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KITKAT AND PLAYSTATION® COLLABORATE ON AN EXCLUSIVE BRAND CAMPAIGN

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KITKAT AND PLAYSTATION® COLLABORATE ON AN EXCLUSIVE BRAND CAMPAIGN
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KitKat has today announced the start of an exclusive brand campaign with PlayStation. With this collaboration, KitKat aims at attracting a new generation of consumers to their brand, as well as staying relevant within this demographic. The global campaign called “One Break Away”, adds value through engaging content and the outlook of great prizes, such as a PlayStation®5 (PS5™) console.

KitKat once again infuses breaks in gaming with a positive context, telling an authentic story that gamers can relate to. The key aspect of “One Break Away” focuses on using a break to compliment the gaming experience, by giving players the opportunity to recharge their energy and regain perspective while playing.

A big promotion titled “Play, Break & Win” will be held to mark the launch of the campaign. By purchasing a KitKat or Lion promotional product, consumers can locate a code to enter a competition for a PS5 console and other PlayStation-related prizing.

The campaign is further complemented by a video asset that incorporates characters and content from the recently launched Ratchet & Clank: Rift Apart, a PS5 game where players go dimension-hopping with Ratchet and Clank as they take on an evil robotic emperor from another reality. The collaboration between KitKat and PlayStation will also be promoted through several influencer activations and is the project of esports agency build a rocket.

The partnership is being activated by the Germany-based Esports agency build a rocket, which has been acquired by SPORTFIVE in March 2021 in order to create a leading global Esports unit.

“It makes us proud to be a part of this campaign between two global brands. Our goal is to create bridges between industry natives and non-endemics and we’re looking forward to pushing our creativity even further together through this activation.” Alexander Albrecht, Managing Director at build a rocket.

“This is an exciting day for KitKat as we announce the start of an exclusive collaboration that capitalizes on the power of an engaging campaign and authentic content to further accelerate our commitment to gaming. Entering the gaming market has been an absolute blast for KitKat, and we are truly thrilled with the positive feedback from the community and our partners. The market offers great potential to present our brand as young and digital to a growing community and to gain recognition through authenticity and value creation. We look forward to a smashing collaboration with PlayStation to bring worthwhile and entertaining content to the gaming community.” Georg Fischer, Marketing Manager KitKat – Europe, Middle East, North Africa.

The multi-faceted activation of the campaign will be launched in four phases across the respective countries starting in August 2021.

eSports

Denis ‘electroNic’ Sharipov is a New Virtus.pro Player

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Denis ‘electroNic’ Sharipov (pictured), one of the most decorated and famous players in CS2, a Major champion and winner of the Intel Grand Slam, is moving to Virtus.pro.

“The arrival of star players always generates excitement within the club and among its fans,” the Chief Executive Officer for Virtus.pro, Nikolai Petrossian, said. “Denis is a well-known figure in the world of eSports with an impressive list of major victories and exceptional skill. Few players won both at Major and Intel Grand Slam events.

“Our CS2 roster is strong thanks to teamwork, a clearly defined playstyle and the individual talents of our players. Transferring players with outstanding skills to improve specific areas is a common practice in sports. I am confident that Denis joining will give a powerful boost to the team in the upcoming challenges in Dallas, London and beyond.

“Denis will replace Nikolay ‘mir’ Bityukov in the VP lineup. Nikolay has been a loyal and valuable member of our team and we express our gratitude for his contributions. Nikolay ‘mir’ Bityukov is open to offers from other teams.”

“Virtus.pro is a top team,” Sharipov said. “The core of the roster has won a Major not a while ago and all the players are in their prime and ready for victories right now. We share the same ambitions and goals. Besides, I’m also excited about the idea of playing with Jame as he’s one of the most unique IGLs in the game. Can’t wait to adapt to my new team and start doing what I came here for, winning trophies.”

Sharipov has dozens of victories at elite tournaments, including:

  • PGL Major Stockholm 2021
  • Intel Grand Slam Season 3
  • BLAST Premier: Global Final 2020
  • IEM XVI – Cologne
  • EPL Season 14
  • BLAST Premier: World Final 2021

In addition, Sharipov was among the top-ten best players of the year by HLTV four times.

Updated Virtus.pro CS:GO roster:

  • Dzhami ‘Jame’ Ali (captain)
  • Evgeny ‘FL1T’ Lebedev
  • David ‘n0rb3r7’ Daniyelyan
  • Petr ‘fame’ Bolyshev
  • Denis ‘electroNic’ Sharipov
  • Dastan ‘dastan’ Akbayev (coach)
  • Pavel ‘PASHANOJ’ Legostaev (analyst)
  • Nikolay ‘mir’ Bityukov (substitute)
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Gaming

Sortium Revolutionizing Video Game Development with Groundbreaking AI Tools Launch and $4 Million+ Funding Round

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In a significant leap forward for the gaming and entertainment sectors, Sortium, a leader in the wave of generative AI within gaming, has launched innovative AI tools for artists and game developers, marking a new era of creativity and efficiency. These tools, leveraging the Polkadot infrastructure, are set to transform the gaming industry by enhancing the creative process, streamlining production workflows, and producing high-quality user-generated content.

This transformative step is supported by a successful funding round Sortium just closed, surpassing $4 million. The round was led by industry stalwarts such as Signum Growth, with significant contributions from a diverse array of investors, including Cathie Wood’s ARK Investment Management LLC, IDG Blockchain, IVC Fund, Polygon, and 1881 S Group AG. This wide-ranging support underscores the industry’s confidence in Sortium’s potential to revolutionize 3D video game design and entertainment production.

Sortium’s AI tools integrate seamlessly into existing game production ecosystems, automating challenging content creation tasks. This innovation enables studios to significantly speed up production times and reduce costs, allowing them to focus more on innovation and design while empowering users across any system to design their own characters, thereby opening new creative freedoms and revenue streams for developers and individual creators alike. Sortium’s team, with deep expertise in game development, AI, and IP rights management, ensures the smooth adoption of this technology.

According to Angela Dalton, CEO & Founder of Signum Growth, “The Sortium team’s technical capabilities are impressive. Perhaps even more importantly, they possess deep expertise, relationships and understanding across the traditional gaming industry. Generative AI is in its broader market experimentation phase, leading many to ignore IP rights in the spirit of progress and innovation. Sortium’s believes that IP rights will ultimately matter – baking them into the technology at the outset, and respecting artists’ work, are core tenets of the company that we fully support.”

Building on this foundation of technical excellence and ethical commitment, Sortium’s innovations also translate into tangible benefits for the gaming community.

“Sortium is leading the frontier of AI in gaming and creative applications. Sortium gives creatives unparalleled freedom in leading gaming environments like Unreal,” said Lex Avellino, Founder & CCO at Passage, one of Sortium’s partners. “The team is breaking technical barriers, and it adds a huge value for our consumer audiences who want to take advantage of the latest virtual tech but need to act with speed and simplicity.”

Sortium is actively forming partnerships with major intellectual properties and leading gaming platforms. A recent major collaboration with Bit Brawl, a game utilizing Sortium technology to deliver live content to over 5,000 users, showcases the versatile application of Sortium’s tools across various gaming environments. Its technology’s wide compatibility with leading development platforms ensures extensive adoption potential and effortless integration into professional industry practices. Sortium’s enterprise solutions, such as the LiveOps API, aim to enhance gaming experiences and enable continuous creativity through endless, tailored content generation.

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Gaming

Phoenix Games Expands Partnership with Warhammer Owner Games Workshop

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Phoenix Games and Games Workshop are continuing their cooperation on Warhammer Combat Cards and expanding their collaboration to work on more of Warhammer’s Universes.

Phoenix Games, a globally operating games company specialised in acquiring and enhancing game studios, is expanding its collaboration with the Warhammer brand. The partnership between both companies is built on the success of the mobile game Warhammer Combat Cards, which was developed by Phoenix Games’ studio Well Played Games for iOS and Android, delighting millions of players worldwide.

Thanks to the partnership, Phoenix Games is expanding its access to the rich universes of Warhammer, including Age of Sigmar, The Horus Heresy and The Old World, providing a foundation for the development of innovative game concepts to include in Warhammer Combat Cards. The objective of the collaboration is to transform the iconic miniatures of characters and factions into unique gaming experiences within Warhammer Combat Cards that will excite not only fans of Warhammer but also new players.

“Continuing and even expanding our partnership with Games Workshop is a logical step, as it unlocks numerous opportunities to create versatile gaming experiences based on globally beloved universes. We are very excited about the opportunity to enhance the Warhammer Combat Cards game with additional IPs and provide fans of the game with new content in the long term,” says Klaas Kersting, CEO of Phoenix Games.

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