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SKY RACING WORLD TO USE AMTOTE AS ITS COMMINGLING BETTING PLATFORM FOR ACCESS TO TABCORP’S AUSTRALIAN GREYHOUND POOLS

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AmTote International has entered into a breakthrough, multi-year agreement with Sky Racing World, a subsidiary of Tabcorp, Australia’s biggest wagering and entertainment company.

The deal will see AmTote become Sky Racing World’s wagering platform for facilitating international commingling into Australian racing hosts’ pools for greyhound racing initially. AmTote is a market-leading product from 1/ST TECHNOLOGY, racing’s largest and most innovative gaming technology company, and the leading wagering technology company in North America.

Sky Racing World remains the premier digital source for live video broadcasts, data and premium tipping content from the Southern Hemisphere’s leading racing markets. Furthermore, it retains predominantly exclusive rights to distribute live racing from Australia, New Zealand, South Africa, South Korea, Singapore, and Japan (NAR) to territories across the Americas and the Caribbean.

The terms of the contract accordingly enable AmTote to extend its global wagering network for Australian racing, allowing for the commingling of tote pools to continue and flourish. This will support the growth of tote pool liquidity for bettors across these jurisdictions, who collectively wagers billions of dollars in turnover every year.

Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY, said: “1/ST TECHNOLOGY and AmTote are proud to expand our ongoing relationship with Sky Racing World and Tabcorp.  We look forward to collectively facilitating our broader wagering network for the Australian greyhound racing industry, as well as for the benefit of North American and global wagering operators where there remains significant demand for this racing content.

David Haslett, CEO of Sky Racing World, added: “Sky Racing World is looking forward to expanding its menu of premium international racing content in North America with the introduction of commingling on Australian greyhound racing. As a key wagering partner, 1/ST TECHNOLOGY and AmTote have supported the growth of international racing in the marketplace, while the strength of their wagering platform makes it the technology of choice to facilitate commingling into Australian pools, helping drive growth and diversified revenues for the Australian greyhound sector.”

1/ST TECHNOLOGY’s world-class products, led by AmTote, rank among the most trusted names across gaming, technology, horse and greyhound racing. AmTote’s technology and services already play host to the majority of racetrack operators in North America – and are currently in operation at Santa Anita Park, Gulfstream Park, Saratoga Race Course, Belmont Park, Aqueduct and Woodbine, alongside many others, processing and settling more than $18 billion in pari-mutuel and fixed-odds wagering around the world each year.

 

For more information about 1/ST TECHNOLOGY, please visit https://www.1st.com/technology

Latest News

SOFTSWISS Game Aggregator Leads iGaming as Largest Content Hub

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SOFTSWISS Game Aggregator Leads iGaming as Largest Content Hub
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In Q2 2024, the SOFTSWISS Game Aggregator,  a leading iGaming content hub, expanded its portfolio to over 23,500 games, marking a 46% increase compared to Q2 2023. This milestone has established it as the largest content hub in the market.

The SOFTSWISS Game Aggregator offers diverse content across various regions, focusing on Europe, LatAm, and Africa. In South Africa, it recently received a Letter of Certification (LoC) from the National Regulator for Compulsory Specifications (NRCS) for several providers popular in this region, including Spribe, Evolution, and Pragmatic. This certification enables clients to operate in South Africa by integrating popular games through the SOFTSWISS Game Aggregator.

The tool provides high-quality service and robust software, boasting a 99.9% uptime, which is especially crucial in regions with unstable internet connections. Additionally, the Game Aggregator team offers features to enhance casino performance, focusing on the most essential metric in the industry – player engagement.

All Game Aggregator’s clients, whose number grew to 1,087 in Q2 2024, can seamlessly and quickly integrate the SOFTSWISS Jackpot Aggregator, join the Network Jackpot, and launch branded jackpots. To boost engagement and social interaction, the Game Aggregator has also upgraded its Tournament Too by adding crash games.

The effectiveness of these engagement tools is evident in the growing Bet Count, which totalled over 42,300,000,000 in Q2 2024, a 13% increase from the previous quarter.

“Our growth over this half a year has been remarkable,” says Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. “Reaching over 23,500 games is a milestone that establishes us as the largest content hub. But what I am most proud of is our technical and service team, who drive our product’s growth and meet our clients’ needs and requirements. According to Kantar research, 51% of partners have given SOFTSWISS a perfect 10 rating. These results highlight our dedication to innovation and superior gaming experiences.”

This week, on 17–18 July, the SOFTSWISS team will meet with all partners at iGB Live!, stand 12-F30, and showcase its innovative solutions, robust tools, and a vast array of games to ensure a superior gaming experience.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Altenar’s global expansion: Sam Hill outlines plans for growth in LatAm, Europe, and Beyond

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Altenar’s global expansion: Sam Hill outlines plans for growth in LatAm, Europe, and Beyond
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Can you elaborate on Altenar’s specific goals for global expansion? What regions are Altenar focusing on for growth?

We’re not interested in limiting ourselves, so we are actively exploring several global expansion opportunities. Our highly customisable product can be tailored to any region, and we have the content library to support a global audience. Leveraging our existing customer base and success in Latin America, a market where we are already well-established, makes perfect sense. Specifically, Brazil, Mexico, Colombia, and Peru are regions where we have seen strong results and hold further growth potential.

There’s no reason why we can’t expand further across Europe too, where we already have a foothold, and Asia, a largely untapped market for us. Can we do more to establish a stronger presence in the Asia-Pacific (APAC) region? Absolutely! Growing the business globally is a key focus.

 

You have nearly 15 years of experience in the industry, including roles at Betgenius, BetVictor, and IMG. How will your experience be leveraged to help Altenar achieve its global ambitions?

My sales experience and track record in the content and data space were likely factors in my hiring. My network is fairly extensive and a useful asset that can be leveraged to Altenar’s advantage. In my previous roles at IMG ARENA and Genius, I managed a significant portion of the global sales team, including overseeing territories that are key target areas for Altenar.

Altenar stands out as a leader in this area, excelling in both proprietary content delivery and seamless third-party data integration. Our partnerships with over 20 third-party sportsbook suppliers allow us to deliver the broadest and highest-quality content portfolio – a critical advantage for any operator in a competitive market.

 

Can you provide some examples of how Altenar might tailor its approach to different regions?

The foundation of success in different markets is always providing the right products. While UI/UX and front-end features offer customisation options, bespoke solutions are also available. Operators can request or configure custom settings in the backend, including margins, bet limits, customer profiling and across our extensive proprietary bonus engine.

UI and UX are key elements. For multi-territory operators, we offer flexibility in content presentation. They can choose the sports, competitions, markets, banners, bonuses, and bet boosts they want to display. Our deep bonus tool capabilities allow for territory-specific customisation, and operators can enable or disable frontend features based on their needs.

However, differentiation goes beyond just the user experience. Our experienced and dedicated account management team provides exceptional support. We strive to execute any individual operator’s trading strategy, whether they prefer a hands-off approach or a more involved one. We provide the operational support needed for either scenario.

Finally, we can cater to specific market demands. In Brazil, for example, we offer a deeper selection of domestic sports content. This allows operators to differentiate themselves and provide what customers want, ultimately leading to better customer acquisition and retention.

 

Growing Altenar’s revenue and securing high-profile global partnerships is a key aspect of your role. Can you elaborate on the types of partnerships Altenar is looking to establish, and what qualities define a ‘high-value customer’ for Altenar?

I have great confidence in Altenar’s product offerings. We have a well-established reputation for excellence, but we need to continue raising brand awareness and communicating the value we deliver. My goal is to increase awareness of Altenar’s capabilities among high-profile brands.

We are targeting different partnerships. Casino operators are leaving revenue on the table when it comes to sportsbook, that we are perfectly placed to help them recognise. Another major focus is speaking to established operators in various territories. Can Altenar take their brand to new markets, where they can leverage their potential for growth? Even North American operators today will naturally be looking south at LatAm. We can then leverage their brand recognition in new markets. It is a broad remit but ultimately we will leverage the quality of the Altenar product and the strength of the relationships we have to capitalise on our growth potential.

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Latest News

EGT Digital is ready with another dose of innovative iGaming products for iGB Live Amsterdam 2024

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EGT Digital is ready with another dose of innovative iGaming products for iGB Live Amsterdam 2024
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For another year in a row EGT Digital will gather operators, players and industry experts at its stand 12-G40 during iGB Live Amsterdam 2024. The guests will be able to explore the novelties in the Bulgarian provider’s portfolio along with the latest upgrades of its well-known bestsellers.

The company will present its rich gaming world, including the 4 top-performing jackpots Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, as well as over 100 in-house developed casino games, which are already popular in more than 50 markets worldwide. Among the main highlights in the slot display will be the football title Burning Goals, the latest addition to Clover Chance. Just a few days after the end of the European Championship, the football lovers will have one more chance to feel the atmosphere of a real match with just a click on their screen. The double chance feature will add even more thrill to the game by providing players with additional opportunities of winning one of the big prizes.

The gaming diversity will be complemented by EGT Digital’s instant games. They never cease to fascinate the fans of instant winnings with their original eye-catching design, classic rules, smooth gameplay and the attractive Mystery Jackpot.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will also be on display to demonstrate its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway. Each of them can function as part of the complete solution or operate independently, as they allow integration with developments of third-party providers.

The CRM Engine will show new and more exciting competition opportunities between players, including various games and tournaments, as well as а prize drop on all providers on a platform level. Visitors will also be able to learn more about the newly added options for more detailed segmentation of players, as well as with the simplified process for the player to choose an offer at the time of making deposit. A new AI/ML module for individually selected casino games based on player’s behavior and an AI/ML chatbot will be also presented.

The Sport product is enriched with new features too. It now offers a Customizable tournament page, which enhances user engagement and simplifies navigation. Players can easily access relevant information and place bets. The page is divided into various tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which ensures that all essential information is available and users will enjoy a more personalized and engaging betting experience.

EGT Digital’s Sport product is now also equipped with an automatic cashout option, where players will be able to set an amount and after reaching it their bet will be closed automatically.

Players will be able to share their bets on various social networks through Share my bet functionality. The module is provided with Bet feed, a container that will be filled with bets from players who are marked as “tipster”.

X-Nave’s Gaming Aggregator will showcase its expanded range of over 12,000 titles (slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games) from more than 110 popular providers. In addition to the variety of casino widgets, next to the jackpot updates, last winners, most played, favorites, in-game notifications, now a leaderboard widget is also available to operators.

EGT Digital’s Payment Gateway will showcase its enriched portfolio of payment methods, which already includes Open Banking. Users from Latin America, especially Mexico and Brazil, will be able to take advantage of multiple payment methods integrated for this region. The visitors will also become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, which doesn’t require from the players to leave the game.

“We will be very happy to welcome our partners and friends on our stand at iGB Live,” shared Tsvetomira Drumeva, Head of Sales at EGT Digital. “We will be waiting for them on July 17 and 18 to reveal the huge potential of their business that can be unlocked with our products.”

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