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NSoft – Preconditions for release through third party platform

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NSoft - Preconditions for release through third party platform
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One of the most appealing ways to get quick access to NSoft’s products: Sportsbook, round-based or on-demand betting games, is via third party platform integration.

All of this is achievable through Seven Platform, which allows simple implementation and effortless integration while allowing customers to run their business immediately upon installation.

We shared thoughts with Josip Rosić Milinković, Project Manager at NSoft, who explained why third-party platform integration could boost revenue, operations and game offering for betting operators worldwide.

 

Growing gaming and betting businesses with multilayered process and service

NSoft’s unique approach to customers is essential for improving the performance of our top products and creating a stable and trustworthy long-term relationship. Our dedicated teams attend to customer’s technical needs by providing accurate and quick service, handling projects, removing technical obstacles and issues, as well as assisting in the sales process.

“Every day brings new challenges. Regardless of approaching a new market with specific regulations, expanding cooperation with existing partners or releasing a new product to a specific market – our job is a multilayered process which implies strong technical knowledge and excellent communication skills,” says Josip.

An extensive technical knowledge of our betting platform, gaming and betting product palette and worldwide markets is needed on an everyday basis and constant insight into the ever-evolving regulations and restrictions which each market can bring.

 

Single solution for managing betting business operations

NSoft’s Seven Betting Platform is a genuine engine behind every product. NSoft’s software architects built it using their vast knowledge and relying on different approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with different legal authorities. This single solution is responsible for managing core betting business operations.

“Technically speaking, it is a collection of modules, applications, and APIs that serve as a base layer. We then lay products on top of it and offer them to the betting operators. What is really significant about Seven is that it can transform the business of our customers because it is highly flexible, compliant in multiple jurisdictions and can be tailored to customer’s needs,” explains Josip.

 

The platform built with integrations in mind

Seven Platform is a powerful business tool, which can serve as a core betting platform or product aggregator. But what does this mean?

“In the case where a customer has products that are key to their operations, but Seven does not include them at the moment – we are able to integrate them on Seven platform throughout our seamless integration procedure. On the other hand, if a customer already has a platform which is running their operations, they can choose to integrate any NSoft product(s) while retaining full control of player and transaction management,” adds Josip.

 

Seamless integration

Integrations are the industry’s standard. Seven Aggregator offers betting operators quick and straightforward access to NSoft’s large and diverse product portfolio with a single integration. The simplicity and quickness of this process is what makes them convenient for customers worldwide. NSoft currently has 184 customers in 42 countries and more than 100 integrations to third party platforms.

What makes it seamless? “Seven Aggregator is a component that sits between NSoft and third party platform. Seven Aggregator ensures seamless integration of products to third party platforms. All requests originating from NSoft as the product provider are aggregated and presented to third party platform in a generic way so that it’s deprived from handling Product specificity,” ensures Josip.

Seamless integration is a one time process after which the client can get all of our products anytime. We can also provide existing clients with additional games (as per request) without additional coding required on their side. We simply provide the client with additional game URLs.

Around 90% of all integration clients have six or more NSoft products integrated, mostly due to the fact that there is no difference in integrating one or ten products from both technical and commercial standpoint.

In 2020 and Q1 2021, 235 of NSoft’s products were integrated for 35+ clients worldwide, including Serbia, Costa Rica, Serbia, Nigeria, Australia, Turkey and Brazil.

NSoft offers one of the industry’s most extensive product portfolios, from which Lucky Six, Next Six, Virtual Horse Races and Greyhound Races are our top-performing and most integrated games.

In addition to all of that, NSoft is the inevitable one-stop-shop for casino content and offers thousands of games through partnership with Casino aggregators. We are investing in cooperations with other platform providers such as Playtech, iSoftBet, EveryMatrix, Blue Ocean Gaming, Oryx and many others.

 

Preconditions for release through third party platform

What are the necessary preconditions for a successful release?

“First and foremost comes the wallet to wallet integration which acts as the backbone of the integration. From a technical standpoint, successful wallet integration is the only condition for customers who wish to integrate NSoft products into their websites. Once that’s completed, the customer simply embeds product URLs into their website via iframe elements. It is important to emphasize that the wallet-to-wallet integration is a one time process that makes all of our products available to customers. Also, existing customers can request additional products at any point in time without the need for any additional coding,” adds Josip.

The length of the integration process depends on the capability and availability of the customer’s development team. Any additional requirements (e.g. by regulator or law) prolong the process itself, but in general, the basic wallet integration process is completed within a few weeks.

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MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture

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MGA Games, a leader in localised casino games for the iGaming industry, unveils a world of colour, excitement and riches in Rainbow Gold Fortunes, a casino game that immerses players in the essence of Irish culture. Starring a friendly Irish leprechaun, this new slot is filled with symbols typical of Irish culture, such as shamrocks, tankards, Celtic runes, pipes and mushrooms. Plus, traditional Irish music adds to the immersive experience.

This slot incorporates a 5×3 format with 20 paylines. Each win in the main game unleashes an explosion of excitement, replacing symbols and multiplying wins. Scatter symbols unlock access to the Free Spins screen, with even more powerful multipliers. Moreover, Rainbow Gold Fortunes features the exciting Cauldrons mini-game, which is accessed by landing three or more Bonus symbols in the main game. In this mini-game, 5 cauldrons filled with gold appear. The player must select cauldrons until all of them have been selected or Exit appears. The final prize is the sum of the accumulated prizes.

In MGA Games’ new release, the magic of Ireland and the excitement of a casino combine to deliver a unique, high-retention player experience with a variety of winning opportunities, whether in the main game, the Free Spins screen or its exciting mini-game.

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Kambi Group plc publishes 2023 Annual Report and Accounts

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Kambi Group plc, the world’s trusted sports betting partner, has today published its 2023 Annual Report and Accounts

This can be downloaded from the company website kambi.com or accessed via the PDF in this press release. The report is also available at .kambi.com/annualreport2023/.

Key highlights for Kambi during the year include:

  • A 13% increase in revenue to €173.3 million when excluding the one-off termination fee from Penn recorded in Q4 2022
  • €25.2 million in EBITA (acq)*
  • 10 new operator signings including Bally’s Corporation, LiveScore Group and Svenska Spel
  • Seven partnerships extensions including ATG, Betplay, LeoVegas Group and Rush Street Interactive
  • 60+ sportsbook launches across multiple markets in Europe, Latin America and the US
  • Repaid the full €7.5 million convertible bond previously held by Kindred Group to give Kambi full control over its future strategic direction

*EBITA (acq) = Earnings before interest, taxation, Items affecting comparability and amortisation on acquired intangible assets

The Annual General Meeting will be held on 21 May 2024 at 14:00 CEST in Birkirkara, Malta.

 

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign
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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

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