Connect with us
SOFTSWISS

Affiliate Industry

First Look Games launches Sentiment Analysis

Published

on

Popiplay takes First Look Games White Label Client Area
Reading Time: 2 minutes

 

Innovative tool uses natural language processing and artificial intelligence to decipher the sentiment behind affiliate game reviews

First Look Games, the platform that directly connects game studios with online gambling affiliates, has launched a new Sentiment Analysis tool that will help developers better understand how their games are being received by affiliates.

The First Look Games (FLG) Sentiment Analysis tool uses natural language processing (NLP) and artificial intelligence (AI) to read and decipher the sentiment behind reviews written by all of the affiliates that have signed up to and utilised FLG.

Each affiliate review will then be given a Sentiment Score from 1 (clearly negative) through to 5 (clearly positive) with the average score for each game collated and then shared back to the studio. Developers will also receive an average score for all their games.

Sentiment Scores will also be factored in to the First Look Games Index, which ranks all of the games listed in the FLG Library. The Index is currently based on the number of game reviews made by affiliates, player audience reach and the number of free-to-play Demo Game sessions played.

The Sentiment Analysis tool has been built as an extension to First Look Games’ Accuracy Management Service, which identifies key game information that affiliates review inaccurately and then automatically communicates the appropriate correction on behalf of the studio.

The addition of this new tool continues First Look Games’ approach to demonstrate the value and importance that its affiliate users have in the successful marketing of online casino games.

Tom GalanisManaging Director of First Look Games, said: “Ever since we launched our platform, our game studio partners have been seeking ways in which to improve the quality of the review their games get from affiliates.

“Our Accuracy Management Service has delivered that objectively, assisting affiliates in accessing and where necessary, correcting key information. Through the integration of natural language processing, we are now using artificial intelligence to read and decipher the sentiment behind the reviews affiliates make of our studio partners’ games.

“Sentiment Analysis is a great addition to our suite of tools that allow our studio partners to have a clear understanding of how their games are being received by affiliates and players. Combined with the other tools and services we provide such as the Demo Game Server, Accuracy Management, First Look Premium and our Coverage Reporting, Sentiment Analysis is another piece of the technical innovation puzzle that makes our platform – and the affiliates we work with – the ultimate vehicle to market online casino games.”

Affiliate Industry

Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity

Published

on

Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
Reading Time: 3 minutes

 

In a highly competitive “bonus blitzing” affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.

At Slots Temple, we believe the “stack ‘em high, watch ‘em fly” approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.

We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.

When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.

To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.

Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do – exclusively so outside the UK.

Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. It’s about fostering a player base that trusts us and feels comfortable playing with us.

Yes, we’re blurring the lines between affiliate and operator, but our players know we’re not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and it’s important that we maintain that balance. If they thought we were simply out to rinse them, we’d lose their trust, and they wouldn’t come back.

Instead, it’s about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.

And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.

Of course, within the framework of real-money tournaments, it’s important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.

Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.

Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to users’ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product

Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.

Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.

 

Author: Fraser Linkleter, CEO at Slots Temple

Continue Reading

Affiliate Industry

UK Aggragator Casinosites.co.uk Relaunches

Published

on

Reading Time: 2 minutes

 

Casinosites.co.uk, the UK’s leading casino site aggregation platform, announced its relaunch under Leon Hughes, an experienced gambling affiliate and operator owner. With a credible network of products covering global GEOS, Hughes has ambitious plans to rejuvenate and elevate the platform, offering an unparalleled user experience to UK casino enthusiasts.

Leon Hughes and his team have been hard at work, consulting extensively with industry experts and players to conduct multiple focus groups. This has been with the aim of delivering exactly what UK casino players want.

“The consensus from our consultations was clear: players desire a clean, easy-to-navigate website where online casino options are readily accessible. This is precisely what we have delivered,” said Hughes.

Casinosites.co.uk is not just a reimagined platform; it is been transformed into a comprehensive hub for casino fans. The site shines a spotlight on the best casinos, provides an inventory of new casinos and features expert ratings, new bonuses, free spins and more. The relaunch promises to enhance the user experience by forming relationships with casinos across the industry, from trusted brands to crypto casinos and those specialising in certain game types.

“We have seen that tastes are changing in gambling. From the rise in crypto casinos to live game shows, no two players log onto a casino site with the same ambition. This is why we’ve established partnerships with casinos in every corner of the industry. Our aim is to provide our users with the most reliable and diverse range of options available, ensuring there’s something for every type of player,” said Hughes.

In this new chapter, Casinosites.co.uk will continue to offer its signature in-depth casino analysis, providing accurate and insightful evaluations to help players make informed decisions. The platform is designed to be intuitive, making it easier than ever for users to find their preferred online casinos and take advantage of the latest offers and promotions.

“We are incredibly proud of the work we’ve done to bring Casinosites.co.uk back to life. Our team has worked tirelessly to create a platform that not only meets but exceeds the expectations of UK casino players. This relaunch marks the beginning of a new era for Casinosites.co.uk, and we are excited for what the future holds,” said Hughes.

Continue Reading

Affiliate Industry

Blexr Promotes Sophie Hodgson to Chief Operations Officer

Published

on

Reading Time: < 1 minute

 

Blexr has confirmed the promotion of Sophie Hodgson to Chief Operating Officer (COO) of the igaming affiliate media publishing group.

Hodgson takes on the role of COO, having previously served as Blexr Vice President of People and Talent since 2022.

Her background includes working in both start-ups and multinational corporations. She has also served as the CEO and Founder of Storm Collaborative and as COO of BAE Systems Air. As COO, Hodgson will continue to oversee the People and Talent sector while also assisting the executive team with daily operations and strategic initiatives.

Hodgson said: “I am incredibly excited to take on this new challenge and continue to build on the solid foundations we’ve established at Blexr. My goal is to create a positive, high-performing environment that attracts and retains top talent, fosters employee engagement, and promotes a culture of diversity and inclusion that aligns with Blexr’s overarching strategy.”

Paudie O’Reilly, co-founder of Blexr, said: “Sophie’s strategic vision and commitment to creating a positive, high-performance culture have been invaluable to Blexr. Under her leadership, I am confident that our teams will be inspired and energized to achieve even greater success while growing and developing their careers.”

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Advertisement
Stake.com
Advertisement
xbit4.com

Trending (Top 7)

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.