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Future Anthem launches industry-first AI product to optimise casino game performance and design

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Future Anthem launches industry-first AI product to optimise casino game performance and design
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Anthem Amplifier analyses and predicts player behaviours to improve the player experience for everyone

Future Anthem, the pioneering AI and game data science specialist, has launched Anthem Amplifier, a first-of-its-kind offering which provides an in-depth analysis of all bets and spins players make on casino games.

Amplifier enables operators and studios, including Big Time Gaming, which is among the first customers, to analyse player behaviours across casino games on an unrivalled scale.

Built using advanced data science and proprietary machine learning models, Amplifier interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety while gambling.

Amplifier is powered by Anthemetrics AI, the industry’s first game data science platform, which analyses billions of spins from millions of player hours across thousands of games.

Amplifier’s intuitive and potent tools deliver self-service interactive dashboards, ‘recipes’ for game design, and professional services that complement data teams with additional capacity and expertise to address specific gaming opportunities or challenges. With Amplifier, games studios and operators can:

  • Design games for specific player behaviours
  • See how players play their games
  • Analyse and measure game launches
  • Improve online gambling safety for players
  • Benchmark performance across channels, brands and geographies
  • Identify game popularity and retention across player behavioural clusters

Leigh Nissim, CEO and Founder, Future Anthem, said: “Our vision is to connect human behaviour with data science to build a player-centric universe that is enjoyable and sustainable. Anthem Amplifier does this with tools that allow studios and operators to optimise their game portfolios by processing and intelligently understanding an incredibly large volume of data.”

Nik Robinson, CEO of Big Time Gaming, added: “Understanding player and game behaviours should be at the heart of every successful studio. Leveraging game data and the AI tools provided by Anthem Amplifier provides us with additional opportunities to continue optimising our innovative slots, while pleasing our customers and players.”

Chris Conroy, CDO, Future Anthem, said: “With a great deal of scattered data produced by varied portfolios of games across geographies and channels, it can be challenging to leverage this valuable asset to get the most from your investments and roadmaps.

“Anthem Amplifier uses the latest cloud technologies and machine learning techniques to listen to this granular game data to maximise your chances of success, empowering teams with effective portfolio management tools and game design techniques.”

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Gaming Corps Integrates Casino Content with Aardvark Technologies

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Gaming Corps Integrates Casino Content with Aardvark Technologies
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Gaming Corps, a publicly-listed game studio based in Sweden, that is renowned for creating industry leading casino games, has today announced that it has signed a deal to integrate its portfolio of casino content onto Aardvark’s software platform.

For almost 10 years, Aardvark has been providing specialist software and development solutions, to meet the IT solutions of its customers whilst striving to ensure maximum productivity and efficiency. With a team of more than 100 people, Aardvark offers its global customer base, a huge breadth of online betting content ranging from sports, lotteries and virtual games, to table games, keno and casino games.

Now the casino games portfolio will be broadened further with the addition of Gaming Corps, with customers now having access to slot content such as Samba Soccer, BonBon Bonanza and the games within the “Smash4Cash” series.

Commenting on behalf of Gaming Corps, Danielle Calafato, Chief Commercial Officer said: “Over the last few years, Aardvark has made huge inroads within the African iGaming market and this is an area of particular interest to us at this time.

“We are always looking to collaborate with highly trusted and respected partners and Aardvark have garnered a great reputation and we’re really excited at the prospect of this partnership.”

Arijus Denisovas, Commercial Director at Aardvark Technologies said: “Gaming Corps has demonstrated its passion for innovation and it’s something that really resonates with us at Aardvark.

“It’s important that we continue to add high quality and immersive content, in order for our customers to have the very best games, to showcase to their players.”

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Eastern Europe

SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights

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SBC Summit Tbilisi 2024: Uniting Key Stakeholders for Vital Regional Insights
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1,500 industry professionals will gather in Tbilisi, Georgia next week for the second edition of SBC Summit Tbilisi. Organised in partnership with Georgia-based company, Sports Media Holdings (SMH), and supported by presenting partners EGT Digital and Amusnet Georgia, the event promises delegates unmatched opportunities to discover the latest industry innovations, expand their industry network and enrich their educational horizons.

The event’s focus on pivotal Eastern Europe and Central Asia markets, including Georgia, Ukraine, Armenia, Bulgaria, and Romania, along with emerging markets like Uzbekistan will provide delegates with a comprehensive exploration of these vital regions, guided by insights from esteemed local experts.

Set to take place between the 25th – 26th of June at the Sheraton Grand Tbilisi Metechi Palace, the specialised summit will unify key stakeholders from leading regional and global operators, suppliers, affiliates, game developers, media organisations as well as specialists in marketing, CRM, SEO, payments and more.

Former Manchester City COO, and founder of EQ Esports & Gaming, Chris Bird, will kick off the event by delivering a keynote titled ‘Influencers, Content and Esports… You Bet! Unleashing the Power of Dynamic Strategies in the Esports Ecosystem.’ Bird will share effective strategies for leveraging influencers to drive the growth of esports and produce engaging content.

The conference agenda will serve as a pivotal educational platform for delegates seeking to expand their knowledge of the Eastern Europe and Central Asia regions. Attendees can expect to glean vital knowledge from over 60 distinguished experts across two dedicated conference tracks. Discussions will encompass topics ranging from navigating the region’s complex regulatory and compliance restrictions to the impact of Euro 2024 on sports betting.

Additionally, the conference will spotlight the burgeoning iGaming sector within the region. Delegates will gain key insights into the iGaming landscapes of markets such as Romania, Bulgaria, Serbia, Georgia, and Slovenia. The agenda also includes discussions on cross-market strategies for iGaming operators, emerging market opportunities, and iGaming socioeconomic impact on local communities.

The exhibition floor will feature 30 global and regional brands presenting the latest industry-defining technologies, innovative services, products, and new game releases. Notable brands featured on the show floor include Amusnet, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Digitain, EGT Digital, Setanta Sports, VBET, Winfinity and many more.

Concluding the first core day of the event will be an exclusive Poker Tournament, sponsored by Betlive and EvenBet Gaming. Set to be held at the ATI Rooftop Restaurant at the Sheraton Grand Tbilisi Metechi Palace, the tournament offers delegates the perfect opportunity to sharpen their poker skills, network with industry peers, and enjoy complimentary drinks.

In the evenings, attendees can look forward to building meaningful business relationships in scenic, lavish venues across several dedicated networking events. The first core day will conclude with the ‘Official Opening Party’ sponsored by Setanta Sports at Stamba Hotel. On the second day, an exclusive VIP dinner for C-level executives will be held at the Republic Restaurant, followed by the ‘Closing Party’ at the Republic Event Hall.

Rasmus Sojmark, CEO & Founder of SBC, said: “The inaugural SBC Summit Tbilisi was a tremendous success. This year’s event has built on that foundation to deliver even more. We’ve expanded networking opportunities, enriched educational experiences, and secured some incredible speakers.

“This year, we really focused on providing a comprehensive exploration of key regional markets, ensuring attendees are well-equipped to thrive in their business endeavours in Eastern Europe and Central Asia.”

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Latest News

Gaming Innovation Group successfully issues subsequent senior secured bonds of EUR 15 million

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Reference is made to the announcement from Gaming Innovation Group Inc. (“GiG”) on 17 June 2024.

Gaming Innovation Group Plc., a wholly owned subsidiary of GiG has successfully completed a EUR 15 million subsequent senior secured bond issue under its existing EUR-tranche bond loan with ISIN NO0013024018 (the “EUR-tranche”). Following the subsequent bond issue, the outstanding amount of the bond is EUR 90 million equivalent, including the SEK tranche with ISIN NO0013095687 (“the SEK-tranche”). The proceeds from the contemplated tap issue will be used towards financing the acquisition of CasinoMeister, that was announced in a press release on 3 June at 08:00 CEST, and general corporate purposes for GiG.

The transaction was very well received among investors across the Nordics, continental Europe and the US, with both existing as well as new investors participating in the placement, resulting in a significant oversubscription and a subsequent bond issue price of 103.75% of par.

ABG Sundal Collier and Pareto Securities acted as joint managers and bookrunners in connection with the subsequent bond issue.

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