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Just Slots chooses Future Anthem as AI growth engine to fuel game development

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Just Slots chooses Future Anthem as AI growth engine to fuel game development
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Recently launched games studio Just Slots to benefit from Amplifier AI’s Optimise module to drive future expansion of games portfolio via Tequity integration

Future Anthem, the pioneering AI and data science powerhouse, has partnered with Just Slots to provide Amplifier AI’s Optimise module through Tequity’s industry-leading remote gaming server (RGS).

Optimise, a key module in Anthem’s flagship product Amplifier AI, will enable Just Slots, a growth-focused casino game developer and provider, to make data-driven decisions regarding game development to build out its portfolio and establish itself as a leading brand in online gaming.

Optimise has been recently enhanced with major updates, and the module is now capable of processing billions of bets and creating AI-driven player clusters to provide a comprehensive understanding of how different players engage with casino games.

As a result, Just Slots will benefit directly from Optimise’s game launch and performance measurement, with data feeding back into the game development process, thus empowering the provider to build games that deliver memorable experiences to the player.

Just Slots has ambitious expansion plans in the coming years and has outlined how important Amplifier AI’s scalable features will be to them, delivering crucial measurability that will allow the provider to focus on enhancing its portfolio of best-in-class products.

Amplifier AI’s Optimise module will be made available to Just Slots via Tequity’s RGS after the leading vendor partnered with Future Anthem in January to offer the personalisation tools to its network of studios.

Future Anthem Chief Commercial Officer, Ian Tibot said: “As part of our collaboration with Tequity, Just Slots is the latest provider to benefit from our leading technology that helps to analyse and personalise every step of the player journey.

“We are delighted to begin working with such an ambitious developer. We have no doubt that Optimise will provide invaluable insight that allows Just Slots to focus on creating brilliant games.”

Just Slots Chief Commercial Officer, Christine Parkhill said: “Despite data being underutilised in the gaming industry, Just Slots is proud to champion an innovative approach to commercial campaign targeting and product development.

“Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”

Tequity Chief Executive Officer and Chief Technology Officer, Krzysztof Opałka said: “Partnering with Future Anthem has given many of Tequity’s valued customers access to industry-leading AI personalisation solutions through our first-class remote gaming server.

“Just Slots is the latest provider to entrust Future Anthem with delivering unrivalled machine-learning capabilities as they look to optimise and streamline the game development process.”

Latest News

Southampton Football Club announces Rollbit as its Front-of-Shirt Partner

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Southampton Football Club has announced that Rollbit, an innovator in the world of online gaming and entertainment, has become its official Front-of-Shirt Partner.

The partnership will see Rollbit’s logo front and centre of the Men’s First Team shirts and they will have visibility around St Mary’s through LED advertising and hospitality.

Launched in 2020, Rollbit is making huge strides in the online gaming, esports and entertainment space. Through their platform, Rollbit blends entertainment with investment in an innovative way, including the creation of digital gaming spaces for its users to explore.

The company has grown to have a huge global presence, with recent partnerships including the likes of Serie A giants Napoli and with the world’s most subscribed esports gaming team, FaZe Clan, who have over 8.5million subscribers on YouTube alone.

Southampton Football Club becomes Rollbit’s first partner within the Premier League, bringing together two organisations that share a commitment to innovation and delivering great experiences for their respective audiences.

Greg Baker, Chief Revenue Officer for Southampton Football Club said: “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner. This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”

Sam Norman, Head of Partnerships for Rollbit said: “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final. We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams. We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”

 

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Compliance Updates

Amid Public Outcry, Montenegro’s Anti – Digital Gambling Law Set for August Revisions

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In January 2024, Montenegro enacted amendments to its gambling laws that effectively ban the use of modern electronic payment methods, including Apple Pay, PayPal, mobile banking, IPS, and e-banking. This move has raised eyebrows across the global financial community, including the European betting and iGaming sectors.

Public Outcry and Anticipated Changes Expected in August

The controversial ban led to significant public outcry and industry backlash. In response, a new version of the law is allegedly expected in August, yet remains to be seen whether it will address some of these concerns.

The Montenegro EU Paradox

Ironically, a few months ago, the case gained media focus and went viral after the Minister of Finance stated that the country has no obligation to comply with EU rules. This paradoxical stance is surprising for a nation actively seeking EU membership and aiming to integrate into the digital business world.

Historical Context

In 2021, the European Commission urged Montenegro to strengthen its efforts to counter money laundering. However, the January 2024 amendments seem to move in the opposite direction, potentially isolating the country from EU practices and global financial community trends.

Industry Response

Since the beginning of 2024, Montenegro’s gambling sector has been in turmoil. The amendments, which force bettors to use cash or specific terminals for transactions, have caused significant inconvenience. This has led to business disruptions and investor uncertainty.

The industry has responded strongly against these changes. A petition to halt the amendments received 25,000 signatures in just five days. Montenegro Bet, the country’s trade association, has submitted the petition to the assembly and initiated a constitutional review. They are also engaging with international institutions to highlight the negative impacts of the law changes.

Massive Lawsuits Ahead

Multiple operators are preparing legal action, including a lawsuit before the International Court for Settlement of Investment Disputes, due to the apparent corruptive practices and unequal market access facilitated by the new law.

Looking Ahead

As August approaches, the industry and public are hopeful for revisions to the law that will align Montenegro with EU standards and global financial trends. The prohibition of safe and advanced online payment methods, in favor of promoting cash transactions, remains a troubling development that demands urgent attention and action.

 

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eSports

Oddin.gg fuels Dafabet with its esports odds feed and a variety of fast betting content including eCricket

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Oddin.gg is proud to announce its new partnership with Dafabet, a globally recognized platform and online betting powerhouse with global reach. Oddin.gg’s awarded odds feed has further improved the offer of one of the world’s biggest online bookmakers.

Dafabet stands out as one of the premier online betting platforms, boasting a vast, worldwide user base and a top-quality selection of offerings. With the integration of Oddin.gg’s comprehensive suite of esports products, Dafabet will enhance its esports betting experience for bettors by providing creative, esports-only markets and superior betting odds.

Leveraging Oddin.gg’s cutting-edge odds feed, known for its reliability, industry-leading uptime, and profitability, Dafabet will offer an enriched betting experience. The Dafa Sports betting site will also feature Oddin.gg’s fast betting content, including eFootball, eBasketball, and a unique eCricket.

Additionally, it will introduce a globally unique Counter Strike 2, 1 on 1 format and both male and female versions of a fast-paced table tennis betting product.

By incorporating Oddin.gg’s advanced technology, Dafabet will expand its esports markets, offering a broader range of options to its users regardless of their preferred platform: desktop, Android, iOS. This integration not only enriches Dafabet’s esports portfolio but also sets a new industry standard, combining Dafabet’s robust betting infrastructure with Oddin.gg’s expertise in esports betting.

James Barnfather, Head of Sports at Dafabet, comments: “With the esports industry skyrocketing, a trend we’ve already observed in our sportsbook, we recognized the need to supercharge our offerings to match market demand. Choosing Oddin.gg was an easy choice due to their unparalleled expertise and ideal product suite for our needs. This new alliance with Oddin.gg empowers us to intensify our commitment to esports betting globally. We have been eagerly anticipating the launch of these enhanced features for our players. On top of it, we see great potential in a 24/7 eCricket solution in line with growing appetite for cricket betting, yet lacking enough content such as football. The product is a perfect solution to fill the gaps. On the integration side, we have collaborated with various partners, and the feedback on Oddin’s integration has been overwhelmingly positive. Our team rates it as one of the best experiences, noting the prompt and precise responses.

Marek Suchar, Managing Director and Co-founder at Oddin.gg, explained why he is enthusiastic about the partnership: “We are really excited about this partnership with such a strong and well-known traditional brand. We admire the top expertise of Dafabet’s team combined with the massive community impact they have with their sponsorships. We feel honored to bring the most engaging esports betting experience to all Dafabet’s clients globally. Dafabet is also renowned for their commitment to responsible gaming and integrity which is in line with our long-term vision for the esports industry.”

 

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