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Affiliate Industry

First Look Games launches Sentiment Analysis

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FLG adds High 5 Games to growing list of partners
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Innovative tool uses natural language processing and artificial intelligence to decipher the sentiment behind affiliate game reviews

First Look Games, the platform that directly connects game studios with online gambling affiliates, has launched a new Sentiment Analysis tool that will help developers better understand how their games are being received by affiliates.

The First Look Games (FLG) Sentiment Analysis tool uses natural language processing (NLP) and artificial intelligence (AI) to read and decipher the sentiment behind reviews written by all of the affiliates that have signed up to and utilised FLG.

Each affiliate review will then be given a Sentiment Score from 1 (clearly negative) through to 5 (clearly positive) with the average score for each game collated and then shared back to the studio. Developers will also receive an average score for all their games.

Sentiment Scores will also be factored in to the First Look Games Index, which ranks all of the games listed in the FLG Library. The Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play Demo Game sessions played.

The Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.

The addition of this new tool continues First Look Games’ approach to demonstrate the value and importance that its affiliate users have in the successful marketing of online casino games.

Tom GalanisManaging Director of First Look Games, said: “Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates.

“Our Accuracy Management Service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.

“Sentiment Analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players. Combined with the other tools and services we provide such as the Demo Game Server, Accuracy Management, First Look Premium and our Coverage Reporting, Sentiment Analysis is another piece of the technical innovation puzzle that makes our platform – and the affiliates we work with – the ultimate vehicle to market online casino games.”

Affiliate Industry

GiG Comply extends partnership agreement with Betsson Group

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GiG Comply extends partnership agreement with Betsson Group
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Gaming Innovation Group Inc. (GiG), has extended its agreement with Swedish online betting company, Betsson Group, for its automated marketing compliance tool, GiG Comply.

GiG’s automated marketing compliance solution enables operators like Betsson to scan web pages for content including links and iGaming code red words. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

It is a flexible tool, which allows operators to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that operators remain compliant in multiple jurisdictions.

GiG Comply will continue to help Betsson to remain proactive and in control of its marketing compliance by ensuring affiliates are fully aligned with their brand and responsible gaming requirements.

Jonas Warrer, CMO at GiG, said:“ it’s always a proud moment when one of our partners decide to continue to place trust in GiG Comply year after year. Extending our partnership shows that GiG’s marketing compliance tool reflects Betsson Group’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance ”

Sebastian Jarosch, Head of Affiliates at Betsson Group, said: “Compliance is a very important element of our business strategy at Betsson Group Affiliates and we are delighted that with GiG Comply we have found a strong tool that supports our teams with maintaining full compliance within the regulated markets we operate in.”

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Affiliate Industry

How 1xBet Partners makes life easier for affiliates

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How 1xBet Partners makes life easier for affiliates
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Participation in an affiliate program involves certain obligations for both parties; affiliates must successfully promote the brand in order to earn money, while the affiliate program itself is expected to provide timely payments and consultations on issues. But how does 1xBet Partners make sure that affiliates are happy and that the brand is promoted correctly?

1xBet Partners has refined its relationship with its affiliate partners to ensure that each has the content, branding, and communication tools needed to promote the 1xBet brand correctly.

Since its inception, the affiliate program has taken several constructive steps that have ultimately led to its success, with the program currently boasting more than 30,000 partners across the globe. With so many partners, it’s key that 1xBet Partners has enough content on hand and that it can be distributed effectively.

“No one knows more about 1xBet than the representatives of the brand. That’s why 1xBet has a high-quality content team that prepares texts for affiliates,” said the 1xBet Partners team. “Promotional announcements, texts on current events, betting tips. Each partner can get ready-made material to publish right away.”

To do this, 1xBet partners can write to their manager and request the text that they would like to see on their website. They can also do this to get graphics, which are equally important and must be high quality and consistent, which is why brand books have been created, according to which all visual materials are made.

“1xBet is very conscientious about this issue,” continued the team. “The brand’s design team prepares materials in accordance with strict guidelines. As a result, affiliates can easily get a banner to suit any taste for any current event, at whatever resolution they want. To do this, they just go to the affiliate account in the section with promotional materials or contact the manager.”

Indeed, there are several ways that affiliates can communicate with 1xBet Partners, and vice versa. The team at 1xBet Partners team is constantly working to ensure that there are as many communication channels with affiliates as possible. For most affiliates, the three main ways this can be done is through a partner account, a personal manager or a Telegram channel.

“1xBet Partners understands that the owners of websites, YouTube channels and Instagram accounts have many worries about their own development. That is why we make interaction as easy as possible,” concluded the team. “Saving time and the ability to monetise traffic has already attracted more than 30 thousand partners. Join, and you can experience all the benefits of 1xBet Partners.”

 

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Affiliate Industry

GiG extends partnership with DT9 Media LTD for its marketing compliance tool, GiG Comply

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GiG extends partnership with DT9 Media LTD for its marketing compliance tool, GiG Comply
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Gaming Innovation Group Inc. (GiG), has extended its agreement with Malta-based gaming company DT9 Media LTD for the provision of its automated marketing compliance tool, GiG Comply.

GiG’s self-serve compliance solution enables operators to scan web pages for content including links and iGaming code red words. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

GiG Comply will allow DT9 Media LTD to set up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. This will allow DT9 Media LTD to ensure that partners are aligned with their vision and mission, further ensuring they remain compliant and safeguard their partner’s licenses.

Jonas Warrer, Managing Director of GiG Media, said “ We are happy to extend our partnership with DT9 Media LTD and look forward to continuing to supporting them in their efforts to enhance their affiliate marketing compliance. The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the iGaming industry.  

Andrea Centore, Managing and Finance Director of DT9 Media Ltd, said “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance. GiG Comply has proven to be the perfect solution to monitor the traffic sources of our affiliation network and we are thrilled to extend our partnership with GiG Media.” 

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