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Pixaera raises $5.7 million to empower people through play with its metaverse for professional learning and collaboration

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Pixaera raises $5.7 million to empower people through play with its metaverse for professional learning and collaboration
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  • Pixaera’s app is built to the highest gaming standards with a focus on the global needs of enterprise businesses

  • A gaming studio, creating content to the standards of a AAA studio, Pixaera is helping enterprises move from traditional e-learning to highly-engaging 3D game-based learning

  • Businesses can access a library of learning experiences, allowing them to use Pixaera’s platform as a one-stop shop to build, deploy and measure immersive experiences at a global scale

  • The Seed funding round was led by LocalGlobe, and will be used to expand Pixaera’s team and further develop its platform to address even more learning needs worldwide

 

Pixaera – the immersive game-based learning platform dubbed ‘Roblox for Enterprise’ – has raised $5.7million in early-stage funding to bring the standard and engagement of high quality games from the world’s best studios to the professional world.

This funding consists of two rounds – $1.2 million of pre-seeding and $4.5 million led by early-stage EMEA investor, LocalGlobe. The founders of FACEIT, the leading competitive gaming platform for online multiplayer games, also participated; as did ERM, a leader in the renewable energy services sector, and York IE.

Built to bring the power, fun and emotion of online games like Roblox and Minecraft to the professional world, Pixaera is helping some of the world’s largest businesses upskill their workforce more effectively and efficiently. By leveraging the growing evidence that shows immersive training and VR are more effective than traditional methods, Pixaera’s  highly-engaging immersive experiences bring a new paradigm to professional development in the workplace.

 

Closing the learning gap

Pixaera was founded in 2020 by avid gamer and industry veteran Mousa Yassin. Through his time playing the likes of Final Fantasy, World of Warcraft and more, he saw how gaming teaches players vital skills – from problem-solving, to creative thinking, teamwork, and goal-setting- whilst also being incredibly engaging.

“I started to wonder why the gaming industry, being so sophisticated and technologically mature, had not considered building for the corporate and professional world. There was such a gap between how players learn and collaborate organically and fluently in successful games, with the more old-school, unengaging learning experiences we have all been through as employees – even in roles where the stakes are high,” says CEO Mousa.  “Gamers willingly spend hundreds of hours developing their skills while in contrast, companies pay vast sums for online content that has to be forced onto their workforce and fails to truly deliver value.”

Instead of making employees watch long training videos, or attend real-word, often expensive training exercises, Pixaera offers a growing catalogue of experiential VR and PC-based games. Each module is built using Pixaera’s development tools to address global training needs in safety, leadership, mental health and technical topics in a highly scalable way.

Pixaera has begun by addressing large industry standards  that apply to millions of employees yearly. The product is being used by companies including Shell, GE, BP and more. To date, thousands of employees have used Pixaera’s immersive learning games to hone their skills, and 98% of these participants said they prefer Pixaera to any other training in their field.

However, the ambition of founder Mousa Yassin is to provide intuitive and simple tools for all experts, in any field, to build and deploy high-quality immersive 3D experiences as familiar and effective as the worlds of Minecraft and Roblox to a large ecosystem of professionals .

“There is no reason why VR/MR and gaming cannot be the leading tools for professional learning and collaboration across any industry, world-wide; as the technology develops, the applications are endless,” continues Mousa.

 

Bringing learning into the 21st century

Pixaera is a gaming platform for the professional world. The platform provides a single place to integrate, build, deploy, report and manage a growing list of next-level training simulations from safety to leadership, mental health and more. Once immersed in Pixaera games, via VR or PC, employees learn and hone their skills, and put theoretical training into practice in highly realistic environments. They can rehearse and repeat procedures to perfection.

By mirroring situations they find in their day-to-day job in a highly realistic way, trainees playing Pixaera’s games are also able to trigger real-world emotions. For example, the stressful feeling of being peer-pressured to cut corners, or the anxiety caused by seeing someone in danger because of your actions. It’s the sense of presence and the emotional connection that makes the games so impactful, while the immersive nature lends itself to the way humans interpret and retain information.

Pixaera’s learning platform can be integrated within each client’s learning management system, making it simple for learners to join training sessions and schedule development time. Clients can also cascade training through to a global workforce through a single app experience.

Pixaera’s fundraise comes as there is mounting evidence that learners absorb information and skills more effectively from immersive environments. Research from PWC found learners in immersive environments (such as VR) are 275% more confident in applying their skills. While a separate study by The University of Warwick found that not only does VR learning help people perform better in tests, but it has a positive impact on mood.

 

A collaborative platform for professionals

Pixaera’s ultimate aim is to to build an ecosystem of high-quality learning games created with the best global experts. Eventually,  companies, topic experts and third party developers will be able to use Pixaera’s platform to develop their own, highly unique experiences. In the same way Roblox and Minecraft empower users to generate and share their own games, which in turn enhances the experiences of all users on these platforms,  Pixaera is building a collaborative platform for professionals.

The funding will be used to expand Pixaera’s leading team of gaming and software developers, and to further advance the product.

Mousa Yassin, founder and CEO said: “We’re going through a transition. Video content is losing market share to interactive 3D worlds . A younger generation has grown up online, as familiar with gaming as with a classroom setting and they know which they prefer. By replicating the fun and absorbing nature of gaming, we can transform how professionals learn and connect with one another  across all sectors and industries, with huge implications for productivity and business success.”

Ziv Reichert, partner at LocalGlobe said: “Our belief is that learning through ‘play’ is vastly more effective than learning through traditional educational formats. Playing is doing, playing is experiencing. The immersiveness of the medium creates real-lasting memories, which, in an educational context, translates directly to knowledge retention, retention that far outweighs that of video or text based learning. It is also fair to say that learning through gaming is significantly more enjoyable and that is not to be underestimated. There is now a whole generation of gamers entering the workforce who have grown up immersed in ‘play’ and will certainly opt to learn that way.”

Gaming

Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

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Gaming

Digital Asset Horse Racing Game Stables Appoints Lebnan Nader CEO And Unveils International Expansion Plan

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Stables, the Paris-based Web3 Equestrian Fantasy Game, has appointed venture capital veteran Lebnan Nader as Chief Executive Officer.

Lebnan Nader, who had founded and run several gaming and technology businesses, will oversee an international expansion as Stables seeks to add horses and attract owners from outside its French home market.

Launched in January 2023, Stables was born from an ambitious project funded by PMU, the European leader and number 3 worldwide in horse betting, alongside the startup studio 321. The game is designed to bring the excitement of horse racing into the digital realm by combining real data from actual racehorses with an online Web3 gaming experience where horses are represented as tradable non-fungible tokens.
“Stables brings together two of my favorite domains, video gaming and horse racing. Two sectors I’ve been involved in for the past 12 years. The game’s ambitions are high, and that’s what convinced me,” said Lebnan Nader, CEO of Stables. “The teams have done a tremendous job, and we will continue to develop the game, but my priority will be our community, as they are our greatest strength.”
A graduate of HEC Paris with nearly 20 years experience in strategy, product development, and market positioning in the digital sector, Lebnan co-founded an internationally acclaimed video and VR gaming studio, and also co-founded a software company for lottery and betting operators.

PMU’s initial gamble to reach a new audience has paid off as Stables now boasts a community of several thousand engaged players, aged 25 to 40 on average. The community is currently composed of 70% French players and 30% from the rest of the world.

The Stables teams are now expanding the gaming experience by adding new features that will allow any player, even without owning NFTs, to be able to explore Stables for free. A seasonal horse racing system with an in-game leaderboard will be introduced, as well as “The Paddock Gazette,” a feature allowing the analysis of all NFT data and comparing their performances.

The ability to interact with other players and access numerous new horses are among the features currently in development.
“In 2023, Stables succeeded in realizing PMU’s bold vision of diversifying the world of horse racing into Web3 and becoming today’s reference in equestrian fantasy gaming. Contributing alongside its historic partners to the financial support for an accelerated development of Stables represents for the Tezos Foundation a natural progression to the adoption of Tezos. Among other things, the Tezos Foundation always listens to the needs of management teams and economically engages in projects that have adopted its blockchain to be an active participant in their growth stages,” says Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation.
“Convinced of the relevance of the project, it seemed important to involve new investors. We enthusiastically welcome the financial support of the Tezos Foundation, which strengthens a proven technical collaboration that the project has benefited from since its inception,” comments Emmanuelle Malecaze-Doublet, CEO of PMU.

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Gaming

Speechless Announces Hybrid License, Giving Actors Greater Control Over Their AI-Generated Voices

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New platform will enable voice actors to gain commission on their AI-generated counterparts while also streamlining the development process for studios

Today, Speechless, the voice actor database and asset tool for the games industry, has announced its new Hybrid AI License, combining real voice talent and generative artificial intelligence (AI). This new license will enable game developers to utilize all aspects of modern voice-over production while providing more equitable opportunities for the actors themselves. With the current games landscape increasingly experimenting with the potential of AI, Speechless is offering a solution that takes a greater ethical approach to this technology.

The first complete management system for the games industry, Speechless’ Hybrid AI License easily allows developers to use the full range of voice-over options in one place; from text-to-speech, speech-to-speech and conventional voice recording. Unlike other text-to-speech providers, Speechless’ integrated approach allows developers to access the voice actors behind the AI-generated, text-to-speech options. This license not only enables developers to gain greater creative control over voice production but also gives actors control over their AI-generated voice.

Voice actors will benefit from this license by having their AI-generated voice earn a commission when it is licensed by developers. In addition, developers can utilize text-to-speech options to refine their scripts before bringing on the voice actor for the full recording. Developers can then adjust the voice actor’s recording with its AI counterpart at the later stages of development, removing the need for reshoots and allowing voice actors to move on to new projects.

The potential of Speechless’ License also enables a greater depth of content for side characters and NPCs and streamlines localization in new markets while keeping voice talent involved. With the rise of generative AI in game development, Speechless is establishing the best practice for utilizing the advantages of this technology without excluding the creative talent of voice actors.

This new license is available immediately and follows Speechless’ recent collaboration with audio middleware leader Audiokinetic Wwise.

“We can’t ignore the potential AI has for the games industry but we need to approach this technology ethically; that’s what we aim to achieve when it comes to voice-acting,” the Chief Executive Officer for Speechless, Peo Drangert (pictured), said. “By offering a hybrid license, developers can streamline their processes and experiment with different voice actors at a lower cost. At the same time, voice actors are compensated for their work and the work of their AI-generated voice, have greater opportunities to collaborate with studios and can work more flexibly. AI will continue to grow in the games sector, so we must use it responsibly to ensure a fairer industry.”

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