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Admix, Gamestream, Gamebake and PlayLa.bZ Appoint Raptor PR as Agency of Record
Raptor PR, the virtual-first digital PR agency for video games, media and tech brands, today emerges from soft launch into full communications agency mode having secured four retained accounts since January 2021. The quartet includes Admix, a $12M funded in-game advertising platform that is leading the ‘In-Play’ movement, Gamestream, the leading B2B whitelabeled cloud gaming solution, GameBake, the pioneering video games distribution solution, and PlayLa.bZ, the award-winning multi-dimensional motion arts research institute at Ravensbourne University London.
Founded in May 2019 by twenty-year tech PR veteran Rana Rahman, Raptor PR has transitioned from single freelancer status to a fully formed PR agency, offering a laser-focussed set of services designed to help emerging tech, games and media companies cut through the noise. Coinciding with the launch, its new website and gamified branding goes live today. Today Raptor PR is also proud to announce it is now a member of UKIE, the trade association for the UK’s games and interactive entertainment industry.
For its new clients, Raptor PR will be developing their entire global communications architecture, designed to scale-up their reach to meet new, untapped audiences. This includes global corporate messaging, earned and paid media strategy, social media strategy and community management, audio and podcasting, analyst and influencer relations, data analytics, market research, events, branding, web build, content marketing, and advanced copywriting services, powered by a team of veteran freelance journalists and communications professionals.
Rana Rahman, Founder and CEO of Raptor PR, commented:
“With COVID-19 bringing my long freelance consulting career to a halt last year, I had the opportunity to develop a virtual-first model for Raptor PR. There’s a new breed of tech entrepreneur which desires a hyper-agile agency model to mould around their evolving business needs. One which can truly adapt to suit an ever-changing environment. Our virtual model enables us to deliver best-in-class local services with global reach, unshackled by location, time-zone and resource. The goal for Raptor PR is to perfect a diverse, data-driven, virtual agency model that’s capable of adapting to rapidly changing client needs and variable economic conditions”.
Sam Huber, CEO and Co-Founder of Admix, says of Raptor PR:
“As a company with large ambition in the gaming space, it was very important for us to find a PR partner who understands our mission, and is equally as passionate about our industry. Rana and his team have a combination of experience and out-of-the-box thinking necessary to break through the noise and deliver real results.”
Mike Hudson, CEO & co-founder of GameBake, added:
“Gaming is the passion that drives GameBake, and finding a PR partner that has that same passion and drive to not just understand our mission, but to become a true part of the team has really helped unlock the creativity of the whole team to drive our PR machine.”
James Edward Marks, PlayLabZ Co-Founder, SEEDS Mentor, Artivist, Emerging Film Technologies Guest Lecturer, added:
“Raptor’s playful passion to mix shareable stories with byte & its knack for blurring boundaries within the arts, culture & emerging tech for social good third-space, feels like a natural synchronicity with our own. As PlayLa.bZ & GenieMo now look to expand minds and massage the mainstream with our Multi-dimensional Motion Arts innovations at Ravensbourne University London, and explore the rapidly evolving shape of DIY spatial social-cast communication & experiences to come.”
The core team is led by Founder and CEO Rana Rahman, and PR Account Director and audio specialist Rosie Lumley. Content is driven by Simon Judges and Thomas Huxter, AR by Angela May, HR by Utterclub founder Lorraine Barker. Industry partners include Mobidictum, the leading mobile gaming news platform in Turkey, broadcast PR specialist Hound Global, and US-based Briz Media Group. Over the past two decades, Rana has consulted for an eclectic mix of award-winning global PR agencies like JIN (UK, FR and DE), WITH PR, April Six, Borkowski.DO, Bubble Agency, Shine Communications, MSL UK, H+K, 3 Monkeys, Braben, Propeller Group PR. Rana’s previous brand experience includes the likes of PlayStation, Rovio, Philips, Microsoft, IONITY, SafeToNet, Fujifilm, AppLovin, Tappx, EMAP, Buena Vista International, MediaCom and Carat.
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Global Dollar Network Launches USDG Stablecoin Which Could Revolutionise iGaming Transactions
In a significant advancement for the iGaming industry, the recent launch of the Global Dollar Network introduces USDG (Global Dollar), a stablecoin set to transform online gaming transactions. Already fronted by bigshot financial technology and cryptocurrency firms—including Robinhood, Kraken, and Galaxy Digital—this new option will provide a stable digital asset backed by traditional currencies.
Stablecoins are cryptocurrencies that have been designed to maintain a fixed value by pegging them to more conventional currencies, such as the US dollar. In that respect, they respond better to issues of high volatility usually associated with cryptocurrencies—appealing to those industries requiring consistency of transaction value, an attribute that is invaluable in iGaming for online crypto casino platforms.
These casinos have become some of the most widely used platforms now where cryptocurrencies are accepted as a payment method. They offer great perks like generous bonuses, faster withdrawals, and a more private and seamless experience for players. However, crypto volatility can make it tricky as winnings can soar or drop based on how a particular crypto token is performing. Stablecoins make a great alternative to mitigate this issue.
The Global Dollar Network’s USDG has been issued from Singapore by the crypto platform Paxos, aligning with the Monetary Authority of Singapore’s regulatory framework. The governance of USDG will be handled by a board that includes representatives from its network partners, such as Anchorage. USDG will face the uphill challenge of seeking entry into a market dominated by Tether and other prominent stablecoins, which hold nearly 90% combined of the total market capitalization, according to a CoinGecko report.
With USDG integrated into an iGaming platform, several tangible benefits are predicted to arise. First of all, it improves a lot in terms of transaction speed and efficiency. Traditional methods of banking delay the depositing and withdrawing of money, thus frustrating players who wish to participate in gaming activities. Stablecoins provide virtually instant transactions, allowing players to deposit their money and begin playing instead of waiting around for hours.
Furthermore, your winnings won’t fluctuate as much since they are relatively stable thanks to the coin being tied to the US dollar. Stablecoin transactions typically cut out most of the middlemen, hence reducing fees on deposits and withdrawals, making it cost-effective both for players and operators. This will enable players to have more funds for gaming while operators will be offering better services without necessarily affecting profitability.
However, acceptance of this class of cryptocurrency may vary among gaming platforms; whereas some online gaming platforms might fully accept them as a mode of payment, others might merely be considering it or be partially done with the integration process. Gamers wishing to try stablecoin should validate the different accepted payment means on their preferred platform.
Paxos CEO Charles Cascarilla asserted that they are willing to offer incentives to ensure a speedy adoption of the new stablecoin across all industries. Per Reuters, he iterated that The Global Dollar Network is committed to redistributing nearly all rewards to its participants. Its purpose is to encourage the widespread use of global stablecoins and to speed up the adoption of the technology behind it.
The involvement of reputable financial institutions further solidifies the credibility of USDG. For the purpose of the project, DBS Bank has been chosen as the main banking partner, taking care of cash management and custody services for the reserves behind USDG. The partnership with a major South East Asia bank ensures that the stablecoin will be backed by secure and reliable financial assets, further building trust among its users and stakeholders.
Paxos co-founded USDG’s governing body with some of the biggest crypto giants: Anchorage Digital, Bullish, and Nuvei. As such, the new stablecoin has quite a big advantage over many competitors regarding regulatory compliance.
As such, the integration of stablecoins like USDG into the continuously developing iGaming industry is one of the main avenues through which payment systems are getting modernized and user experiences improved.
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SUPERSCALE RAISES $1.2 MILLION FOR GAME BUSINESS ANALYTICS ‘SUPERPLATFORM’
SuperScale, the game business analytics company, announces it has secured an investment round of $1.2 million to support the launch and rapid expansion of SuperPlatform, the ultimate game business analytics platform.
SuperPlatform solves a critical industry challenge: aligning changes in game business strategy from top to bottom with consistent and trustable data that is always up-to-date. The platform provides executives with a single source of reliable, standardized business insights from across the organization in order to execute data-backed strategies with coherence and confidence. After a soft launch in August 2024, 60 studios are already using SuperPlatform to understand their entire business in one integrated platform.
The fresh funding round was led by existing investors including Across Private Investments, LevelUp Ventures, Zero One Hundred, and Venture to Future Fund, along with new investor Strecko Investments. Following the successful soft launch and strong market adoption of SuperPlatform, SuperScale has already become cashflow positive and is extending the current funding round by a further $2.15 million by the end of 2024, positioning the company for sustained success.
The no-SDK SuperPlatform integration ensures consistency of business data from over 40 sources across marketing, product, and finance, providing an all-in-one, AI-powered view of games business performance. It brings games studios and publishers all the flexibility and data ownership of an internal solution at a fraction of the cost of today’s fragmented tools. SuperPlatform includes advanced features such as predictive modeling, automated data health monitoring, and hundreds of standardized use cases—all tailored to the unique needs of individual decision makers inside game organizations of all sizes.
A standout feature of SuperPlatform is its ‘Command Center’ which enables gaming executives and investors to model shifts in strategy, and execute them across their organizations. Whether a CEO of an indie studio focused on maximizing short-term cash flow or a Portfolio GM aiming to boost first-year profits in a larger gaming organization, SuperPlatform provides decision-makers with the accurate success criteria needed to align their teams with the organization’s goals.
Ivan Trančík, Founder and CEO of SuperScale, commented:
“Apple’s privacy changes and the post-pandemic slump rocked the games industry. CEOs, CFOs and investors have been kept up at night, scrambling to implement radically different business strategies across their organizations. By consolidating essential tools and analytics into one platform, we give studios of all sizes the peace of mind to trust their business data again, while reducing the need for multiple platform tools or costly internal solutions.”
He added:
“SuperPlatform is our flagship SaaS offering and is the culmination of eight years of internal development, encompassing all the tools and models developed by SuperScale. It has already delivered record profits to our partners as part of our existing complementary solutions and, by offering it as a unified platform, we can empower a much broader range of studios to achieve unprecedented results.”
Michal Csonga, partner at Zero One Hundred, said:
“SuperScale has executed a stellar corporate and product transformation during the most turbulent period in the history of the gaming industry. They have consolidated years of expertise into one software platform. SuperPlatform saves game studios and developers significant time and costs and increases profits drastically. We are thrilled to support this success story that is reshaping this global industry.”
Founded in 2015, SuperScale has long been known for offering a suite of solutions to game developers and publishers, powered by the proprietary analytics technology that now underpins SuperPlatform. By making it available to all on a subscription basis, SuperScale completes its transition from a service-based to a SaaS (software-as-a-service) model. To find out how SuperPlatform can unlock your game’s true potential, simply copy the link of your game in the Google Play or App Store into the platform’s Revenue Uplift calculator.
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