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IMG ARENA to bolster football offering with additional Croatian rights package

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IMG ARENA to bolster football offering with additional Croatian rights package
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IMG ARENA, a leading sports betting service and content hub, is to expand its Croatian football offering following with an expanded agreement covering data and video for all domestic league and cup competitions to its existing partnership with the top tier Croatian First Football League from the 2022/23 season.

IMG ARENA’s multi-year agreement with Endorphin Magine Ltd will see it package data and live footage for betting and gaming operators to offer to their customers. Endorphin Magine Ltd signed a 10-year broadcast and production deal with the Croatian Football Association (HNS) in 2020, commencing from the 2022/23 season.

Mark Wrigley, Rights Director at IMG ARENA, said: “Croatian football is an excellent product within our portfolio and one we know will be popular. We’re pleased to have boosted our offering with this extended partnership as we continue to build out a rounded product range that includes top football content from around the world.”

David Johnson, CEO at Endorphin Magine, said: “With a first-class product that has been incorporated by sports betting brands globally, we have seen the value that IMG ARENA has delivered for Croatian football. We look forward to increasing that with this deal which significantly extends the partnership in scope and duration.”

Croatian football continues to grow in popularity and has held a top-20 ranking in UEFA’s club coefficients since 2013/14, with Dinamo Zagreb its most successful team. IMG ARENA’s other high profile football properties include the English FA Cup, Italian Serie A, Coupe de France, and the MLS in America.

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, the FA, and Serie A.

Balkans

Pragmatic Play Expands Croatian Presence With Supersport

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Pragmatic Play Expands Croatian Presence With Supersport
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Pragmatic Play, a leading content provider to the iGaming industry, has further grown its footprint in Croatia after taking its slots live with Supersport.hr.

The Croatian operator will provide its customers with the supplier’s complete slot offering, including latest hit Starlight Princess as well as top-performing titles such as Sweet Bonanza, John Hunter and Big Bass Bonanza and the multi-award-winning hit, Wolf Gold.

Alongside the slot portfolio, Supersport customers will have access to Pragmatic Play’s gamification suite, Enhance, which contains a number of innovative tools to drive player engagement.

Supersport joins Admiral in taking Pragmatic Play’s content live in Croatia as the suppliers continues to gain market share in the regulated European market.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Expanding in important European markets is a key point of focus for Pragmatic Play and as such, we’re very pleased to collaborate with another prominent operator.

“Supersport has an excellent reputation and we look forward to a long and rewarding partnership.”

Tugomil Cerovecki, Head of Casino at Supersport.hr, said: “Pragmatic Play’s slot offering is one of the leading portfolios in the iGaming industry and we’re delighted to roll it out on our online casino.

“With popular content and an impressive gamification toolkit, we’re very excited to join forces with Pragmatic Play.”

Pragmatic Play currently produces up to five new Slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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Africa

EGT Interactive Extends Meridianbet Partnership in Serbia and Tanzania

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EGT Interactive has announced its expansion in Serbia and Tanzania through its long-term partner Meridianbet.

The provider’s content has proven to be a powerful customer acquisition and retention tool and is already well-known to the Serbian players. By adding Meridianbet to its clients’ portfolio on the Serbian iGaming market, EGT Interactive strengthens its position as a leading provider.

Tanzania is still new territory for EGT Interactive, and such a partnership increases its reach and awareness. The deals with Meridianbet are truly significant achievements with great potential for both sides.

EGT Interactive top-notch content is already available on Meridianbet in Serbia and Tanzania. Some of the titles that the players can enjoy are PinUp Queens, Egypt Sky, 100 Super Hot, 30 Spicy Fruits, Shining Crown.

“We are so proud to have such a stable partnership with Meridianbet. We are sure the outcome of these deals will be more than positive,” Todor Zahariev, Managing Director of EGT Interactive, said.

“We are well aware of the quality games that EGT Interactive produces and had no hesitation in making their content available in Serbia and Tanzania. We are truly excited to finally be able to offer their games to our players on these markets and grab the attention of new ones,” Milan Djurmez, Head of Online Casino at Meridianbet, said.

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Balkans

Wazdan partners with OktagonBet in strategic Balkan deal

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Wazdan partners with OktagonBet in strategic Balkan deal
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Wazdan, the global supplier of igaming products, has expanded its commercial footprint in Europe after partnering with OktagonBet.

The deal marks Wazdans second operator partner in the Serbian market. OktagonBet customers have access to all of the suppliers products, including the popular Power of Gods™: HadesLarry the Leprechaun, and the full collection of Hold the Jackpot titles.

The agreement is yet another milestone step for Wazdan, which has signed deals with MeridianBet, Elite24Bet, and Twin Casinos in recent months, among others.

Alongside the leading games portfolio, Wazdan will also be supplying its Unique Wazdan Features, including the enhanced Volatility Levels, as well as Ultra Fast Mode, Ultra Lite Mode, and Big Screen Mode, all of which give players the chance to customise the product to suit their needs and preferences.

Radka Bacheva, Head of Sales and Business Development for Balkan and SE Europe at Wazdan, said: Our product offering continues to gain plaudits, and were delighted to take our comprehensive portfolio live with OktagonBet.

Expansion throughout Europe has been a priority for us and this is another exciting chance to show players the power of both our mechanics and our additional features, all of which combine for a fantastic slot adventure.

Marija Petrovic, Executive Assistant & Online Casino at OktagonBet, said: Wazdans top-performing collection of innovative games stands out in the market, through both the detailed graphics and landscapes and the engaging mechanics and math models.

Looking to expand our casino offering is also important for us, and were very hopeful about the potential of this partnership.

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