering new markets is always an endeavor, particularly if they’re unfamiliar with gambling. But we’re optimistic about the growth potential. Armed with a top-tier product and our in-depth expertise, we’re poised to capture this market segment and ensure profitability for our partners. Now’s the ideal time to come aboard and dominate the market together!” — Bogdan Kuiantsev, Head of BlueChip Partners, commented.
BlueChip Partners is the exclusive affiliate program for BlueChip Casino & Sportsbook. Since its inception in June 2022, it has successfully collaborated with over 1000 partners, and the network keeps expanding. BlueChip Partners welcomes traffic from India, Canada, Finland, and Bangladesh across the Casino and sportsbook verticals. For us, the quality of cooperation always trumps sheer numbers. This philosophy underpins our commitment to forging lasting, mutually beneficial partnerships ensuring flexibility in offers, calculations, and tailored materials.
AdInMo powers-up to advance player-first in-game advertising
AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insights. Its big data solutions are already helping brands and agencies innovate with non-interruptive in-game ad formats while navigating user-tracking changes in the programmatic ecosystem.
Joanne Lacey, COO, of AdInMo said: “In-game advertising is the most innovative emerging ad format because it offers context, audience diversity and incremental reach. AdInMo already collects billions of contextual and behavioural first party data signals to better understand different player audiences that can be reached via mobile games.
Sam and Meraj’s data and buy-side expertise will help us build out our measurement and addressability solutions that are so crucial for advertisers as the clock ticks on cookie deprecation. We are delighted to welcome them both to Team AdInMo.”
Samuel will be responsible for AdInMo’s player insights strategy and will be part of the team focused on data management and reporting, helping brands target the right audiences in a privacy-first way through in-game advertising.
Meraj, former Senior Director and part of the EMEA Leadership Team at Mediamath, is helping AdInMo hone its product and market strategy to meet the buy-side expectations of brands, agencies and DSPs when it comes to emerging ad formats while also championing AdInMo’s player-first purpose.
Week 39/2023 slot games releases
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship
Counter-Strike 2 launches on FACEIT with new $100,000 FACEIT Pro League (FPL) Proving Grounds
Playbook Engineering announces DragonBet partnership
LEC Introduces Sporting Financial Regulations
CT Interactive Signs Distribution Deal with iGaming Deck
OKTO Strengthens its Presence in Italy by Joining IDH
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