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Future Anthem launches industry-first AI product to optimise casino game performance and design

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Future Anthem launches industry-first AI product to optimise casino game performance and design
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Anthem Amplifier analyses and predicts player behaviours to improve the player experience for everyone

Future Anthem, the pioneering AI and game data science specialist, has launched Anthem Amplifier, a first-of-its-kind offering which provides an in-depth analysis of all bets and spins players make on casino games.

Amplifier enables operators and studios, including Big Time Gaming, which is among the first customers, to analyse player behaviours across casino games on an unrivalled scale.

Built using advanced data science and proprietary machine learning models, Amplifier interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety while gambling.

Amplifier is powered by Anthemetrics AI, the industry’s first game data science platform, which analyses billions of spins from millions of player hours across thousands of games.

Amplifier’s intuitive and potent tools deliver self-service interactive dashboards, ‘recipes’ for game design, and professional services that complement data teams with additional capacity and expertise to address specific gaming opportunities or challenges. With Amplifier, games studios and operators can:

  • Design games for specific player behaviours
  • See how players play their games
  • Analyse and measure game launches
  • Improve online gambling safety for players
  • Benchmark performance across channels, brands and geographies
  • Identify game popularity and retention across player behavioural clusters

Leigh Nissim, CEO and Founder, Future Anthem, said: “Our vision is to connect human behaviour with data science to build a player-centric universe that is enjoyable and sustainable. Anthem Amplifier does this with tools that allow studios and operators to optimise their game portfolios by processing and intelligently understanding an incredibly large volume of data.”

Nik Robinson, CEO of Big Time Gaming, added: “Understanding player and game behaviours should be at the heart of every successful studio. Leveraging game data and the AI tools provided by Anthem Amplifier provides us with additional opportunities to continue optimising our innovative slots, while pleasing our customers and players.”

Chris Conroy, CDO, Future Anthem, said: “With a great deal of scattered data produced by varied portfolios of games across geographies and channels, it can be challenging to leverage this valuable asset to get the most from your investments and roadmaps.

“Anthem Amplifier uses the latest cloud technologies and machine learning techniques to listen to this granular game data to maximise your chances of success, empowering teams with effective portfolio management tools and game design techniques.”

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REEVO Launches Key Media Collaboration with NewSlotGames

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REEVO Launches Key Media Collaboration with NewSlotGames
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REEVO, the pioneering B2B content and aggregation provider in the gaming industry, is proud to announce a key media partnership with NewSlotGames, a reputable website renowned for its comprehensive reviews of the best online slot machines in the industry. This collaboration marks a significant milestone for both companies as they join forces to elevate the gaming experience for players worldwide.

As a leading provider of innovative gaming solutions, REEVO has always been committed to pushing the boundaries of what’s possible in gaming. With its state-of-the-art content and aggregation platform, REEVO empowers operators to deliver unparalleled gaming experiences to their players.

NewSlotGames, on the other hand, has established itself as a trusted source of information for players seeking insights into the latest online slot machines. With its in-depth reviews and expert analysis, NewSlotGames provides players with the knowledge they need to make informed decisions about their gaming experiences.

Through this strategic partnership, REEVO and NewSlotGames will combine their expertise to provide players with exclusive access to the best online slot games and gaming content available. By leveraging REEVO’s cutting-edge aggregation platform and NewSlotGames’ extensive network and expertise, the partnership aims to deliver unparalleled value to players and operators alike.

“REEVO is thrilled to partner with NewSlotGames to bring players the best online slot games and gaming content. This partnership exemplifies our commitment to innovation and excellence in gaming, and we look forward to working closely with NewSlotGames to enhance the gaming experience for players worldwide.”

Max Zavin, the founder of NewSlotGames, added: “We are excited about our new collaboration with REEVO and the opportunity to showcase their modern casino games to our website community. We are confident that this partnership will allow both companies to get closer to customers and provide them with sought-after content in an engaging format.”

The media partnership between REEVO and NewSlotGames is set to commence immediately, with both companies committed to delivering innovative gaming experiences to players worldwide.

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Compliance Updates

MGA: Update to the Incident Reporting Requirements

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MGA: Update to the Incident Reporting Requirements
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The Malta Gaming Authority would like to inform its licensees of updates made to the Incident Report mechanism available through the Licensee Portal The information hereunder outlines relevant guidance and procedures for the submission of an Incident Report through the updated reporting instrument entitled the ‘Technical – Information Security Incident’.

As mandated by Articles 37(2)(c) and (d) of the Gaming Authorisations and Compliance Directive (Directive 3 of 2018), “Licensees shall notify the Authority forthwith, and in any case no later than three (3) working days after, the following:

(c) Any breach of the licensee’s information security that adversely affects the confidentiality of information relating to players;

(d) Any breach of the licensee’s information security that precludes players from accessing their accounts for a period exceeding twelve (12) hours.”

In this regard, Licensees are obliged to submit an Incident Report in order to notify the Authority of the circumstances relating to an information security breach that meet the above specified criteria. Additionally, Licensees are advised to remain mindful of any further obligations emanating from the General Data Protection Regulation (EU/2016/679) and any relevant legislation.

The Technical – Information Security Incident option will be accessible through the “New/Change” dropdown menu via the Portal. Upon selection, users will be directed to the applicable sections of the ‘Technical – Information Security Incident’ where all compulsory fields and any relevant documentation must be submitted to the Authority.

Upon submission, the Incident Report shall undergo review by the Authority. Any missing information that may be identified by the Authority, shall be requested accordingly from the Licensee. It is imperative that any pending clarifications are addressed in a timely manner.

If no further clarifications are deemed necessary by the Authority, the Incident Report will be closed off accordingly, and any relevant documentation will be securely filed for record-keeping purposes.

Any Incident Reports left in ‘Draft’ form (i.e. opened but not effectively submitted) for a period of ninety (90) days shall be automatically discarded.

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Industry News

Europe Sports Betting Market Size, Share & Trends Analysis Report 2024-2030 Featuring Bet365, William Hill, Betfair, Paddy Power, 888sport, Bwin, Unibet, Ladbrokes, MGM, and Betsson

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The “Europe Sports Betting Market Size, Share & Trends Analysis Report by Type, Platform, Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others), Country, and Segment Forecasts, 2024-2030” report has been added to ResearchAndMarkets.com’s offering.

The Europe sports betting market size is anticipated to reach USD 65.54 billion by 2030 and is expected to expand at a CAGR of 9.9% from 2024 to 2030

The globalization of sports and the integration of international leagues and tournaments into European betting markets have fueled the growth of sports betting. Major sporting events such as the FIFA World Cup, UEFA European Championship, Wimbledon, and the Olympics attract widespread attention and betting interest from European consumers, driving significant betting volumes and revenues for sports betting operators, thus driving the growth of the sports betting market in Europe.

The COVID-19 pandemic had a negative impact on the European sports betting market. The cancellation or postponement of sports events during the pandemic restrained the market growth. With major tournaments, leagues, and competitions either suspended or canceled outright, the absence of live sports events severely diminished consumer betting opportunities. It led to a significant decline in betting volumes and revenues for sports betting operators.

The presence of favorable betting policies in the region is driving the growth of the sports betting market in the region. Many European countries, such as the UK, Ireland, Denmark, and France, have progressive policies promoting a competitive and well-regulated betting market. It facilitates the entry of new operators into the market and encourages competition, leading to innovation, improved services, and better value for consumers.

Moreover, established responsible gambling initiatives and regulatory bodies in Europe, such as the European Gaming & Betting Association, help build trust and confidence among consumers by promoting responsible gambling practices, ensuring fairness and transparency in betting operations, and providing avenues for dispute resolution, to protect consumers and maintain the integrity of the betting market, thus driving the growth of sports betting market in the region.

Europe Sports Betting Market Report Highlights

  • Based on the type of betting, the fixed odd wagering segment accounted for the highest revenue share of 27.7% in 2023 due to the stability and predictability of the payouts
  • Based on platform, the online segment dominated the market in 2023 and is expected to grow at a significant CAGR from 2024 to 2030. It can be attributed to the collaborations between sports teams, leagues, and betting companies, thus increasing the visibility of sports betting and attracting a larger customer base.
  • In terms of sports type, the football segment accounted for the largest revenue share in 2023. It can be attributed to the popularity of football in Europe due to popular football clubs like Real Madrid, Liverpool FC, FC Barcelona, and Manchester United.
  • The UK held a significant share of 34.6% in 2023 and is expected to grow at a significant CAGR during the forecast period. Favorable gambling policies in the country drive the market’s growth.

Company Profiles

  • Bet365
  • Ali William Hill
  • Betfair
  • Paddy Power
  • 888sport
  • Bwin
  • Unibet
  • Ladbrokes
  • MGM Resorts International
  • Betsson

Key Attributes:

Report Attribute Details
No. of Pages 80
Forecast Period 2023 – 2030
Estimated Market Value (USD) in 2023 $33.75 Billion
Forecasted Market Value (USD) by 2030 $65.54 Billion
Compound Annual Growth Rate 9.9%
Regions Covered Europe

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. Europe Sports Betting Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent market outlook
3.1.2. Related/ancillary market outlook
3.2. Market Dynamics
3.2.1. Market driver analysis
3.2.1.1. Increasing number of sport events
3.2.1.2. Growing number of sporting events and leagues in Europe
3.2.2. Market restraint analysis
3.2.2.1. Lack of unified regulations
3.2.3. Market opportunity analysis
3.2.3.1. Growth in E-sports audience
3.3. Europe Sports Betting Market Analysis Tools
3.3.1. Industry Analysis – Porter’s
3.3.2. PESTEL Analysis

Chapter 4. Europe Sports Betting Market: Platform Estimates & Trend Analysis
4.1. Platform Market Share, 2023 & 2030
4.2. Segment Dashboard
4.3. Europe Sports Betting Market by Platform Outlook
4.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
4.4.1. Offline
4.4.2. Online

Chapter 5. Europe Sports Betting Market: Type Estimates & Trend Analysis
5.1. Type Market Share, 2023 & 2030
5.2. Segment Dashboard
5.3. Europe Sports Betting Market by Type Outlook
5.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
5.4.1. Fixed odds wagering
5.4.2. Exchange Betting
5.4.3. Live/In Play Betting
5.4.4. eSports Betting
5.4.5. Others

Chapter 6. Europe Sports Betting Market: Sports Type Estimates & Trend Analysis
6.1. Sports Type Market Share, 2023 & 2030
6.2. Segment Dashboard
6.3. Europe Sports Betting Market by Sports Type Outlook
6.4. Market Size & Forecasts and Trend Analyses, 2018 to 2030
6.4.1. Football
6.4.2. Basketball
6.4.3. Baseball
6.4.4. Horse Racing
6.4.5. Cricket
6.4.6. Hockey
6.4.7. Others

Chapter 7. Europe Sports Betting Market: Regional Estimates & Trend Analysis
7.1. Regional Market Share Analysis, 2023 & 2030
7.2. Regional Market Dashboard
7.3. Regional Market Snapshot
7.4. Market Size, & Forecasts Trend Analysis, 2018 to 2030
7.4.1. UK
7.4.2. Germany
7.4.3. France
7.4.4. Italy

Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis, By Key Market Participants
8.2. Company/Competition Categorization
8.3. Vendor Landscape
8.3.1. List of key distributors and channel partners
8.3.2. Key customers
8.4. Company Profiles

For more information about this report visit researchandmarkets.com

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