Player engagement campaigns have positively impacted brand loyalty
Enteractive, the leading reactivation and retention partner for the iGaming industry, this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.
Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world.
Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million calls attempts, generating a net revenue of approximately €100million. An incredible 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players.
Enteractive CEO, Mikael Hansson, marked the occasion, Friday, at Betsson Group HQ in Malta, presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team.
The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field. In 2017, Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases.
Svensson commented, “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”
Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”
Enteractive has more than twelve years experience in player reactivation and retention, and is in the top four traffic generators globally for the iGaming sector.
Week 4/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming!
As they say, this phrase is meant to bring us extreme luck! So, let’s hop into our most adorable slot game, put this superstitious tale to the test, and shout “Rabbits, Rabbits, Rabbits!” to help Mr. Rabbit find his darling Mrs. Rabbit. Will this phrase increase his charm and luck after all? This is a new 5-reel, 3-row game with 10 paylines. Among the symbols on the reels, you’ll find rabbits, gem-stones, classy cocktails, an old car, and a bouquet of cabbage. The Wild acts as a dollar sign with bunny ears!
MGA Games presents Roma Plus, the premium version of Roma, one of the company’s most emblematic products. The renewed version of the 3-reel classic – the second online slot game created by MGA Games – includes significant game changes and the latest technology making the game playable on mobile, the users preferred channel.
Evoplay has launched its latest release, Mega Greatest Catch Bonus Buy, a new twist on its hit slot, Mega Greatest Catch. Inspired by the original game, Mega Greatest Catch Bonus Buy is an upgrade on its predecessor, integrating all known Bonus Buy features within the game. The Bonus Buy allows players to purchase 10, 15 or 20 Free Spins, so the bigger wins are always within grasp.
Greentube, is kick-starting the year with its most magical release to-date, Manic Potions™. Players looking to unlock the mystery behind this 5-reel, 1024 ways to win slot, will discover a concoction of fantastic features including a respin bonus, Lock & Spin bonus with a Wincreasing™ mechanic, and a medley of mystic modifiers.
Relax Gaming, continues its 2023 content roll-out with its spinetingling new slot, Horror Hotel. Across a quiet graveyard, players are invited to check in to an old lodge where 6×6 high-volatility fun, an RTP of 96.18% and max win of 20,000x bet await. The game sees the return of the Mystery Symbol feature, introduced in Relax’s Santa’s Stack, which is activated on any win.
Lightning Box looks set to harvest another hit after returning to the farm for Stellar Cash Chicken Fox 5x Skillstar. This 3×5 reeler, which boasts 20-win lines, features the studio’s thrilling Stellar Cash feature integrated within one of its most popular games. It will make its debut with Sky Betting and Gaming this week for a fortnight exclusive before a general release across the UK and Europe.
Instant wins are turned up to the max in Kalamba Games’ fresh take on a classic slot with 9 Blazing Cashpots Megaways™. Fruits are synonymous in slots entertainment, being enjoyed by millions over the years, and Kalamba has strolled down memory lane to revisit a player favourite title, bringing with it some brand new flavour – and Megaways™ – in this ultimate homage to the traditional iconography.
Wizard Games has embarked on a journey across the desert in search of glorious rewards in latest release, Sultan’s Palace Fortune. The three-reel slot is packed full of riches fit for a sultan, with glittering gems, wilds and scatters filling the reels. In addition, players can land cash prizes, launch the Sultan’s Treasure feature, initiate Bonus Mini Games, and more for fortunes of fun and payouts.
Inspired Entertainment, Inc. is pleased to announce the launch of two vibrant new online and mobile games: Call of the Wild™ and Lightning Viking™.
Collect your sword and prepare for the pit in Play’n GO’s latest action slot, Game of Gladiators: Uprising, the follow-up to their 2019 title, Game of Gladiators. Follow Spartacus as he embarks on a battle for freedom and fortune. Pitted against the fearsome Bellica by the evil Emperor Gaius only one gladiator will leave the ring victorious.
Spinomenal has returned to Ancient Egypt with its new game release, Lucky Jack – Book of Rebirth – Egyptian Darkness. In Lucky Jack’s latest adventure, the story takes you back to a time when a heavy, all-consuming darkness fell upon Egypt, looming over the empire. Join Lucky Jack on his treacherous journey in an attempt to save the land and restore the sunlight through the mystical powers of the sacred Book of Rebirth.
Pragmatic Play, a leading content provider to the iGaming industry creates monstrous towers of symbols that award multipliers in latest release, Monster Superlanche™. Played across 6×5 reels, the title introduces a crew of colourful creatures that act as symbols within the slot, at least eight of these must be matching anywhere on the reels to award a win.
Yggdrasil and Reflex Gaming are looking to chase the pot of gold at the end of the rainbow in their latest collaboration, Double Lucky Mushrooms DoubleMax™. The 5×3, 20 payline slot is adapted from Reflex Gaming’s original Lucky Mushrooms title. It has a distinctly Irish feel, with leprechaun hats, pots of gold, and colourful Gaelic runes acting as symbols, while the game’s bonus round is enhanced by Yggdrasil’s popular Game Engagement Mechanic (GEM) DoubleMax.
BF Games is serving up a treat in its latest mouth-watering release Sweet Reward. This satisfying 5×3 game is set in the colourful Candyland, packed with scrumptious features and sweet rewards. Landing three cream-filled scatter symbols triggers 12 free spins along with up to a x15 multiplier. The feature is served up on a different set of reels and can be retriggered, unlocking another 12 spins that are added to the current spin serving with the same multiplier.
Playson, the fast-growing digital entertainment supplier, has released Pirate Chest: Hold and Win – its first slot launch of 2023 which showcases a new Boost feature to award cash prizes instantly. This feature-rich game promises to be a huge hit for the supplier and comes on the back of a very successful 2022. In this newest title, Playson takes players on a journey to the seven seas with an opportunity to discover mega wins.
Wazdan, the innovative games provider, has released the fifth title in its top-performing and engaging Hot Slot™ series, Hot Slot™: 777 Stars. The straightforward and satisfying gameplay is brimming with classic traits and symbols that give off classic retro vibes. The inclusion of such a popular theme will see operators’ metrics boosted significantly with the title set to follow its predecessors in becoming a player-favourite before long.
Stakelogic is launching players into the cosmos where out-of-this-world wins await in its latest video slot release, Star StaxxTM. This game is all about Multipliers and Stacked symbols with players being encouraged to strap themselves in for a wild, intergalactic big-win ride. Star Staxx takes the 5×3 reel format with 20 pay lines active. The game sits at the high end of the volatility scale with a max win Multiplier of 7,500x the player’s bet.
Iron Dog Studio brings players a furiously fishy frenzy of a slot with Feeding Fury, a gorgeous addition to the 1X2 Network portfolio, with general release across the 1X2 Network on 26th January. And with the ‘Feed or Die’ bonus round offering a dynamic freespins experience with a powerful expanding collector feature, this game is really something to sink your teeth into.
Realistic Games has launched one of the fieriest releases of the year with Chilli Master. A highly volatile title that provides players with incrementally increasing multipliers and big win potential. Played across 5×3 reels this Latin American-inspired slot has symbols depicting tacos, burritos, avocados and more which must form a matching combination across the game’s 20 paylines to award a win.
Red Rake Gaming has kicked off the new year by releasing a new 5×3 reel slot game, with a highly retro theme and two main characters – Captain Wild and the villain – who will battle it out to accumulate multipliers, increasing them on the “Intergalactic Wheel” and discovering “Mystery” symbols along the way.
Red Tiger has launched Blood Suckers™ Megaways™, a chilling revamp of the renowned NetEnt classic enhanced by the industry-changing MegawaysTM mechanics. This macabre game, where players are advised to hang tight onto their wooden stakes as they slay the vampires, comes in addition to great Red Tiger remakes of further successful heritage NetEnt titles, such as Gonzo’s Quest™ Megaways™ and Piggy Riches™ Megaways™.
BGaming, a fast-growing iGaming provider, has announced the launch of its latest online slot Potion Spells with elements of Match-3 games. The magic-infused 7×7 slot offers players high volatility and 96.24% RTP, along with a variety of features including refilling reels, Spin and Match-3 elements.
World Pool extends global network with biggest ever World Pool season in 2023
World Pool, the globe’s largest commingled horse racing pools created and powered by the Hong Kong Jockey Club (HKJC), will be extended further in 2023 with the addition of major fixtures, including Lightning Stakes Day in Australia, The Saudi Cup and the Irish Derby.
Following the successful introduction of World Pool Moment of the Year in 2022 in Great Britain and Ireland, this has now been extended to all global World Pool meetings and will reward stable staff with a total of over HK$1 million (approx. £103,000) in prizes, as well as a VIP trip to Hong Kong, thanks to additional funding from the HKJC, UK Tote Group, Racecourse Media Group (RMG) and Ascot Racecourse.
Starting on Saturday 28 January with Met Day at Kenilworth in South Africa, the first meeting where racing fans from over 20 countries will be able to bet into the World Pool, and ending on Melbourne Cup Day on 7 February in Australia, one World Pool Moment of the Day will be selected at each World Pool meeting to win a prize of £4,000 (HK$38,785).
Each winning groom from the season’s 25 World Pool days will also enter the chance to be named World Pool Moment of the Year and win a VIP trip for four to Hong Kong for either the 2024 Hong Kong Derby or 2024 FWD Champions Day.
The 25 individual World Pool Moment of the Day winners will be narrowed down to a final four by a panel of global racing experts, before being voted on by the public for World Pool Moment of the Year, which will be revealed at the Hong Kong International Races at Sha Tin in December.
Last year’s World Pool Moment of the Year winner was Alpinista and winning groom Annabel Willis, who lit up the Knavesmire at York Racecourse when landing the Group 1 Yorkshire Oaks before going on to win the Prix de l’Arc de Triomphe.
The Saudi Cup and Lightning Stakes to make World Pool debuts in Q1 2023
Lightning Stakes Day at Flemington on 18 February and Saudi Cup night in Riyadh on 25 February have been confirmed as the two new additions to the first quarter of World Pool races for 2023.
The opening quarter of the year now boasts five fixtures, with two visits to Meydan for Super Saturday (4 March) and Dubai World Cup Night (25 March), as well as the aforementioned Met Day (28 January) at Kenilworth.
Irish Derby and Lockinge Stakes among 18 UK and Irish World Pool events
For the first time, World Pool will be in operation at Newbury Racecourse in the UK with two races added to the World Pool season on Lockinge Stakes Day on 20 May, while Irish Derby Day is also set to feature amongst 18 UK and Irish events on 2 July. Coverage of Irish Derby Day will also include the Deutsches Derby at Hamburg-Horn, marking the first World Pool race from Germany.
In 2022, World Pool betting turnover hit a new high of HK$6 billion (approx. £622m), up from HK$4.8 billion (approx. £498m) in 2021, across the 21 racedays that were commingled, while Derby Day at Epsom recorded the single highest day of turnover with HK$66.1 million (approx. £6.8m) – *note: turnover is recorded in HK$, and approximate pound sterling figures are therefore based on current exchange rates.
Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “We were absolutely thrilled with the results from our 21 World Pool meetings in 2022 and are excited to be extending that offering to 25 days this year.
“Having Australia and Saudi Arabia on the fixture list of 2023 World Pool meetings is another important step in the globalisation of World Pool, while adding some high-profile British and Irish meetings to the schedule is another exciting advancement.
“To complement our expanding list of World Pool meetings are the Moment of the Day and Moment of the Year initiatives, which for the first time will reward winning stable staff from all countries hosting World Pool races.
“Last year’s launch of the competition in the UK and Ireland was met with great feedback from yards across the region and we look forward to opening that up to our World Pool days in South Africa, Australia, Saudi Arabia and Dubai.”
Alex Frost, Chief Executive of the UK Tote Group, said: “We are looking forward to another World Pool season which now extends its reach across eight countries worldwide. For the UK and Ireland, it is welcome to see new additions to this year’s schedule, with two races from Newbury’s Lockinge Day added, along with Irish Derby Day, taking World Pool events hosted in the UK and Ireland to a total of 18.
“The ambitions for a global wagering platform are already being realised with over 20 pool betting operators now part of World Pool. Last year alone, the UK and Ireland saw record turnover of £521 million across 17 World Pool events, showcasing the best of our racing to a global audience, ensuring an improved value proposition for our own wagering customers and creating a more sustainable funding mechanism for horseracing in the future, with additional income for our racecourse partners.
“Our continued thanks go to our partners the Hong Kong Jockey Club, and in collaboration with RMG and Ascot, we are delighted to see Moment of the Day and Moment of the Year now extended to include all countries hosting World Pool races.”
Martin Stevenson, Chief Executive Officer of Racecourse Media Group (RMG), which represents the media interests of The Jockey Club, Newbury, Goodwood, and York racecourses, said: “RMG is delighted to partner with Hong Kong Jockey Club, UK Tote and our racecourses to bring 11 high-quality British and Irish days to the innovative and important World Pool schedule.
“RMG looks forward to working with all the parties in growing both the sport’s revenues and global appeal. We’re also excited to see the World Pool Moment of the Day and Year awards increase in prize money and evolve into a global initiative for stable staff – the real unsung heroes of our sport.”
Alastair Warwick, Acting Chief Executive Officer, Ascot Racecourse, said: “It’s fantastic to see this truly global expansion of the meetings included in the World Pool for 2023. The continued growth of World Pool since launching at Royal Ascot in 2019 has been very impressive and hugely important for British racing. We look forward to being involved again across our major meetings this year.”
Gregory Bortz, the Executive Chairman of Cape Racing, the operator of racing in the Western Cape of South Africa, said: “We are honoured to have WSB Met Day, one of the biggest and most prestigious days on the South African racing calendar, be included as a World Pool event. We believe the sight and sounds of nineteen of our finest equine athletes competing for this prestigious Grade 1 race, with the views and sounds of Cape Town playing out in the background, will make for an unforgettable experience for the countless racing enthusiasts around the globe betting into the World Pool.
“The Hong Kong Jockey Club represents the gold standard for racing operators around the world, and we at Cape Racing look forward to following their lead by ensuring our top-class racing provides the entertainment and turnover befitting of World Pool status.”
Provisional World Pool events to be hosted on the following days in 2023:
Saturday 28: Met Day – Kenilworth Racecourse, South Africa
Saturday 18: Black Caviar Lightning Race Day – Flemington Racecourse, Australia
Saturday 25: Saudi Cup – King Abdulaziz Racecourse in Riyadh, Saudi Arabia
Saturday 4 March: Super Saturday – Meydan Racecourse, Dubai
Saturday 25 March: Dubai World Cup – Meydan Racecourse, Dubai
Other key fixtures will be finalised later in the year, but major meetings including Royal Ascot, King George Day, Goodwood Festival, York Ebor Meeting, British Champions Day and Melbourne Cup Day will also form part of World Pool 2023.
OnAir Entertainment™ launches a new game, Blazing Dragon Tiger
OnAir Entertainment™️, the go-to provider of premium live casino content to operators, launched a new game, Blazing Dragon Tiger to their game portfolio on 26th January.
With its unique studio environment and table-felt animation, in Blazing Dragon Tiger players decide which spot to bet on and anticipate the winning side to be either Dragon, Tiger, or Tie, with the option of additional side bets.
Alongside the smooth gameplay and great UI visuals, the studio environment will bring greater value to customers by offering brandable studio elements. In addition, customisation by customers may also be in the configurable side bets and bet limits.
Real-time percentages will show how many users are betting on Dragon, Tiger, or Tie offering live predictions and statistics. Additionally, the option to zoom in and zoom out on specific roads will allow players to see better all-needed results on these roads.
Blazing Dragon Tiger will join the OnAir Entertainment’s™️ games portfolio with Standard Blackjack, Standard Roulette, Speed Roulette, Auto Roulette, 9 Pots of Gold™ Streamicon™, Eclipse Blackjack™, Card Matchup, and Lotus Speed Baccarat™️.
OnAir Entertainment’s™️ games are designed to offer a real-life gaming experience thanks to world-class digital branding technology, professional game presenters, and sleek branded environments which offer an immersive experience for players.
Seval Kaya, Business Development Director at OnAir Entertainment™, added: “We are very happy to announce a new game in our portfolio with great animation features creating stands out in the industry. Furthermore, our customers can use the brand elements on this new gaming experience for even better customisation. We have achieved this wonderfully designed user interface thanks to everyone who was involved in bringing this game to life.”
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Week 4/2023 slot games releases
World Pool extends global network with biggest ever World Pool season in 2023
OnAir Entertainment™ launches a new game, Blazing Dragon Tiger
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