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First Look Games launches Sentiment Analysis

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FLG adds High 5 Games to growing list of partners
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Innovative tool uses natural language processing and artificial intelligence to decipher the sentiment behind affiliate game reviews

First Look Games, the platform that directly connects game studios with online gambling affiliates, has launched a new Sentiment Analysis tool that will help developers better understand how their games are being received by affiliates.

The First Look Games (FLG) Sentiment Analysis tool uses natural language processing (NLP) and artificial intelligence (AI) to read and decipher the sentiment behind reviews written by all of the affiliates that have signed up to and utilised FLG.

Each affiliate review will then be given a Sentiment Score from 1 (clearly negative) through to 5 (clearly positive) with the average score for each game collated and then shared back to the studio. Developers will also receive an average score for all their games.

Sentiment Scores will also be factored in to the First Look Games Index, which ranks all of the games listed in the FLG Library. The Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play Demo Game sessions played.

The Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.

The addition of this new tool continues First Look Games’ approach to demonstrate the value and importance that its affiliate users have in the successful marketing of online casino games.

Tom GalanisManaging Director of First Look Games, said: “Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates.

“Our Accuracy Management Service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.

“Sentiment Analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players. Combined with the other tools and services we provide such as the Demo Game Server, Accuracy Management, First Look Premium and our Coverage Reporting, Sentiment Analysis is another piece of the technical innovation puzzle that makes our platform – and the affiliates we work with – the ultimate vehicle to market online casino games.”

Affiliate Industry

GiG adds Rainmaker to its list of partners for GiG Comply

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GiG adds Rainmaker to its list of partners for GiG Comply
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Gaming Innovation Group Inc. (GiG), has signed an agreement with Cyprus based affiliate program Rainmaker, for its automated marketing compliance tool, GiG Comply.

Comply has proven to be an attractive and trusted solution as the growing list of partners continues to testify to, as it can be tailored to cover market-specific legislation and advertising standards allowing operators to ensure that affiliates are aligned with their brand and responsible gaming requirements. The self-serve solution scans thousands of web pages for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions. GiG’s compliance technology will help to ensure that Rainmaker remains in control of their marketing campaigns, allowing them to keep a step ahead of any potential breaches.

Jonas Warrer, CMO and MD of GiG Media, said ‘’ We are excited to have added Rainmaker to our growing list of partners for GiG Comply and look forward to supporting them with their marketing compliance strategy. Our automated marketing and compliance technology will help Rainmaker to strengthen their affiliate marketing compliance, while ensuring that they remain in control of all their affiliate marketing, and comply with responsible gaming conditions.”

Nataliia at Rainmaker, said ‘Compliance is one of our top priorities when it comes to advertising our brands and we are conscious of the great effort we should dedicate to it. We are happy to have found in GiG Comply a strategic partner to assist us on this important part of the business as we trust that the experience and expertise they have acquired in the iGaming industry will be highly beneficial. We are looking forward to making the most of the tool and all the features available’.

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Affiliate Industry

N1 Partners shortlisted in two categories at AffPapa iGaming Awards 2022

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N1 Partners shortlisted in two categories at AffPapa iGaming Awards 2022
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N1 Partners, an affiliate program, shortlisted for the AffPapa iGaming Awards in two categories at once – Affiliate Management of The Year and Multi-brand Affiliate Program.

The AffPapa iGaming Awards is an online event dedicated to affiliates and operators who have proven themselves to be excellent partners and contribute to the development of the industry.

N1 Partners is the nominees in two categories – Affiliate Management of The Year and Multi-brand Affiliate Program. Each of these nominations confirms the basic principles of N1 Partners – reliability, transparency, and honesty in relations with partners and clients. These principles are the platform for building long-term relationships with partners and strengthening the company’s position in the market.   In the first quarter of 2022, more than 800 new partner accounts increased to the program, and affiliates’ payouts doubled.

The nomination of N1 Partners in the Multi-brand affiliate program of the year underlines the company’s desire for continuous development and growth among other members in the iGaming market. The product portfolio of N1 Partners Group includes such brands as N1 Casino, Slot Hunter, Joo Casino, and others.

Online voting for the best brand in each category will begin on May 23 on the award website. And on June 27, the AffPapa team will announce the winners.

 

About N1 Partners Group

N1 Partners Group is a company with expertise in the sphere of online entertainment. The team’s goal is to provide high-quality casino and betting products that meet the needs and expectations of players and partners alike. Today, N1 Partners Group unites N1 Casino, N1 Bet, Slot Hunter, Fight Club, Joo Casino, DasistCasino, and the N1 Partners affiliate program.

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Affiliate Industry

Compliable and Rightlander sign partnership agreement

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Compliable and Rightlander sign partnership agreement
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Synergy to fuel growth for licensing and compliance platforms

Licensing expert Compliable has partnered with Rightlander, a leading provider of marketing compliance software, in a deal that will see the two parties work together to offer their combined services to their respective customers.

The alliance will create synergy between the two companies that are focusing on supporting and navigating operators and affiliates through the complex regulatory landscape in the US as more states allow online gambling.

Rightlander represents the industry authority on compliance, offering solutions to automate affiliate compliance controls. It enables operators to screen affiliates for suitability, discover undisclosed content, monitor offers for compliance and accuracy, verify offer placement and landing pages, and engage highly ranked affiliates.

Compliable’s platform, in addition to helping apply for and manage licenses needed to operate in the US, makes it quick and easy for operators to track the licensing status of their CPA affiliates and vendors, across jurisdictions. Those vendors, affiliates, and suppliers can also leverage Compliable’s licensing platform to keep on top of their own licensing requirements.

Chris Oltyan, CEO of Compliable, said: “We are thrilled to enter into a partnership with Rightlander, which will prove to increase our scope and emphasise the importance of compliance and licensing in the industry.

“This referral agreement will serve to highlight the major benefits offered by the Compliable platform, which can offer CPA marketing affiliates and mid-tier vendors access to gaming license application generation.”

Brean Wilkinson, Operations Manager at Rightlander, said: “We are delighted to have Compliable in our corner at a time when the industry needs experts in compliance and licensing more than ever.

“The Rightlander platform has a strong history in affiliate compliance and this partnership will only serve to increase our visibility, allowing more operators to better screen affiliates for suitability.”

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