Industry News
What App Developers Should Pay Attention to for the Second Half of 2021
Seven months into the year and the app industry has never been stronger – global app spending climbed nearly 25% to reach upward of $64.9 billion, and mobile habits picked up over the past year are set to stay.
In terms of performance, Gaming remains the undisputed leader in both consumer spend and downloads but among the non-gaming apps, a number of categories are enjoying their fair share in the spotlight.
While categories such as Business, Health, Social and Entertainment continue to enjoy the momentum generated last year, we are also beginning to see renewed interest in sectors like Travel and Navigation, Dating, and Productivity as vaccination rollouts in different countries pick up tractions.
However, the mobile landscape has always been as dynamic as they come – the dust has yet to settle on the pandemic front and consumer behaviour will shift with every passing month. So while the first half of the year had the industry by the edge of our seat for the habits and trends that will form part of the new industry normal, there are now clear signals of what is to come and developers looking to stay competitive will need to start acting on them.
Alternative is the name of the game
Mobile, and apps in particular, are now a cornerstone of consumers’ daily lives and businesses who do not have a presence on a platform will be the ones who will struggle the most, regardless of vertical. Furthermore, users are becoming increasingly discerning about the products and services they use, and are more likely to explore competitor apps to satisfy needs for services that best suit them. This means that developers need to look at participation in alternative platforms – such as various app marketplaces – is becoming critical for discoverability of smaller companies in particular. Bringing their brands to different app storefronts means high chances of building additional touch points with new and existing customers to their businesses.
In light of this, developers will need to identify tools and processes that can streamline their approach to the maintainability of their multi-platform presence. Between delivering their own app brand and participating in multiple app storefronts, the different processes add up to a maintenance headache. The more a developer can re-use their infrastructure and processes across multiple platforms to deliver a common feature-set, the easier they will be able to scale and the more resilient their business will become.
Connectivity set to take centre stage
The popularity and adoption of connected devices have surged over the years and consumers’ expectations are shifting in tandem with this trend. Mobile users are now looking towards a new level of seamless connectivity between their devices and favour apps that are compatible with their ecosystem of choice. This bias is particularly prevalent within the Health vertical where apps belonging to connected devices such as Peloton and Fitbit lead their competitors in terms of consumer spend.
The potential for developers integrated into an ecosystem is almost limitless – the compatibility means that the app is able to fully leverage the hardware capabilities to unlock more extensive features that their competitors would not have access to.
Furthermore, the rollout of 5G technology can further propel the popularity of apps integrated within the ecosystem through its vastly enhanced latency and bandwidth. These capabilities empower greater and better connectivity between devices and apps integrated with the ecosystem are able to contribute to a significantly smarter and more seamless environment. This advantage will then help these apps pull ahead of their competitors in the long run.
Navigating the future with symbiotic collaboration
Given the growing need to maintain presence across alternative channels, publishers need to look towards platforms that can offer them not only a quality and sizable user base, but also strategic growth opportunities. This means focusing on the big picture and prioritise setting up shop at alternative app marketplaces.
With the growing distrust between developers and traditional app distribution platforms, the industry should expect to see an increasing number of bigger gaming companies attempting to set up their own storefronts. However, these channels are likely to be equally problematic as there may be some trust and fairness implications due to the same entity being both the distributor and the developer. Therefore, developers should instead consider existing app distribution platforms such as Huawei’s AppGallery which can offer not only extensive technical and operational support, but also a well-established ecosystem and userbase of over 540 million active users globally.
AppGallery offers developers a wide suite of tools, capabilities, and resources, empowering them to achieve the best return on investment in the shortest period possible. To achieve this, the platform offers every developer a full spectrum of developer support from technical integration to overseas market expansion, facilitating exponential growth and app innovation.
Furthermore, developers onboarding the platform will gain access to the powerful HMS (Huawei Mobile Service) Core, a rich array of open device and cloud capabilities. It allows developers to introduce unique ground-breaking technology to their apps and integrate them into the all-encompassing HMS ecosystem at the same time.
Between the comprehensive level of developer support and unwavering commitment to partner success, AppGallery is the ideal platform for businesses looking to navigate the dynamic second half of 2021 and the future.
If you are interested in learning more about Huawei and its solution, visit the Huawei developer website here: https://developer.huawei.com/consumer/en/
Written by: Gavin Kinghall Were, Global Head of BD Solutions, Huawei Consumer Business Group
Industry News
FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024
FBM Digital Systems (FBMDS), a leader in iGaming innovation, and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas. From October 8th to 10th, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.
The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities around the world. These donations are going to be made to individuals affected by natural disasters, children in need of educational resources, and other vulnerable groups.
This is FBM Foundation’s first ever participation at an international casino gaming trade-show and the choice of G2E Las Vegas to make its debut was not random. Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players and industry professionals.
“We believe in the power of coming together for a greater purpose,” says Renato Almeida, Director of FBM®️ Group. “This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas.”
FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil and beyond. “Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most”, shares FBM Foundation’s representative, Vítor Francisco.
The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already winning over crowds in multiple countries around the globe.
In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as the popular Champion Tales crash game, the famous Top+Plus table games collection and much more.
Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes.
Industry News
CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event
To celebrate its 25th anniversary, CT Gaming hosted an unforgettable three-day team-building event for its employees at the picturesque “Katarino” complex. The programme as dynamic, filled with diverse activities that fostered team bonding—from fun quizzes and sports tournaments to refreshing mountain hikes and moments of complete relaxation. The highlight of the event was the glamorous gala dinner, themed “Classic Stars,” where employees and departments with outstanding contributions to the company’s success were rightfully honoured by company Founder Milo Borissov and Vice President Rossi McKee. Following the formal part of the evening, the beloved actor and comedian Krasi Radkov brought smiles and laughter to the audience.
“Twenty-five years in the business is a significant achievement, one we couldn’t have reached without the dedication and ambition of the team behind CT Gaming. That’s why we decided to celebrate this milestone all of us – together,” Mr. Borissov, founder of CT Gaming, said.
“As we mark this anniversary, we celebrate not only the success of our products but also the dedication of our incredible team, as well as the trust of our partners and clients. Looking ahead, CT Gaming remains focused on business expansion and actively shaping the future of the gaming industry,” Rossi McKee, Vice President of CT Gaming, said.
Industry News
BC.GAME Launches $BC Mining Rush
BC.GAME, a leading crypto gaming platform, has launched $BC Mining Rush, an exclusive event with a staggering prize pool of 1 billion $BC tokens. The event will run from October 1 to October 20, 2024, offering players the chance to win daily rewards simply by placing bets of $1 or more.
This event is designed to offer participants an easy entry into the crypto space, providing opportunities for daily wins while keeping participation straightforward and accessible.
Key Highlights of the $BC Mining Rush
Massive Daily Prize Pool: Win Big with Just $1
The $BC Mining Rush features an impressive 50 million $BC daily prize pool. With just a $1 wager, participants can enter the daily prize draw, and larger wagers can boost their share of the winnings. This setup allows players of all experience levels to compete for a portion of the 1 billion $BC total prize pool, maximising their potential returns.
Easy and Accessible Participation
The $BC Mining Rush has simplified the participation process to ensure that both new and seasoned players can easily take part. There are no complicated requirements or technical barriers—users simply place their wagers daily and watch their potential winnings grow. Daily winners will receive their rewards the following day, ensuring a smooth and transparent payout process.
Daily Rewards Structure: A Chance to Win Every Day
Each day of the event offers a fresh opportunity to claim a portion of the 50 million $BC prize pool. The more a player wagers, the greater their share of the daily prize pool. Players’ rewards are based on their percentage of total wagers for that day, making the event as fair as it is rewarding.
“We are thrilled to bring the $BC Mining Rush to our community. This event is our way of rewarding loyal players while introducing new users to the thrill of crypto gaming with the chance to win big,” said Jack Dorset, CEO of BC.GAME.
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