KitKat has today announced the start of an exclusive brand campaign with PlayStation. With this collaboration, KitKat aims at attracting a new generation of consumers to their brand, as well as staying relevant within this demographic. The global campaign called “One Break Away”, adds value through engaging content and the outlook of great prizes, such as a PlayStation®5 (PS5™) console.
KitKat once again infuses breaks in gaming with a positive context, telling an authentic story that gamers can relate to. The key aspect of “One Break Away” focuses on using a break to compliment the gaming experience, by giving players the opportunity to recharge their energy and regain perspective while playing.
A big promotion titled “Play, Break & Win” will be held to mark the launch of the campaign. By purchasing a KitKat or Lion promotional product, consumers can locate a code to enter a competition for a PS5 console and other PlayStation-related prizing.
The campaign is further complemented by a video asset that incorporates characters and content from the recently launched Ratchet & Clank: Rift Apart, a PS5 game where players go dimension-hopping with Ratchet and Clank as they take on an evil robotic emperor from another reality. The collaboration between KitKat and PlayStation will also be promoted through several influencer activations and is the project of esports agency build a rocket.
The partnership is being activated by the Germany-based Esports agency build a rocket, which has been acquired by SPORTFIVE in March 2021 in order to create a leading global Esports unit.
“It makes us proud to be a part of this campaign between two global brands. Our goal is to create bridges between industry natives and non-endemics and we’re looking forward to pushing our creativity even further together through this activation.” Alexander Albrecht, Managing Director at build a rocket.
“This is an exciting day for KitKat as we announce the start of an exclusive collaboration that capitalizes on the power of an engaging campaign and authentic content to further accelerate our commitment to gaming. Entering the gaming market has been an absolute blast for KitKat, and we are truly thrilled with the positive feedback from the community and our partners. The market offers great potential to present our brand as young and digital to a growing community and to gain recognition through authenticity and value creation. We look forward to a smashing collaboration with PlayStation to bring worthwhile and entertaining content to the gaming community.” Georg Fischer, Marketing Manager KitKat – Europe, Middle East, North Africa.
The multi-faceted activation of the campaign will be launched in four phases across the respective countries starting in August 2021.
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.
Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.
A distinctive non-traditional game with big prizes to award
Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.
FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.
But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
- Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
- Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
- Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
- Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.
“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”
A personalized crash gaming atmosphere
Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.
This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.
In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.
By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.
BlueChip Partners Expands to Bangladesh: Unlock New Traffic Opportunities
BlueChip Partners is now welcoming traffic from Bangladesh. As the brand continues to grow, this new geographic expansion comes at a time when we’re prepared to tackle fresh market challenges. Our successful track record in the Indian, Canadian, and European markets made this expansion a logical next step.
The Bangladesh gaming market presents unique opportunities for BlueChip Partners and webmasters looking to benefit from this untapped domain.
With Bangladesh currently investing in its tourism sector and sports infrastructure and boasting a population of 160 million, there’s immense potential for new gaming ventures. The country’s commitment to enhancing its digital infrastructure and emerging focus on sports suggest a promising surge in betting popularity soon.
Given the nascent state of this market, there are diverse strategies to drive traffic. An array of sources can be utilized to achieve optimal results. Collaborating with BlueChip Partners ensures that this growth is complemented with lucrative rewards.
We offer our partners enticing deals, diverse profit models, and a comprehensive starter pack tailored for the target audience. The no negative balance carryover is a standout feature, allowing webmasters to experiment with different traffic strategies.
“Entering new markets is always an endeavor, particularly if they’re unfamiliar with gambling. But we’re optimistic about the growth potential. Armed with a top-tier product and our in-depth expertise, we’re poised to capture this market segment and ensure profitability for our partners. Now’s the ideal time to come aboard and dominate the market together!” — Bogdan Kuiantsev, Head of BlueChip Partners, commented.
BlueChip Partners is the exclusive affiliate program for BlueChip Casino & Sportsbook. Since its inception in June 2022, it has successfully collaborated with over 1000 partners, and the network keeps expanding. BlueChip Partners welcomes traffic from India, Canada, Finland, and Bangladesh across the Casino and sportsbook verticals. For us, the quality of cooperation always trumps sheer numbers. This philosophy underpins our commitment to forging lasting, mutually beneficial partnerships ensuring flexibility in offers, calculations, and tailored materials.
AdInMo powers-up to advance player-first in-game advertising
AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insights. Its big data solutions are already helping brands and agencies innovate with non-interruptive in-game ad formats while navigating user-tracking changes in the programmatic ecosystem.
Joanne Lacey, COO, of AdInMo said: “In-game advertising is the most innovative emerging ad format because it offers context, audience diversity and incremental reach. AdInMo already collects billions of contextual and behavioural first party data signals to better understand different player audiences that can be reached via mobile games.
Sam and Meraj’s data and buy-side expertise will help us build out our measurement and addressability solutions that are so crucial for advertisers as the clock ticks on cookie deprecation. We are delighted to welcome them both to Team AdInMo.”
Samuel will be responsible for AdInMo’s player insights strategy and will be part of the team focused on data management and reporting, helping brands target the right audiences in a privacy-first way through in-game advertising.
Meraj, former Senior Director and part of the EMEA Leadership Team at Mediamath, is helping AdInMo hone its product and market strategy to meet the buy-side expectations of brands, agencies and DSPs when it comes to emerging ad formats while also championing AdInMo’s player-first purpose.
Week 39/2023 slot games releases
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship
Counter-Strike 2 launches on FACEIT with new $100,000 FACEIT Pro League (FPL) Proving Grounds
Playbook Engineering announces DragonBet partnership
LEC Introduces Sporting Financial Regulations
CT Interactive Signs Distribution Deal with iGaming Deck
OKTO Strengthens its Presence in Italy by Joining IDH
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
ProgressPlay showcasing latest innovation in Cyprus
IGT Enhances iLottery in Lithuania with Remote Game Server and Compelling eInstants
PRAGMATIC PLAY SCALES SWISS OPERATIONS WITH GAMRFIRST PARTNERSHIP
Incode Technologies and MaxBet Transform Player Onboarding with AI Identity Verification
7777 gaming powers the newly launched website in Romania Win2
St8.io Continues Expansion with Entry into Romania
ESA Gaming Set for South Africa Debut Following Western Cape Certification
Industry News6 days ago
Maria’s Room Rebrands into Maria Ozawa Casino, Marking Third Year Anniversary Partnership with M88 Mansion
Industry News6 days ago
SOFTSWISS Shares 54 Vital KPIs for Online Casinos and Sportsbooks
Latest News6 days ago
Chris Rock brings Las Vegas to the UK in BetMGM’s Launch Advertising Campaign
Industry News6 days ago
Holland Casino Identifies New Groningen Casino Site
Central Europe6 days ago
STS Gains Advertising Rights for UEFA Europa League
eSports5 days ago
‘Break the Meta’: Herman Miller Gaming and G2 Esports Launch Limited-Edition Embody Gaming Chair
Latest News5 days ago
Betting Analytics Website MightyTips.com Signs Player Sponsorship Deal with Sheffield Wednesday Veteran Liam Palmer
Africa5 days ago
Abios Powers Nigerian Esports Betting Brand Oyawin with Data and Widgets