Africa
Incentive Games handed 12-month contract extension with Bet Lion
Free-to-Play & Virtual Sports game provider to continue its successful relationship with top African online and mobile sportsbook brand, Bet Lion
Incentive Games has signed a 12-month contract extension with popular African online and mobile sportsbook operator, Bet Lion, allowing users to access even more Free-to-Play and Pay-to-Play virtual sports games.
The extended agreement will see Bet Lion launch additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its upgraded Pick 6 and Dream Team games that have proved to be a big hit with users so far.
Incentive Games’ Dream Team is a long-established user favourite that allows them to choose their own fantasy team of 5 players from a single football match and compete against other users to win a cash prize. These 5 players then earn or lose points for every action they take in the real-life match.
Pick 6 is challenges users to correctly predict the scores in six football matches for the chance to win a cash prize.
Pick 5 is a new concept that combines virtual sports and a score predictor in a Free-to-Play format. Users predict the scores in virtual matches, instead of real-life ones. This means users can play multiple times a day, unlike with Pick 6 whose frequency is dictated by the scheduling of real-life football matches.
Since joining forces with Bet Lion in September 2018, Incentive Games’ titles have enjoyed huge traction with Bet Lion players; Pick 6 and Dream Team regularly attract tens of thousands of entrants per week.
Incentive Games has built a formidable reputation for developing games specifically for markets where cellular data costs are still a significant barrier for a lot of users. Games have also been optimised for Opera Mini Extreme mode.
John Gordon, CEO of Incentive Games: “We are thrilled to have extended our partnership with our good friends at Bet Lion and to be able to build on the incredible success we have enjoyed to date by launching additional games on their stellar brand.
“Our games have been designed specifically for markets such as Kenya and Zambia, but they also play exceptionally well on smartphone and tablet devices. We look forward to working closely with the Bet Lion team as it takes its content offering to the next level.”
Jason Gibson, Chief Marketing Officer at Bet Lion, said: “Given the success of our partnership with Incentive Games over the past few years it was an easy decision to extend our current agreement for another 12 months. Its games are among the most popular offered to our players.
“We look forward to launching Pick 5 in the coming weeks as well as updated versions of Pick 6 and Dream Team, both of which are firm player favourites.”
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
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