Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with Serbian sports betting and casino platform AdmiralBet.

As one of Serbia’s star operators, AdmiralBet is admired for its dynamic platform, and has gained huge popularity in the region due to the breadth of its online sports betting and casino offering.

Through the agreement, Symplify will help the operator enhance its ability to engage with its core audience with a particular focus on email, SMS, dynamic web, web and browser push.

Symplify’s Campaign and Journey builder modules are included in the agreement and will be used to create highly personalised and AI-optimised experiences. This expertise in optimising marketing strategies will directly help nurture customer satisfaction and higher lifetime value.

Symplify’s CEO Robert Kimber said: “AdmiralBet is renowned for its extensive and intuitive iGaming platform which has helped the operator firmly establish itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will help AdmiralBet to enhance business growth by fostering deeper player engagement.”

AdmiralBet Head of Online Operations Milan Djurmez, commented: “Symplify has mastered the art of CRM and its complete solution will help drive our expansive growth vision. We expect to immediately reap the benefits of being able to better engage with our community by showcasing the strength of our product.”

Today, Quickbit announces a partnership with Paysecure, a London-based technology company specializing in payment services. The partnership grants Quickbit access to Paysecure’s advanced and secure payment platform, along with their network of merchants.

Paysecure is a forward-thinking technology company in payment services. With a relentless commitment to innovation, Paysecure is reshaping the landscape of digital transactions, ensuring that businesses and consumers can engage in secure and seamless financial interactions. By seamlessly blending cutting-edge technology with a deep understanding of the end customer, Paysecure empowers businesses to forge more robust and secure relationships.

Through the partnership with Paysecure, Quickbit obtains a strategic partner that offers a secure and innovative platform for analyzing payment routes with the aim to drive traffic through their network of merchants. The partnership with Paysecure aims to raise transaction volumes and revenues to a level that can further fuel Quickbit’s expansion and investment in Quickbit Pay and Quickbit App. A part of this involves significantly growing Quickbit Pay with merchants, simultaneously as users are being funnelled into Quickbit App. The main scope of the partnership will initially be focused on Europe, but the scope will in the longer term be expanded to a global scale.

Behind Paysecure are founder and CEO Amit Hooja, a visionary leader with a wealth of experience and a track record of success, who brings a dynamic and innovative approach to the payments sector, and Viktoria Degtiarova, co-founder, and Chief Business and Development Officer who focuses on harnessing the power of technology and data to create personalized and memorable customer payment experiences.

“We are excited to announce our partnership with Quickbit, and we are fully committed to making this relationship work. Our motto is to make client problems our problems and solve it through technical innovation”, says Amit Hooja, CEO Paysecure.

“We are very happy to have reached a partnership with Paysecure, who have enormous expertise in payments technology. With this collaboration, we hope to regain enough volume to be able to continue making substantial investments in growth for our in-house products Quickbit Pay and Quickbit App. This collaboration constitutes an important milestone in Quickbit’s continued journey,” says Daniel Sonesson, CEO Quickbit.

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