PokerMatch has won in the “Best Marketing Campaign” category at the UGW Awards 2021 held on Tuesday in Kyiv as part of Ukrainian Gaming Week.

The poker operator landed the trophy for its exciting “Poker is Your Sport!” campaign.

“I sincerely believe that with this campaign we really benefit the industry and touch people’s hearts and minds,” Ruslan Bangert, CEO of PokerMatch International, said.

“Forming the image of poker as a sport is a long road. And the final step in that journey should be nothing less than the recognition of poker as an Olympic sport!”

With its actions, PokerMatch not only declares that “poker is a sport!”, but shows its commitment to this slogan. The company hosts online poker championships and supports major live poker series.

The company also strongly believes that poker is a game of skill. “Our marketing strategy focuses on poker players above all else. PokerMatch promotes principles of responsible gaming, and we are convinced that it’s the player’s skills and abilities that make it possible to achieve consistent success in sports poker,” representatives of the company said.

Game development studio Evoplay has secured a strategic partnership with Romanian operator Publicwin in a move that secures its standing in European regulated markets.

The agreement will see Evoplay bring 50 of its high-quality slot titles and more than 10 instant games to the Romanian market, including some of the provider’s most popular proprietary releases, such as Elven Princesses, Fruit Super Nova and Hot Triple Sevens.

Publicwin enjoys an excellent reputation, both locally in Romania and on the international stage, as a respectable casino brand with a diverse collection of titles. Via a single integration, the up-and-coming brand’s Romanian base will gain access to selected Evoplay titles.

With deals like this being rolled out consistently throughout the year, Evoplay has made a name for itself as one of the industry’s most exciting game suppliers, providing operator partners across the globe with an unrivalled portfolio of slot, table and instant games.

Commenting on the agreement, Vladimir Malakchi, CCO at Evoplay, said: “Going live with upcoming brands in regulated European territories is the key to maintaining our footholds in the region, and we fully expect our relationship with Publicwin to benefit both parties.

Alex Marin, COO at Publicwin, said: “We aim to provide our customers with the best casino experience possible, and partnering with leading content creators like Evoplay is the best way to achieve this.

“We are thrilled to be able to offer our loyal Romanian customers some brand new, high-quality content and can’t wait to see where the partnership takes us.”