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Betsson Signs Deal with Masterpiece Gaming

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Betsson Enters B2B Sportsbook and Platform B2B Agreement With Masterpiece Gaming
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Betsson has signed a B2B supply deal with Masterpiece Gaming Limited, a subsidiary of German media group ProSiebenSat.1.

 As per this multi-year agreement, Betsson will provide its in-house developed sportsbook and technology (Techsson) as well as customer support, odds, risk management and its Payment Platform (PAAS) to Masterpiece Gaming.

This agreement is in line with Betsson’s long-term growth strategy and confirms the company’s status as a global, in-demand supplier of B2B sportsbook and platform solutions.

“This deal proves that we have a competitive sportsbook product that is attractive and in demand by the market. Adding Masterpiece Gaming to our list of B2B sportsbook solution partners confirms our ambition to be a strong supplier on the B2B sportsbook market as part of our growth strategy. We are proud that Masterpiece Gaming has chosen us as a supplier,” Pontus Lindwall, CEO of Betsson AB, said.

The agreement is based on a performance based product fee and will run for two years, with an option of renewal.

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ZEAL Receives Licence to Broker Lotteries in Germany Until 2029

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ZEAL Network SE has been granted a follow-up licence to broker lotteries in Germany for its subsidiary LOTTO24 AG. The responsible gambling authority has informed LOTTO24 that the company may continue to broker lottery products nationwide beyond 30 June 2022 in accordance with the new State Gambling Treaty (GlüStV). The licence is valid for seven years and expires on 30 June 2029.

The licence is the first one under the new State Treaty on Gambling, which came into force on 1 July 2021. LOTTO24 AG’s previous licence, dated 26 July 2017, was extended until 30 June 2022 when the new GlüStV came into force.

“We are pleased about the trust of the federal states. The licence duration of seven years underlines the company’s reliability under administrative law, which has already been proven for ten years,” Dr. Helmut Becker, CEO of ZEAL, said.

The newly granted licence is already the second follow-up licence – after 2012 and 2017. The separate advertising licence required under the previous State Gambling Treaty is no longer necessary. The responsible gambling authority is the Lower Saxony Ministry of the Interior and Sport. On 1 January 2023, the responsibility will change to the new national gambling authority (Gemeinsame Glücksspielbehörde der Länder (GGL)) in Halle (Saale).

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STS Group Extends BetGames Content Partnership

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The STS Group has reached an agreement to continue its collaboration with TV Zaidimai for supplier BetGames’ content.

Under their renewed partnership, STS will remain Poland’s only operator offering BetGames’ live dealer products. This new deal also includes an agreement to expand their current game portfolio.

More significantly, BetGames’ offer, alongside virtual sports, accounts for more than 10% of the STS Group’s net gaming revenue (NGR), giving their extended collaboration more weight.

The prolonged licence agreement includes access to various betting products as well as live dealer content, such as poker and baccarat.

Furthermore, TV Zaidimai and STS will expand their non-English language offering after they embarked on a “Polish table” project for poker in 2020.

“We are not only the largest, but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland,” Mateusz Juroszek, CEO of STS Holding, said.

“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players,” he added.

“We are delighted to strengthen and deepen our fruitful partnership for the long term. STS is not only the market leader in Poland, but also the innovation leader in the region and beyond. An ideal match for us to develop a challenging market together – with great success for both parties,” Andreas Koeberl, CEO of TV Zaidimai, said.

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Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern

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Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern
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Aspire Global’s Pariplay, the leading aggregator and content provider, has bolstered its presence in the regulated market of Switzerland by partnering with Grand Casino Bern’s online brand 7 Melons.

This agreement will enable Pariplay to offer its innovative and feature-packed Wizard Games title and content from its Ignite partner programme to Swiss players at 7melons.ch, the online entity of the prominent land-based operator in the country.

The new content partnership represents the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators content from its Fusion™ platform.

Fusion™ features thousands of games from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales, Pariplay, said: “This is the latest in a string of content agreements we have reached in this very exciting regulated market. Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”

Ludwig Nehls, CEO at Grand Casino Bern, said: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”

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