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Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities

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Genius Sports Acquires Spirable to Enhance Official Data-Driven Video Marketing Capabilities
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Together, Genius Sports and Spirable will provide personalized cross-channel technology for data-driven and high-performing creative.

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed.

Spirable allows brands, agencies and rights holders to create, automate and optimize highly personalized content. The at-scale offering uses live and contextual data and AI to distribute content across the major digital media channels including Facebook, Twitter, YouTube and Snapchat. The SaaS platform is highly complementary to Genius’ existing media and advertising products, expanding the Company’s ability to deliver fans contextually relevant and personalized content.

The combination of Genius Sports’ official sports data, extensive network, and operational scale with Spirable’s highly innovative video platform will result in deeper engagement, higher performance, and lower cost of acquisition for partners.

Spirable’s customers will broaden Genius’ extensive global brand network, adding household names such as Spotify, Coca-Cola, P&G, Domino’s, Diageo and Heineken. In addition, Spirable has established links with the sports and gaming sector, providing its services to businesses including DraftKings, Flutter, WynnBET, Betway, 888 Holdings, and Entain.

Using a single platform, Spirable enables advertisers to deliver data, video and AI driven content across all digital media channels for sectors such as:

  • Betting: live odds display ads on social and in-venue screens powered by official data
  • Brands and sponsors: capture fans interest at key moments with contextually relevant in game creative
  • Rights holders: personalized fan videos, automated social posting and dynamic ticketing ads
  • Broadcast and OTT: live data video overlays and sponsor activation

“With the increasing convergence of sports, betting and media, personalized video advertising has become an essential requirement to attract, engage and acquire customers,” said Mark Locke, CEO of Genius Sports. “We are delighted to add Spirable’s specialist capabilities to our rapidly expanding suite of fan engagement tools, combining official data feeds across hundreds of competitions with fully immersive video content.”

“The sports sector has always been at the pinnacle of advertising and marketing, and more than ever brands are looking to maximize their engagement with fans before, during and after events,” said Ger O’Meara, CEO of Spirable. “Over the past six years, our talented team has helped change the way brands create, scale and optimize creative to reach their customers. Together with Genius Sports, we will work to offer more valuable real-time content that will increase fan interaction and retention.”

The completion of the transaction is subject to customary closing conditions and expected to take place in the second half of 2021.

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Swintt’s Golden Reindeer spreads the holiday cheer in two new markets

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Swintt’s Golden Reindeer spreads the holiday cheer in two new markets
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One of the slot provider’s top performing slot is set to bring more festive fun to MGA and SGA licensed operators this Christmas

In-demand slot provider, Swintt, is gearing up for the holiday season by making its popular Golden Reindeer slot available at all partnering casinos in Malta and Sweden.

Having been something of a staple in studio’s Christmas catalogue since its release last year, players have already enjoyed the slot’s 243 ways to win and festive Free Spins – and now it’s time for those at MGA and SGA licensed casinos to get in on the action too.

Taking place across a 5×3 reel matrix, Golden Reindeer provides everything you’d want from a holiday-themed slot. The gentle ringing of sleigh bells and whistle of cold winter wind provides the perfect soundtrack for players as they go dashing through the snow in search of top wins of 14280x their bet.

Unique symbols to feature in the game are also perfectly suited for the season, with presents, stockings, snowmen, sleighs and Christmas trees making up the slot’s higher-value icons. The theme is even extended to the more traditional ace-through-ten playing card values, with these lower-value symbols being adorned with baubles, bows and Santa hats to really hammer home the holiday spirit.
In terms of the game’s features, the two symbols players need to look out for are the titular golden reindeer and jolly old St Nick, who acts as the game’s scatter. The former is substitute wild that can replace any regular icon to form winning paylines, while the latter is used to trigger the bonus round.

In order to activate this fun, festive feature, players need to land three or more scatters anywhere on the reels within a single spin. When they do, they’ll receive between 8 and 20 Free Spins – depending on the number of triggering symbols – before being transported to a new set of supercharged reels.

With both the background and music changing to herald the start of the feature, here players will get to enjoy their bonus games with the added incentive that the golden reindeer will now add a prize multiplier to any wins that it completes. Landing more reindeers obviously results in more multipliers being added together, with a maximum boost of 15x really helping players increase their feature wins.
Golden Reindeer has already proved to be one of Swintt’s top performing slots in other markets, and the provider is confident that it will continue to spread the festive cheer on its extended re-release.

David Mann, Chief Commercial Officer at Swintt, said: “Christmas has always been a time for giving – and this year we’re giving back to players at Malta and Sweden-licensed sites by making our popular Golden Reindeer slot available to them for the first time.
“The game has already proved to be one of the most successful slots in the Swintt line-up and we’re delighted to be able to share its magic with a brand new audience just ahead of the festive period.”

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Scout Gaming Group leverages GBG technology to enhance affordability checks

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Scout Gaming Group leverages GBG technology to enhance affordability checks
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Scout Gaming Group has joined forces with GBG, the experts in digital identity, to further enhance its commitment to responsible gaming. Scout Gaming will leverage GBG’s technology to automate affordability checks so that it can better protect players from gambling beyond their means.

Scout Gaming is committed to offering a great customer experience, while safeguarding all players. By leveraging GBG’s identity verification, affordability and anti-fraud solutions, Scout Gaming will be able to:

  • Leverage geo-affordability indicators: Assess a player’s risk of gambling beyond their means based on postcode-level data, such as their area’s average property values and typical negative financial indicators.
  • Improve compliance and prevent money laundering: GBG’s technology ensures that identities are quickly and securely verified, while any Know Your Customer or Anti-Money Laundering issues are flagged instantly.
  • Deliver a smooth customer onboarding experience: GBG’s affordability checks run in the background in real-time, ensuring that Scout Gaming can minimise friction for players and improve the customer experience. Scout Gaming is also replacing manual document checks with GBG’s IDScan – a digital solution that automates the verification process – making it easier for Scout Gaming to onboard the ‘good’ players and identify the ‘bad’ actors in real-time.

Andreas Sundal, Chief Product Officer at Scout Gaming Group, said: “Scout Gaming is committed to a best-in-class approach to compliance. GBG’s extensive experience in the sector and its smart technology, allows us to deliver exactly that while making it easier to maintain, manage and improve our KYC and AML processes.”

Amy Watkins, Gaming Sector Specialist and New Business Development Manager at GBG, said: “Automating the identity verification process of players is becoming vital in the fiercely competitive gaming sector, not just to meet regulatory requirements and mitigate fraud, but to deliver the very best customer experience too. We’ve worked with Scout Gaming to deliver a tailored solution that will ensure it can quickly and securely verify an individual and make the on-boarding process as smooth as possible. The company will also be able to flag potential issues, whether that be fraud or affordability, in real-time.”

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Kalamba Games brings Egyptian grandeur, thrills and wins in Pharaoh’s Reign

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Kalamba Games brings Egyptian grandeur, thrills and wins in Pharaoh's Reign
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Kalamba Games is rounding off its 2021 roster of immersive and engaging games with its latest release, an Egyptian odyssey set during a Pharaoh’s Reign.

The epic game offers players the chance to take a trip of a lifetime in a classic Egyptian-themed slots adventure boasting one of the studio’s most entertaining feature sets yet, with morphing symbols that shift like the desert sand itself.

Following on from Kalamba’s equally exotic recent hits such as Caribbean Anne 2 and Lady LavaPharaoh’s Reign sees the return of the studio’s signature feature K-Cash, which triggers if the player’s Wild morphs into a K-Cash Wild, awarding the amount displayed.

If the Wild morphs into a Cashpot symbol, the meter builds and players could win one of five Cashpot levels at the end of the FreeSpins round.

The 5×3 reel set and maximum win of 2,400x the bet treats players to a glittering and spectacularly animated, fun-filled journey through one of history’s most glorious eras.

Alex Cohen, COO and Co-Founder at Kalamba Games, said: “No-one does the classics quite like Kalamba! We’ve taken a much-loved theme and given it our own trademark gloss, in what is a grand and beautifully rendered Egyptian experience.

It’s been another great year of thrilling games for us and Pharaohs Reign is the perfect way to sign off 2021. We’re looking forward to seeing how players and operators enjoy the game and we can promise a whole lot more top-quality entertainment coming in the new year.”

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