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Violife launches first ever vegan BBQ game

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  • Violife’s new vegan BBQ online game gives users the chance to win prizes

  • A real game-changer, the launch celebrates the brand’s new Vegan BBQ pack for Summer

Violife, the UK’s leading alternative to cheese and dairy products brand, has announced the launch of its brand new online Vegan BBQ Game. The first Vegan BBQ Game of its kind, and the first for the brand, this game is a fun and interactive way to explore the Violife products and recipes.

Just in time for Summer, Violife’s online Vegan BBQ Game features three modes of game play and also offers players the chance to win real life prizes! Launched in support of the brand’s first ever vegan BBQ Pack, which features three delicious Violife varieties; the new and exclusive Violife BBQ Slices, Violife Greek White and Violife Mediterranean Style Block – all of which can be enjoyed by everyone, no matter their dietary requirements.

Easily accessible from the Violife website, inside the game players must move the chef avatar around the kitchen to recreate three summer ready Vegan BBQ recipes – the classic Greek White Tabbouleh Salad, the mouth-watering Grill Me! Burger and delicious Grilled Pineapple dessert. Players who successfully complete the three recipes and serve them up to their waiting friends within the time limit set will be eligible to win Violife goodie bags [1].  Players also have the option to explore the entire Violife product range from inside the game.

Violife’s new Vegan BBQ Pack is available for shoppers to pick up at Sainsbury’s stores nationwide and costs £6, giving shoppers a saving in comparison to purchasing all three products separately.

The launch of the game and Vegan BBQ Pack coincides with the launch of Violife’s new summer advertising campaign, launched earlier this month. The advert tells the story of friends and family gathered together to enjoy a summer barbecue. It follows various guests around the event, challenging the idea that barbecues can’t be vegan by showcasing all the mouth-watering food that’s on offer and that everyone can enjoy.

The campaign is the debut of Violife’s new updated strapline, ‘Just the way you like it, and vegan.’, which sees the brand replace ‘but vegan’ with ‘and’ to reflect the rising popularity of vegan food and reinforce Violife’s inclusive and supportive ethos to all dietary requirements.

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eSports

Esoccer surges across Kambi network on Abios product upgrade

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Kambi, the world’s trusted sports betting partner, has elevated its esports offering with the integration of Abios’ esoccer odds product into the Kambi sportsbook platform.

Utilising real-time data from leading rights holders and automated modelling overseen by an experienced trading team, Abios now powers esoccer betting for the Kambi network, with plans in place to expand Kambi partners’ access to Abios’ offering on events including ebasketball, Counter-Strike and League of Legends throughout 2024.

Covering more than 6,000 matches a month and rising, Abios’ esoccer product is delivered to partners via the same trading gateway as Tzeract’s AI-driven pricing and Inspired’s suite of virtual sports products, and is therefore also available as a modular service to operators outside the Kambi network.

Enabling a larger number of events to be offered and greatly enhancing the quality and depth of the offering, Abios’ product has already delivered strong revenue growth since launch with esoccer consistently among the top leagues by number of bets on the Kambi network.

Simon Noy, SVP of Trading at Kambi, said: “The integration of Abios’ esoccer odds product into the Kambi sportsbook platform marks an exciting advancement for our esports offering. Abios’ expertise in real-time data and automated modelling ensures that our network receives top-tier esoccer trading. As we continue the roll-out to ebasketball and titles such as Counter-Strike and League of Legends, we are confident that this will not only enhance the quality of our offerings but also drive further growth in the rapidly expanding esports betting market.”

Oskar Bonnevier Fröberg, CEO and Founder of Abios, said: “With our roots in esports data, we’re very happy to be able to provide the models and trading capabilities to power dozens of sportsbooks across the globe with a reliable and accurate esoccer odds feed. As Abios’ trading capabilities grow, we can increase uptime and bet offer availability to esports while offering innovative solutions such as same-game bet builders and player props, catering to the fast and expansive consumer habits of the digital generation.”

A Kambi Group company, Abios is the leading esports services provider to the betting and gaming industry, with over a decade of experience in providing operators with best-in-class data, odds and streaming capabilities.

For Kambi media enquiries, please contact:

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Evoplay dives into the depths in latest release Ocean Catch

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Award-winning game development studio Evoplay has launched its new slot Ocean Catch, utilising a popular fishing theme that showcases unique Fish&Collect and Tackle box features, filled with rewards.

This 5×4 aquatic adventure is stacked with action-packed mechanics, including the Fish&Collect feature which occurs when an instant reward fish symbol falls on the reels with a Wild.

The Dynamite Feature can be triggered on any spin at any point of the game, when at least one Wild appears. Here, up to six regular symbols are replaced by Fish symbols, triggering the Fish&Collect Feature and providing massive win potential.

Three or more Bonus symbols allow players to pick from one of three Free Spins rounds with varying levels of volatility. Every Wild that lands during the Free Spins bolsters the progress bar, with four Wilds collected providing extra spins and increasing Wild multiplier.

The Gold Fish symbol can also appear during Free Spins, awarding up to 100x a player’s bet while a Tackle Box can land on the fifth reel, unlocking a multiplier up to x20 or up to eight extra spins.

Ocean Catch demonstrates Evoplay’s versatility in developing high-quality slots exhibiting a variety of themes, with this newest release expected to be a popular hit within the company’s immersive portfolio.

Ivan Kravchuk, CEO at Evoplay, said: “Ocean Catch invites players to enjoy a memorable fishing trip, reeling in multiple ways to win and empowering users to select from three different bonus games to suit their preferred gaming style.

“Packing a player-favourite theme with engrossing features, this distinctive slot will undoubtedly shine for us as the year progresses and we are delighted to launch this title across multiple markets.”

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Central Europe

PRAGMATIC PLAY TAKES SLOTS LIVE WITH TIPSPORT IN CZECH REPUBLIC AND SLOVAKIA

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PRAGMATIC PLAY TAKES SLOTS LIVE WITH TIPSPORT IN CZECH REPUBLIC AND SLOVAKIA
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The provider rolls out Slots catalogue in Czech Republic and Slovakia

Pragmatic Play, a leading content supplier to the iGaming industry, has taken its Slots content live with Tipsport, a leading operator in Slovakia and the Czech Republic.

The provider’s growing collection of award-winning Slots, which includes iconic titles such as Gates of Olympus and Sweet Bonanza, in addition to recent hits such as Loki’s Riches, is now available to Tipsport players.

Pragmatic Play’s wider portfolio of RNG games, including its two popular Crash titles, Spaceman and Big Bass Crash, is also live with Tipsport, giving their players the chance to enjoy a variety of premium gaming experiences.

Founded in 1991, Tipsport has become the largest betting company in the Czech Republic. With a prominent land-based presence alongside its online casino and sports betting products, it is now one of the leading operators in Eastern and Central Europe.

The partnership with Tipsport widens the reach of Pragmatic Play’s product offering in key regulated markets.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to partner with Tipsport, a popular and respected operator in Slovakia and the Czech Republic, bringing Pragmatic Play’s Slots and RNG content to even more players in these markets.”

Jiří Švarc, Casino Director at Tipsport, added: “As a market leader in the Czech Republic and Slovakia, we’re excited to welcome Pragmatic Play to our platform and begin to offer our players a more diverse and unparalleled number of immersive Slots.

“Pragmatic Play is easily one of the most well-known providers in the industry, so we’re glad to finally be welcoming them to Tipsport. We believe this will be an extremely successful partnership, and we look forward to seeing the results.”

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