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The UK Continues to Experience a Surge in Online Casino Gaming

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The UK Continues to Experience a Surge in Online Casino Gaming
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The United Kingdom continues to have one of the biggest online gambling markets worldwide. This is even if the UK Gambling Commission is dubbed as the strictest gambling committee worldwide. Last year, the UKGC did impose stricter rules and regulations that online gambling sites have to follow but this didn’t greatly impact the industry.

The UKGC has imposed stricter regulations including putting a ban on the use of credit cards for any gambling transactions. Autoplay for slot machine games is also no longer allowed. Still, it seems like the people of the UK are not deterred to stop gambling at some point. Why would they if online casinos and bookies are so easy to access? They could also get a generous amount of an online casino bonus if they want to. Online gambling is simply taking off and the numbers are saying that it really is the case.

UK Gambling in Numbers

Based on a report released by Leanbackplayer, there is a decrease in the overall UK gambling revenue. However, they saw an increase in online casino gaming specifically. The report stated that the GGY of the gambling industry decreased by about £84.1 million from April 2018 to March 2020.

Land bookies saw a decline of £859.5 million in those years and land casinos saw about £42.8 million. Offline bingo also saw a decrease of £38.4 million in revenues. However, online casino gaming saw an increase of nearly 4 percent in revenues and online betting to as much as 15.5 percent.

When it comes to what the UK people are enjoying in terms of gambling aside from online casinos, many are still wagering on Football. The report says that this sport alone takes up almost half of the overall sports betting handle in the country. This sport is followed by horse racing with 28 percent.

Overall, the global online gambling market is expected to grow by more than 80 million USD in the next three years. With that said, even if the pandemic wanes, the industry will continue to grow. And in the UK, even if the UKGC is expected to implement more rules and regulations that will help lessen problem gambling in the country, the industry will still continue to grow.

Who Are Gambling in the UK During the Pandemic?

In May, there was a study led by the University of Bristol that was published in the Journal of Gambling Studies. According to this, regular male gamblers are the ones who were more prone to gambling more often during the lockdowns in the country.

The study was led by Professor Alan Emond of the university’s Medical School. The professor said, “This study provides unique real-time insights into how people’s attitudes and gambling behavior changed during the lockdown when everyone was stuck inside and unable to participate in most social activities.

The findings reveal that although many forms of gambling were restricted, a minority of regular gamblers significantly increased their gambling and betting online. As with so many repercussions of the pandemic, inequalities have been exacerbated and particularly vulnerable groups were worse affected.”

The study was conducted through comparative research that utilized two online questionnaires during the initial lockdown last year. There were more than 2600 adults aged 28 years on average who responded and what they found is that men were three times more likely to gamble regularly in a week compared to the female respondents.

The questionnaire also included questions on drinking and what they found is that in both men and women, drinking heavily is strongly linked to regular gambling. Professor Emond said, “The strong link between binge drinking and regular gambling is of particular concern, as they are both addictive behaviors which can have serious health and social consequences.

With the wider availability of gambling through different online channels, vulnerable groups could get caught in a destructive cycle. A public health approach is needed to minimize [the] gambling harms.”

The study also explained that even if overall speaking, men and women gambled less frequently gambled during the lockdowns, they saw an increase in online casino gaming. More people played poker, bingo, and other casino games online and the number of people interested and who played such games grew six-fold during the pandemic.

Agnes Nairn who is an online advertising expert and a professor from the University of Bristol’s School Management spoke of how alarming this could be. The professor said, “The results of this study and trends being reported more widely are quite alarming. As gambling habits shift online, vulnerable groups including children and adults who drink heavily may be more easily sucked into these channels.

The increased prevalence of home working is also an important consideration for future policymaking, as the temptation to gamble online, amplified by clever advertising, is always there. Children are also falling prey to this advertising, especially for esports, on social media and could get locked into addictive habits from an early age. Stricter regulation is needed in this growing field to protect unwitting consumers.”

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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients

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Anzu Partners With Microsoft To Use the Power of Microsoft Azure to Enhance its Commitment to Clients
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Anzu.io, one of the most advanced in-game advertising platforms, today announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game advertising solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This follows the addition of Anzu to Microsoft’s highway to a 100 Unicorns, an entrepreneurship focused on working with tech startups with a high potential of becoming truly global enterprises in the future.

The move means games developers and advertisers using Anzu’s solution can now take advantage of the productive and trusted Azure cloud platform with streamlined deployment and management.

Anzu is among the world’s most advanced in-game advertising solutions. Operating across mobile, PC, console, and Roblox, Anzu helps leading game developers including Ubisoft, Saber Interactive, MyGames, and Amanotes, monetize their titles with non-disruptive ad placements that open up new, additional, and reliable revenue streams, complement the gameplay and work alongside other monetization models.

Global advertisers including PepsiCo, Samsung, Vodafone, and American Eagle also use Anzu’s tech to communicate with a hard-to-reach, highly engaged audience via blended in-game banner and video ads that appear on 3D objects like roadside billboards, stadium banners, and the sides of buildings, mirroring ads you find in the real world.

With Azure’s robust and advanced technology and capabilities, Anzu expects to continue to attract more developers as they wake up to the enormous opportunity that in-game advertising presents them with.

It will also help increase Anzu’s global reach to advertisers among the enterprise brands that Microsoft works with (95% of Fortune 500 companies use Azure). With over 3.2 billion gamers worldwide and growing, advertisers are increasingly looking to Anzu’s in-game advertising solution to reach their customers in an environment where they are spending more and more time.

Anzu’s Co-Founder and CPO, Ben Fenster, said: “The move to Microsoft Azure will help us continue to fulfill our promise of providing our clients with the highest standards and the most advanced solution in the market. It will also help our clients to feel assured that their data is safe and highly protected, thanks to Azure’s robust technology platform.”

Microsoft’s Director of Business Development, Unicorns, Alejandro Kozin, said: “Anzu’s inclusion in the Highway to a 100 Unicorns initiative demonstrates Microsoft’s belief and support in Anzu’s mission to transform in-game advertising for the better. The Azure platform is the perfect partner to accompany Anzu on this journey. Its infrastructure, support, and services will be instrumental in helping Anzu continue to offer its advanced solution to more and more advertisers and games publishers worldwide.”

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CasinoAlpha Ireland Has Launched; Company Expands Market List

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CasinoAlpha Ireland Has Launched; Company Expands Market List
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Casino Alpha Ireland is now open to the public, allowing Irish online gamblers to use their services. Their chargeless database contains online casino operators and subsequent offers tailored to Ireland.

Looking at the product in-depth

The basis of CasinoAlpha is a selection of online casinos that are licensed by the Irish Revenue Commissioners, which issue the Irish Betting License, or other regulatory bodies like the Malta Gaming Authority, the UK Gambling Commission, etc.

Their offer ranges and active options are compared to one another and analysed by the site’s permanent contributing authors.

As CasinoAlpha usually operates, painting a clear picture of gambling products is just a facet of the published content. Things go further on the site.

Educational resources

The main subjects tackled in these tabs relate to gambling addiction awareness, legal terms that are required, and game rules and strategies.

Texts that get to be published are a joint effort of the researchers, authors, and reviewers. They also undergo alterations when the theme is subject to change.

Blog section

Commonplace with their practices and trends, Casino Alpha Ireland has a blog section. It is aimed to bring gambling specialists’ perspectives on subjects that matter to Irish readers. Local trends and events are to be described there.

Additionally, global occurrences that affect Irish players to varying degrees will be brought to their attention in this section. The authors will lay the facts through the scope of local meaning and consequences.

CasinoAlpha Ireland pledges

As done before, Casino Alpha will add a layer of objectivity to the gambling industry with the goal of enabling better financial decisions for players.

That will happen through their analyses, texts, and consistent updating of the facts when needed. This is a fueling approach for all markets where CasinoAlpha has been active.

Head of content Adina Minculescu statements

“Through forming and expanding our team with members with various academic backgrounds, we aimed for data accuracy and critical thinking.”

Data is filtered through online and land-based casino experiences. The end result is a combination of day-to-day cases and analytical information meant to help towards better decisions.

“Our principles are set and we are working to improve our work as time passes and brings new developments in trends and player needs.”

Expecting developments

CasinoAlpha’s scope will continue to expand to other markets in the future, using the same techniques and principles.

They will continue to integrate significant legislative changes and gambler tendencies to cater to their users in a satisfying capacity.

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Top UK bingo sites 2022 and why

Read this article to find out why you should consider trying the best UK bingo sites in 2022

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Bingo websites are a fun, engaging, enjoyable way to play bingo and win big cash prizes. However, not all of them are the same. Moreover, choosing the top UK bingo sites in 2022 can be very difficult. That is where we come in, with our expert knowledge of online bingo sites and everything you need to know about them. Read this article to find out why you should consider trying the best UK bingo sites in 2022:

Foxy Bingo

Foxy Bingo is one of the oldest online bingo sites in the UK. Over a decade of experience, it is still going strong, with some of the best games and bonuses around.

The site offers players a choice of 90 balls and 75 ball bingo games, including some unusual variations on the classic game. There are also slots, video poker, and keno games for those who prefer something different.

Foxy Bingo has an excellent loyalty scheme that rewards players with points whenever they play any game at the site. These can be redeemed for cash prizes or casino bonuses. The site also has regular promotions where you can win instant cash prizes or free spins on its slots games.

Gala Bingo

Gala Bingo is the largest bingo operator in the UK. It has over 600 bingo halls across the country, giving you plenty of choices for finding a location near you. The site also offers slots, casinos, and instant win games.

You can play for real money on Gala Bingo or just for fun with no risk of losing any money. If you choose to play with real money, you have some great deposit bonuses available and regular promotions where you can win free tickets to go towards playing in the main room.

There are three different rooms on the site: 90 ball, 80 ball, and 75 ball bingo games that each offer different types of prizes and jackpots. Moreover, there are also several specialty rooms where you can win prizes such as a cruise, car, or a house. You’ll find rooms for all tastes at Gala Bingo, so there will be something for you here, whatever type of player you are.

BetFred Bingo

BetFred Bingo is an online bingo website that has been in around for years. The bingo site uses the Playtech software platform, which has been around for over 20 years and is one of the world’s most popular and reliable gaming platforms.

BetFred Bingo offers players a huge number of different bingo rooms, including 90 balls, 75 balls, 75 balls Super Jackpots, 90 ball Super Jackpots, and even 60 ball bingo games. There are slots games available at this site if you fancy a break from your favorite game.

The minimum deposit required at BetFred Bingo is just £10, while they offer a range of deposit bonuses alongside daily, weekly and monthly promotions. They also have an extensive VIP program where players can earn points by playing at the site and use these points to purchase real cash prizes.

Wink Bingo

Wink Bingo is one of the top UK bingo sites on the market, with several great features and promotions to keep you coming back for more.

The site has a massive selection of games, including 90 ball and 75 ball bingo, slots, and instant win games. There are also special games that run every day, such as progressive jackpots and guaranteed prize pools.

Wink Bingo is known for offering some of the best signups offers online today. You can get up to £100 in free cash on your first deposit at Wink Bingo!

Wink Bingo offers a wide variety of deposit methods, including credit/debit cards, Neteller, Skrill, and bank transfers. You can also withdraw your winnings via PayPal or bank transfer. The minimum withdrawal amount is just £10 at Wink Bingo.

Mecca Bingo

Mecca Bingo is a site that’s been around for a long time. It’s not the biggest site, but it is one of the longest-running sites in the UK.

The site has a very friendly, welcoming vibe, and the games are easy to play. The chatroom feels like a real community, with people chatting and helping out newbies.

There are some great promotions on Mecca Bingo, too, including many money-can’t-buy prizes. You can also get up to £100 every day if you have an account with them.

Final Takeaway

If you are playing online bingo, selecting a good site to play at is of paramount importance. Of course with so many sites out there. Therefore, we understand that it is not easy to choose one. Nor is it easy to get the top uk bingo sites by reading reviews or forums. Try these sites above for the best bingo experience.

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