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Nazara to acquire Middle Eastern game publisher Publishme


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Nazara Technologies Limited an India based, diversified gaming, gamified learning and sports media company today announced that it has signed a binding term sheet to acquire a majority stake in Arrakis Tanitim Organizasyon Pazarlama San. Tic. Ltd. Sti. (Publishme) the largest mobile game publishing agency in the Middle East and Turkey. Nazara will invest an approx. amount of Rs. 20 Cr for acquiring 69.82% stake by way of primary and secondary transaction through its subsidiary.

Publishme is a full-service games marketing and publishing agency which works extensively with gaming publishers in Turkey and the MENA region. Nazara’s offerings are already present in India and across emerging and developed global markets such as Africa and North America. With this acquisition, Nazara expands its international footprint in the freemium segment. Nazara will aim to build local execution capabilities cutting across key growth segments namely, freemium, gamified learning and esports.

Publishme CEO Özgür Özalp says, “We are delighted to join Nazara and lead the company’s foray in the MENA region. MENA is one of the fastest growing gaming markets, with an estimated market size of $4.8bn and has over 160mn gamers in the region (of which 100mn are mobile gamers). Our alliance with Nazara offers a unique blend of network, global reach and local capabilities to further the growth of the gaming industry in the region. With this, Publishme, will become a full-fledged publisher in the MENA region.”

Says Nazara Founder & Jt MD, Nitish Mittersain “MENA is a key geography for us and this acquisition will help us in establishing ourselves as a key player in the region. We are excited to have someone with deep regional knowledge and capabilities like Özgür and his team join the ‘Friends of Nazara’ network”

The ‘Friends of Nazara’ network comprises of established gaming companies in which Nazara holds majority stakes and works actively with existing founders and management teams to rapidly achieve scale. These companies include Nodwin Gaming and SportsKeeda in esports. Next Wave Multimedia, developer of World Cricket Championship (WCC), the largest mobile-based cricket simulation game and Paper Boat Apps, developers of the popular gamified learning app Kiddopia.

Gaming

Pocket Gamer Connects London Smashes Attendance Records

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Pocket Gamer Connects London Smashes Attendance Records
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The industry’s most popular mobile games industry event, Pocket Gamer Connects London officially revealed the attendance numbers for the biggest and most successful conference since launching in 2014. The highest-selling and well-turned-out B2B event took place on January 23rd and 24th in The Brewery, London which saw over 2,600 industry professionals looking to meet and network with the inspirational leaders in the mobile games and tech sphere space.

A total of 1,200 companies attended Pocket Gamer Connects over the course of the two days, with over 280 influential speakers showcasing their expertise to the masses. 68% of game makers made up the bulk of the attendees as the show hosted the meeting space for thousands of business professionals to network, grow and be known amongst the mobile games and technology community.

Pocket Gamer Connects has established an outstanding global reputation as the must-attend conference to meet the exciting global game makers, developers and publishers of tomorrow. Adding to the mix were some of the world’s top investment funds, angel investors, tools providers and platforms.The content also broke records with multiple panels and thought-provoking discussions on all relative subjects in AI, Web3, Blockchain, the Metaverse and more, matchmaking activities for game makers, as well as networking opportunities for those in the industry looking to scale their business and grow their companies.

A total of 65 countries were represented this year at Pocket Gamer Connects across 6 continents bringing together the best influential names in mobile games. This particular event saw 50% of UK attendees and 50% of international guests contributing to London’s booming economy.

Lousie Connoly from London & Partners said “The staggering number of UK and international attendees at this year’s Pocket Gamer Connects highlights London’s global reputation as a mobile games capital and hotspot. The event acts as one of the key cornerstones for London’s mobile gaming sector, providing incredible opportunities for industry professionals, investors and thought leaders to meet, network and push new boundaries in the gaming space”

Pocket Gamer Connects London 2023 saw new rising stars within the games and tech industry including MobileAction- an intuitive App Store Optimization and Mobile App Intelligence platform that announced the launch of its new CPP Product. The new product is the first and the only CPP Intelligence in the industry, offering several solutions to app marketers.

Launching at Pocket Gamer Connects London, Mobile Action has expressed its appreciation for the event and on exhibiting their new product there “Pocket Gamer is a huge event for the mobile gaming industry and CPP‘s a highly leveraged feature among gaming apps. This was the perfect opportunity for us to launch our new product in PGC, and to meet with high-quality prospective clients” said Alara Ozcam of MobileAction.

Hitting record numbers of attendees to date, Pocket Gamer Connects is successfully contributing to becoming one of the most highly praised and respected mobile games conferences for those within the games industry. Pocket Gamer Connects sets its standards high at the start of the year before a host of upcoming events set to take place internationally.

Chris James, CEO of Pocket Gamer says “What a fantastic way to start the year! Our most successful PGC event to date so far, and it’s only the beginning of what we have planned this year! We can’t wait to see more new faces from all areas of the games industry at our next event due to take place in Seattle in May.”

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Andrew Grimshaw named as Checkd Dev’s new Commercial Director

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Fast-growing iGaming business Checkd Group has appointed experienced iGaming professional Andrew Grimshaw as Commercial Director of its thriving Checkd Dev division.

Grimshaw joins Checkd from FSB Technology, the omni-channel tech stack and trading services provider where he held the role of Business Development Director. Having been installed in his new role, Grimshaw will lead the growth strategy for the UK-based tech developer.

With a previous four-year tenure at SIS, the leading multi-channel supplier of 24/7 live betting services, Grimshaw’s experience also includes the online growth and internationalisation of WAB (Watch & Bet) racing.

Checkd Dev’s recent successes include the delivery of a new Acca Assist betting tool for Sky Bet and the creation of an enhanced Sky Sports Fantasy Football (SSFF) platform for this season, which incorporated the 2022 World Cup. Checkd Dev has also enjoyed success in developing solutions for media partners, notably including the talkSPORT EDGE app.

Checkd Dev is targeting the growing North American market, where it has developed tech solutions for Checkd Group’s flagship FlashPicks brand, with the launch of a new sport betting app set for later this year.

In his new role, Grimshaw will oversee the continuing expansion of technology-based solutions to Checkd’s media and operator partners across both the UK and North America.

Adam Patton, Checkd Dev MD, said: “Our Checkd Dev division continues to go from strength to strength and given our ambitious plans on both sides of the Atlantic, this was the perfect moment to install a new Commercial Director to lead the way in forging new partnerships.

“Andrew is very well-known in the industry and possesses exactly the depth of knowledge that we were seeking for this position. His insight and expertise will be a massive boost in expending the delivery of our award-winning tech solutions.”

Andrew Grimshaw, Commercial Director at Checkd Dev, said: “Checkd Group as a whole has made great progress in recent years with a roster of clients that speaks for itself. Their approach to technology-based solutions is cutting-edge, ultra reliable and delivers rapid revenue growth opportunities for operators and I am delighted to become part of the team.

“With the launch of a brand new sports betting app in the United States on the horizon, this is a great time to have joined Checkd Dev and I look forward to showing partners old and new exactly what we have to offer.”

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Gaming

R. Franco Digital returns to ICE London 2023 to showcase innovative portfolio

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Franco Digital, R. Franco Group’s digital division,is making a return to ICE London 2023 next month, ready to show delegates its latest platform-based solution, remote gaming server and expanded games portfolio.

Spain’s leading provider will be exhibiting its offerings at Stand N7-210 at ExCeL London on February 7-9, where among the innovative and advanced solutions on display will be the standout IRIS 4.0 platform. The open, omni-channel operation system has been making industry waves for its complete, versatile and stable technological features. These allow operators to integrate player management, payment gateway administration, promotions, game configuration and responsible gaming tools.

Also being showcased by R. Franco Digital is the IRIS Power Vault. The data-monitoring application can be used for different regulated markets including Spain and Colombia. Adaptable to different legal frameworks, the product can be used in conjunction with IRIS 4.0 or independently.

Franco Digital’s varied slot catalogue will also be promoted at the event. Featuring award-winning titles comprising both classic and innovative releases, the range of games are a reference point in the industry for their great performance, rich content, mathematical modelling and player experience. Recent titles that will be on show includeVikings Rage,Treasure Keeper and Total Strike.

Rounding off the offering, R. Franco Digital will also be pushing its state of the art remote gaming server, Kolyseo. Based on microservices with an MGA licence, the aggregator can host any type of game and is scalable to an unlimited capacity.

Situated at Stand N7-210, R. Franco will be looking forward to welcoming delegates to discuss its range of comprehensive and innovative solutions.

The R. Franco International team, led by Javier Sacristán, International Business Director, said: “We are delighted to announce we will be back in attendance at this year’s ICE London event. It always provides us with a fantastic opportunity to display our products and technological developments, and we look forward to welcoming both old and new clients.

“ICE London is one of the most important events in the industry and allows us to not only showcase our own solutions but gain valuable industry insights to strengthen our own development and growth.”

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