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IMG ARENA to bolster football offering with additional Croatian rights package

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IMG ARENA to bolster football offering with additional Croatian rights package
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IMG ARENA, a leading sports betting service and content hub, is to expand its Croatian football offering following with an expanded agreement covering data and video for all domestic league and cup competitions to its existing partnership with the top tier Croatian First Football League from the 2022/23 season.

IMG ARENA’s multi-year agreement with Endorphin Magine Ltd will see it package data and live footage for betting and gaming operators to offer to their customers. Endorphin Magine Ltd signed a 10-year broadcast and production deal with the Croatian Football Association (HNS) in 2020, commencing from the 2022/23 season.

Mark Wrigley, Rights Director at IMG ARENA, said: “Croatian football is an excellent product within our portfolio and one we know will be popular. We’re pleased to have boosted our offering with this extended partnership as we continue to build out a rounded product range that includes top football content from around the world.”

David Johnson, CEO at Endorphin Magine, said: “With a first-class product that has been incorporated by sports betting brands globally, we have seen the value that IMG ARENA has delivered for Croatian football. We look forward to increasing that with this deal which significantly extends the partnership in scope and duration.”

Croatian football continues to grow in popularity and has held a top-20 ranking in UEFA’s club coefficients since 2013/14, with Dinamo Zagreb its most successful team. IMG ARENA’s other high profile football properties include the English FA Cup, Italian Serie A, Coupe de France, and the MLS in America.

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, the FA, and Serie A.

Baltics

Evoplay lands in Lithuania with TOPsport

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Evoplay lands in Lithuania with TOPsport
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Supplier makes national debut in exclusive deal with market-leader

Game developer Evoplay has entered Lithuania for the first time alongside TOPsport, the country’s foremost operator.

The deal sees 40 thrilling game titles drawn from the supplier’s coveted collection go live with TOPsport, with the remainder of its award-winning portfolio also set to launch in an exclusive deal within the territory.

The operator will therefore gain access to an exciting series of smash-hits released by Evoplay to widespread acclaim, including Elven Princesses, Fruit Nova, Ice Mania, Hot Triple Sevens and Fruit Burst.

The groundbreaking studio’s regional foothold was further strengthened in recent weeks by its partnership with Estonia-based Slots.io, in an agreement solidifying its commercial presence in the rapidly growing Baltic markets.

Commenting on the deal, Vladimir Malakchi, Evoplay CCO, said: “We are delighted to link up with TOPsport in a region where we’ve continued to grow stronger in recent weeks through a string of successful agreements.

“We look forward to maintaining such a rapid rate of expansion, and partnerships with key operators like TOPsport form a cornerstone of our strategic outlook.” 

Gintaras Staniulis, TOPsport CEO, added: “Evoplay’s unique collection of games provides an exciting combination of new tech, classic casino concepts, and fresh thematic effects which will allow us to offer our players something genuinely different.

“That’s why we are thrilled to team up with the supplier and cannot wait to start working with its fantastic team.”

Evoplay has continued to extend its global reach over last few months through comprehensive deals signed across the UK, Croatia, Malta, Bulgaria and Romania.

The entertainment-first developer has earned accolades from throughout the iGaming community for its distinctive approach and award-winning slot, table and instant games.

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Baltics

Playson continues Lithuanian expansion with 7bet

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Playson continues Lithuanian expansion with 7bet
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Developer bolsters regional credentials with one of the most popular sports betting and live casino operators

Casino software developer Playson has agreed a deal to launch its entire slots portfolio with 7bet, newly established Lithuanian sports betting and live casino operator. 

The online offering from 7bet will integrate an engaging collection of Playson’s innovative slot titles as the supplier continues to introduce its acclaimed portfolio to new audiences across the globe.

Under the agreement, 7bet will benefit from access to Playson’s highly successful recent releases, Wolf Power: Hold and Win and Legend of Cleopatra: MegawaysTM, and Solar King.

The deal sees Playson further strengthen its position in Lithuania, where the games studio is already live with a succession of market-leading operators as it continues to extend its player reach across Europe and beyond.

Blanka Homor, Sales Director at Playson, said: “It’s fantastic to be involved with 7bet and its new online casino from day one. We’re thrilled the company has entrusted our content to build its online offering and have no doubt that it will attract an impressive number of players across Lithuania.

“Equipped with a state-of-the-art games catalogue and an integration-free suite of retention-enhancing engagement tools, we’re ready to continue going above and beyond for partners around the world.”

Andrius Lapienis, Head of Marketing at 7bet, said: “Boasting an enthralling succession of recent slot launches, as well as a range of classic hits which have proved consistently popular, Playson’s world class content portfolio speaks for itself.

“For that reason, we were very keen to include the provider’s games within our new casino and look forward to cultivating a commercial relationship of strong mutual benefit going forward.”

 

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Baltics

Evoplay secures certification with GLI to enter Lithuania

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Evoplay secures certification with GLI to enter Lithuania
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Game development studio Evoplay has just been awarded certification with Gaming Laboratories International (GLI) for its library of proprietary slot titles to be used in the Lithuanian market as the studio continues to grow out its European foothold.

The news will see Evoplay bring 40 of its high-quality games to the Lithuanian market following its full certification to the standards set by the country’s regulator, the Gaming Control Authority (GCA), including popular releases Rise of HorusFruit Super NovaForest Dreams, Candy Dreams, Elven Princesses and many more.

The sought-after certification comes as an important recognition of the quality and security offered by Evoplay’s titles, allowing operator partners to feel more secure than ever.

Evoplay has made a name for itself as one of the industry’s most exciting game suppliers, providing partners with an unrivalled portfolio of slot, table and instant games.

The developer has also secured a loyal following of fans from the online streaming community off the back of a successful year in 2020, contributing to the creation of a safe and regulated gaming environment for players and operators alike.

Commenting on the new certification, Ivan Kravchuk, CEO at Evoplay, said: 

“We have unveiled a packed roster of fresh content since the start of the New Year, so it’s great to see all of our hard work being rewarded with this essential certification.

“At Evoplay, we offer some of the most immersive gaming experiences on the market, and we can’t wait to provide Lithuania-based operators with our innovative slot games.”

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