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BetGames rebrand heralds new era of live gaming

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BetGames (formerly BetGames.TV), the award-winning live dealer betting games supplier, has unveiled a rebrand of its visual identity and communications with its WOW campaign, in a bold statement of intent.

The company has ambitious plans for further developing “a tier-one personal experience” for players. This approach has already led to BetGames becoming one of the world’s leading developers of live dealer betting products, and now also forms the backbone for plans to take its games to greater heights in entertainment.Beginning with the WOW campaign, the rebrand is an indication of how BetGames will further scale its offering, taking players and partners on a journey that firmly places entertainment first, through new and unique first-to-market games.

A key part of the rebrand is the re-launch of the BetGames website (https://www.betgames.tv), which further reinforces the company’s focus on solutions that offer unrivalled opportunities for operator and retail growth.Having developed its Malta Hub to spearhead global operations alongside the company’s Vilnius HQ, the vision of BetGames CEO Andreas Köberl is to establish the company as a “true bridge between sports betting and live casino for tier-one operators worldwide.”

He continued: “We embrace complexity but master simplicity – and part of our ‘WOW’ factor is how we offer an incredible, personable gaming experience that is made simple and fun. That alone is transformative in our industry.

There is simply no other company that can offer the games we do, and to such a wide range of markets for players. With our refreshed look, new marketing and sales assets and beautifully designed upcoming campaigns, we offer our partners something beyond comparison. 

“The new logo, typography, communications and brand approach do more than offer broad appeal – it’s a strategy designed to impact at every turn. BetGames becomes a brand that delivers front-of-mind awareness with each promotion.”

Following a record-breaking 2020 for the studio, Aiste Garneviciene, COO at BetGames, added that the company is raring to go. “We’re coming up to our 10th anniversary, and it’s an incredibly proud moment for us. 

“Looking back at what we’ve achieved, we see that through hard work and great partnerships, we became the world’s leading developer of live broadcast fixed-odds and outcome-based games. 

“But as we planned the next 10 years of our journey, we realised that – with so many amazing new games in the pipeline – the time to refresh and best represent how we see ourselves was upon us. 

“In short, we needed our company, our look and our communications to match our direction. This starts with our rebranding and our WOW campaign.”

BetGames is the industry’s most widely regulated live dealer betting games supplier, holding licences in multiplejurisdictions including the UK, as well as being compliant with the local regulatory requirements of Malta, Italy, Lithuania, Estonia, Bulgaria and various relevant South African gambling authorities.

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Wazdan amplifies Swiss presence with GAMRFIRST launch

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Wazdan amplifies Swiss presence with GAMRFIRST launch
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has further expanded in the regulated Swiss market, taking its games live with GAMRFIRST.

The agreement sees a swathe of Wazdan games now available in Switzerland on the GAMRFIRST brand, the online arm of Casino Barrière Montreux, integrated via Gamanza’s iGaming Superstore™ platform.

Included in the deal are top-performing Wazdan titles such as 15 Coins™ and Mighty Wild: Panther, as the provider continues to deliver the world’s most rewarding casino game experiences with its suite of engaging mechanics.

Marking its seventh partner in the market, Switzerland remains a key source of growth for Wazdan as it continues to build momentum following its recent commercial expansion and launch of its award-winning Mighty Fish™: Blue Marlin title.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “As one of the most important markets in Europe for Wazdan,we are delighted to bring GAMRFIRST.CH customers in Switzerland our comprehensive slot portfolio.

“The strong demand for Wazdan’s titles in Switzerland and beyond is a testament to our gain-focused philosophy that fuels our ambitions to deliver engaging experiences that players truly love.”

Clement Govinda, Director at GAMRFIRST said: “Wazdan has garnered a stellar reputation for its high-quality graphics and unique features that have captured the hearts of players worldwide.

“The provider’s commitment to developing rewarding casino experiences that empower players with more choice over their gaming style perfectly aligns with the preferences of our players and we have no doubt Wazdan’s titles will be warmly received by them.”

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Digitain Supplies Sportsbook to King.rs

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Digitain supplies Serbian operator King.rs with turnkey sportsbook solution

Digitain, a global leader in sportsbook and iGaming solutions, has announced that it has signed a deal to provide its turnkey solution to Serbian-based operator King.rs.

The turnkey solution from Digitain includes a proprietary sportsbook empowered by over 1,000 in-house risk managers and sports traders for +100 sports, +130,000 real live monthly events, 80,000 pre-match events each month, +15,000 leagues, +3,000 betting markets as well as casino games, a payment gateway, sports data and statistics along with enterprise tools for mobile, desktop and retail channels and Digitain’s in-house virtual sports, which provide +20,000 daily events and +150 betting markets.

“We are delighted to sign this commercial agreement with King.rs and welcome it to the Digitain business,” the Chief Sales Officer for Digitain, Ani Mkrtchyan, said. “Digitain continues to lead the way in iGaming and sportsbook innovation and King.rs shall not only have access to our propriety and award-winning sportsbook but features such as auto bet, bet builder, sports jackpots, instant cashback, push notifications and a social feature called Sportchat to drive player engagement and revenue growth.

“At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players across multiple markets. We look forward to a long and successful partnership with King.rs.”

“Digitain has proven itself to be one of the leading B2B providers over the last 20 years in sportsbook and iGaming solutions,” the Operation Director for King.rs, Dragan Djordjevic, said. “We have been impressed with the depth and breadth of the turnkey solution and the level of account management and support throughout this process. We look forward to Digitain’s solution to elevate and amplify our brand positioning across our operational B2C markets.”

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Xprizo appoints Sintija Rimsa as Head of Business Development to accelerate growth strategy

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Xprizo appoints Sintija Rimsa as Head of Business Development to accelerate growth strategy
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Xprizo, a cutting-edge iGaming fintech platform, has appointed Sintija Rimsa as its new Head of Business Development to accelerate its growth strategy.

Rimsa will spearhead Xprizo’s ambition to deliver on its core objectives, with a focus on empowering gaming and leading industry companies to expand into emerging markets such as Africa, Asia, and LatAm. Rimsa has vast experience spanning AI, blockchain, and iGaming sectors which is complemented by a deep passion for innovative technologies.

Xprizo Head of Business Development Sintija Rimsa commented: “Joining the Xprizo family and playing a key role in its mission to revolutionise the payments industry is the perfect scenario. Together we’re pushing ahead at the forefront of the  sector to provide solutions for unbanked and under-banked communities.”

Before Xprizo, Sintija rose the ranks in business development and communications, mainly advising startups, ecosystem partners, VCs, and influential figures in Dubai. Her work portfolio on investments, business development, and communications strategies within the blockchain, gaming, and AI fields have earned a reputation as an industry visionary.

“With Sintija heading up the biz dev team, Xprizo is well on course to achieve its ambitious goals, setting new benchmarks for innovation and inclusivity.” added Richard Mifsud, Xprizo Chief Vision Officer.

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