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IGT and Sony Celebrate 25th Anniversary of Wheel of Fortune Slots

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IGT and Sony Celebrate 25th Anniversary of Wheel of Fortune Slots
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International Game Technology PLC (IGT) and Sony Pictures Television have announced the 25th anniversary of the Wheel of Fortune Slots game.

To honour this milestone, IGT is celebrating with its “25 Weeks of Wheel of Fortune Slots” campaign starting this month. The campaign will drive Wheel of Fortune Slots excitement in casinos through exclusive giveaways and player promotions, and online via trivia, game spotlights and weekly contests where Wheel of Fortune Slots fans will have a chance to win Wheel of Fortune collectibles. Also, the Company will honour Wheel of Fortune Slots all year with new product launches for land-based and online play, and with special events at gaming industry trade shows.

“For 25 years, IGT has artfully captured the fun, excitement and authenticity of the Wheel of Fortune brand through its world-class Wheel of Fortune Slots portfolio. Wheel of Fortune Slots’ jackpot-paying legacy and capacity to entertain people across diverse generations, geographies and channels perfectly align with the global Wheel of Fortune brand. Sony Pictures Television wishes to thank IGT for so effectively extending the excitement of America’s Game to the most successful slot theme of all time,” Suzanne Prete, Sony Pictures Television SVP Global Licensing & Brand Management, said.

“It has always been an honor to work side-by-side with the talented team at IGT in developing content for its many Wheel of Fortune Slots games. When walking through casinos, I still marvel in the brilliance of the many Wheel of Fortune games and the excitement that the familiar siren of ‘WHEEL-OF-FORTUNE!’ creates,” Vanna White, Wheel of Fortune Hostess and Entertainment Icon, said.

“Wheel of Fortune Slots are a hallmark of IGT’s gaming, lottery and PlayDigital product portfolios and have transformed the entire gaming industry on the merit of tremendous performance, vast player affinity, colossal jackpots and quality entertainment. Through the skilled work of thousands of talented IGT employees around the world and our collaborative partnership with Sony Pictures Television, IGT’s Wheel of Fortune Slots has become a pop culture icon that has helped fuel our customers’ success for 25 years,” Renato Ascoli, IGT CEO Global Gaming, said.

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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