Latest News
Unibet Launches BetShare Tool

Kindred Group’s Unibet has launched BetShare, a betting tool that allows customers to change the look and feel of their betslip and share it on social media. The product which has a mobile-first approach will be launched in the majority of the Group’s markets.
The tool can be found in the Sports My Bets section. Within the tool, players will have access to four customisation features: Backgrounds, Emojis, Text and Paint.
“Unibet is the first major sports betting brand to bring a sharing tool of this kind to the market. The advantage of our players becoming content creators has become a fascinating topic of discussion at Kindred. Our players are increasingly looking to share experiences and bets in our ever-expanding digital landscape and we are glad to be able to offer them this tool right ahead of the Euros,” Erik Bäcklund, Chief Product Officer at Kindred Group, said.
“The Background feature allows players to select and choose from up to eight different background visuals and we have developed our own suite of emojis that players can add to give the betslip a light touch. Text can be used to add written language and Unibet’s customers can scribble and highlight with Paint. This is truly an innovative and exciting tool. We are rolling it out continously and the acknowledgement so far has been fantastic. However, the product development journey does not stop here. We are incredibly excited to continue the development process with our players and to ultimately craft a tool that sets Unibet apart,” Johannes Nijboer, Head of Sportbook business development at Kindred Group, said.
-
Africa6 days ago
Play’n GO takes games portfolio live with the Goldrush Group in South Africa
-
Asia5 days ago
LGUs, state university get Php20-M emergency vehicles from PAGCOR
-
eSports5 days ago
Esports World Cup 2025 Unveils Official Song of the Year and Full Opening Ceremony Line-up
-
Africa6 days ago
ALA Hosted Seminar on Artificial Intelligence and Cybersecurity
-
Latest News6 days ago
PG Soft serves up Diner Frenzy Spins
-
Africa5 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Africa5 days ago
Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
-
Latest News6 days ago
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title