Betsson has signed a B2B supply deal with Masterpiece Gaming Limited, a subsidiary of German media group ProSiebenSat.1.

 As per this multi-year agreement, Betsson will provide its in-house developed sportsbook and technology (Techsson) as well as customer support, odds, risk management and its Payment Platform (PAAS) to Masterpiece Gaming.

This agreement is in line with Betsson’s long-term growth strategy and confirms the company’s status as a global, in-demand supplier of B2B sportsbook and platform solutions.

“This deal proves that we have a competitive sportsbook product that is attractive and in demand by the market. Adding Masterpiece Gaming to our list of B2B sportsbook solution partners confirms our ambition to be a strong supplier on the B2B sportsbook market as part of our growth strategy. We are proud that Masterpiece Gaming has chosen us as a supplier,” Pontus Lindwall, CEO of Betsson AB, said.

The agreement is based on a performance based product fee and will run for two years, with an option of renewal.

As we gear up for a hot 2021 Summer Season of action at the League of Legends European Championship (LEC), we’re delighted to announce that apparel brand EMP will be joining us as a National Partner of the German LEC broadcast!

EMP is an officially licensed seller of League of Legends merchandise, creating stylish designs based on some of the most iconic characters to hit the Rift. You’ll be seeing EMP appear throughout the German LEC broadcasts, highlighting some of their incredible LoL merch designed to show off your love of the game and the champions within. We’re extremely excited that they’ve chosen to take their partnership even further and work with us at the LEC.

“We’re looking forward to expanding our collaboration with Riot Games, also in the area of sponsorship and events,” says Head of Social & Brand Media at EMP, Philipp Bensmann. “We hope for a fair and exciting season with many unique interactions within the European League of Legends community.”

“Our company differentiates itself through our exclusive merchandise products, including licensed League of Legends merch, and our close relationship with fans,” adds EMP’s Chief Digital Officer, Sascha Müller. “That’s why collaboration with an exclusive, professional and community-adjacent league such as the LEC is an important further strategic step for our gaming engagement.”

EMP are joining us for what is set to be an incredibly exciting season of action. MAD Lions are returning from an impressive Mid-Season Invitational run to prove that they’re not just a one-time winning team. Fnatic are making huge roster changes in an effort to regain their place at the top of the leaderboards. No matter who you’re rooting for, it’s sure to be an incredible season.

The LEC returns today, with EMP as a National Partner for Germany. Make sure to catch all the action on lolesports.com.

GAMOMAT, one of the leading German iGaming development studios, came out on top in two categories at last Friday’s prestigious German Brand Award ceremony in Berlin.

In a highly competitive class, GAMOMAT walked away with titles in “Excellence in Brand Strategy and Creation – Brand Design – Corporate Brand” and “Excellence in Brand Strategy and Creation – Brand Communication – Web & Mobile”. Both awards came after an intensive process of examining the values and identity of the company.

Berlin-based agency, Less Rain, developed the corporate design of the GAMOMAT brand and the relaunch of the award-winning website. The colourful, playful and clear brand design flows throughout every element of the website. At the heart of GAMOMAT’s brand identity is the lavishly produced personalised podcast series which shines a light on the shared values and vibrant corporate culture.

“The two awards are fantastic recognition of our work, as the German Brand Award is one of the
most important for successful brand management in Germany,” says Sabine Müller, Chief Design Officer of Berlin-based GAMOMAT Development GmbH. “Winning awards is not the driving force behind undertaking a corporate rebrand, but being honoured at the German Brand Awards will encourage us to steadfastly continue our consistent brand management and effective brand communication with agency Less Rain.”

Taking to the podium twice on Friday was a proud moment for the innovative Berlin game developer and recognition for an extremely successful team project.