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Relax Gaming builds Romania presence with MagicJackpot

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Relax Gaming builds Romania presence with MagicJackpot
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Relax Gaming, the igaming aggregator and supplier of unique content, has penned an agreement to provide its content library to Romanian operator MagicJackpot, further developing its foothold in the country.

As a result of the deal, the operator will be able to offer Relax’s full portfolio of high-quality and varied proprietary titles, including Templar Tumble, Iron Bank, and Money Train 2.

Relax’s substantial range of hand-picked aggregated content will also be available to MagicJackpot, with popular titles from the likes of ReelPlay, Big Time Gaming, and 4ThePlayer among the many third-party studios benefiting from the speed to market of Relax’s distribution programmes.

MagicJackpot is a brand of leading Romanian sports betting and gaming provider Superbet and the partnership marks an important step in Relax’s global growth strategy, having recently agreed collaborations with Platinum Casino, Princess Casino and others in the country.

Daniel Eskola, CCO at Relax Gaming, said: “The Romanian market has enjoyed rapid growth in recent years so it’s important for us to build on our involvement there.

“This deal with the country’s leading operator is exactly the kind of partnership that will help us achieve our aims in the market.”

Andre Swedberg, CPO at MagicJackpot, said: “To continue operating at the forefront in our domestic market requires the right content for our product offering, and Relax’s proposition delivers that.

“We’ve been impressed with the variety and quality of the gameplay experiences from Relax and we’re confident that this agreement will go a long way to further consolidate our online presence.”

Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming recently celebrated winning “Casino Content Supplier” at the 2021 EGR Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.

Eastern Europe

PRAGMATIC PLAY TAKES BINGO LIVE WITH PRINCESS CASINO IN LANDMARK ROMANIA ENTRY

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PRAGMATIC PLAY TAKES BINGO LIVE WITH PRINCESS CASINO IN LANDMARK ROMANIA ENTRY
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Pragmatic Play, a leading content provider to the iGaming industry, has made its Bingo debut in Romania after partnering with Princess Casino.

The agreement with Crowd Entertainment will see Pragmatic Play provide its complete Bingo solution, including the hugely popular Bingo Blast, to Princess Casino’s players.

It marks yet another important step for Pragmatic Play’s growing multi-product portfolio, with its emphasis on regulated markets ensuring that players are able to enjoy the highest quality games across Slots, Live Casino, Bingo and Virtual Sports.

Daniela Asaftei, CRM Marketing Manager at Crowd Entertainment, said: “Bingo is a strong vertical, which perfectly blends with the casino background and brings an extra layer of entertainment to our players.

“Our goal is to bring the best experience to the casino players in Romania, so we have expanded our relationship with Pragmatic Play to include Bingo in Princess Casino’s offering. After a highly productive collaboration with Pragmatic Play and their slots and live games, we are glad to present another top product to our players.”

Claire McDaid, Vice President of Bingo Operations at Pragmatic Play: “We’re delighted to launch our bingo product in another new territory as well as further enhancing our partnership with Crowd Entertainment.

“With the results we’re already seeing on our slots and casino games with the Princess Casino brand, I have no doubt that the team there will make bingo equally as successful, offering the Romanian players a best-in-class experience.”

Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Virtual Sports games as part of its multi-product portfolio, available through one single API.

 

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Eastern Europe

Scientific Games announce introduction into Ukraine market

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Scientific Games announce introduction into Ukraine market
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Scientific Games Corporation has launched its industry leading products into the Ukraine market, with an extensive and world-renowned product set including Electronic Gaming Machines (EGM’s), Tables and Progressive Jackpot Products.

Scientific Games has deployed products to some of the country’s most high-profile casinos including Slots City, Storm Ukraine and Billionaire Casino, with more on the horizon. Its entry to the market brings something genuinely new to Ukraine’s casino floors, delivering products that are proven to drive player loyalty, engagement and deliver revenue growth opportunities for operators.

The unique EGM offer includes a range of award winning and industry leading hardware, including the Twinstar™ Matrix Upright cabinet, Twinstar Slant cabinet and Twinstar J43™ vertical screen cabinets. This hardware houses some of Scientific Games’ leading global content which is already a proven success in European markets. Titles such as the top performing Asian link themes, Duo Fu Duo Cai™ and Jin Ji Bao Xi™, as well as updated versions of player favourites like Super Colossal Reels™ Spartacus Gladiator of Rome™, are available within the market leading portfolio.

Scientific Games is a leading provider of gaming solutions across the world, releasing games which provide an element of familiarity to players, whilst at the same time delivering innovation and differentiation, to give players something unique in the market.

Stelios Tsapatos Sales Director Europe, Middle East & Northern Africa, says: “Launching our industry leading products in some of the largest casinos in Ukraine is an important step on our journey to engage and excite players across the country with a new gaming offer. Our partnerships in Ukraine are already starting to grow and casinos are benefiting from Scientific Games’ diverse product mix. We’re here for the long run, expanding our presence, building familiarity with players and always evolving their experience to maximize revenues for our partners.”

Dmitry Grechko, Slots Project Manager for Slots City in the Ukraine, widely recognised as the leading land based slot operator, says: “For Slots City, it’s all about providing a unique gaming and entertainment experience for our patrons and Scientific Games product portfolio was introduced to allow us to extend to a wider player base in the Ukraine through their internationally popular and high quality product sets.So far, the reception has been positive as the product gains popularity, while driving incremental revenue for us. I look forward to a long term relationship with Scientific Games as we both explore this new market and to benefit from the high-quality product and positive results.”

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Eastern Europe

Betsson Launches Europebet in Belarus

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Betsson Launches Europebet in Belarus
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Betsson has launched its Europebet brand in Belarus, offering players access to online sports betting and casino gaming, including online poker. A live Casino offering will also be introduced in the coming weeks.

Parallel to the launch, Betsson has opened an office in Minsk responsible for customer service as well as administrative and operational activities.

“Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy. We started looking into this market back in 2019 and have been preparing for this expansion ever since. As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk,” Pontus Lindwall, CEO of Betsson AB, said.

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