Affiliate Industry
How 1xBet Partners makes life easier for affiliates
Participation in an affiliate program involves certain obligations for both parties; affiliates must successfully promote the brand in order to earn money, while the affiliate program itself is expected to provide timely payments and consultations on issues. But how does 1xBet Partners make sure that affiliates are happy and that the brand is promoted correctly?
1xBet Partners has refined its relationship with its affiliate partners to ensure that each has the content, branding, and communication tools needed to promote the 1xBet brand correctly.
Since its inception, the affiliate program has taken several constructive steps that have ultimately led to its success, with the program currently boasting more than 30,000 partners across the globe. With so many partners, it’s key that 1xBet Partners has enough content on hand and that it can be distributed effectively.
“No one knows more about 1xBet than the representatives of the brand. That’s why 1xBet has a high-quality content team that prepares texts for affiliates,” said the 1xBet Partners team. “Promotional announcements, texts on current events, betting tips. Each partner can get ready-made material to publish right away.”
To do this, 1xBet partners can write to their manager and request the text that they would like to see on their website. They can also do this to get graphics, which are equally important and must be high quality and consistent, which is why brand books have been created, according to which all visual materials are made.
“1xBet is very conscientious about this issue,” continued the team. “The brand’s design team prepares materials in accordance with strict guidelines. As a result, affiliates can easily get a banner to suit any taste for any current event, at whatever resolution they want. To do this, they just go to the affiliate account in the section with promotional materials or contact the manager.”
Indeed, there are several ways that affiliates can communicate with 1xBet Partners, and vice versa. The team at 1xBet Partners team is constantly working to ensure that there are as many communication channels with affiliates as possible. For most affiliates, the three main ways this can be done is through a partner account, a personal manager or a Telegram channel.
“1xBet Partners understands that the owners of websites, YouTube channels and Instagram accounts have many worries about their own development. That is why we make interaction as easy as possible,” concluded the team. “Saving time and the ability to monetise traffic has already attracted more than 30 thousand partners. Join, and you can experience all the benefits of 1xBet Partners.”
Affiliate Industry
StatsDrone data reveals MyAffiliates as the most used affiliate marketing software by the iGaming industry
New research from StatsDrone – the affiliate programme stats tracker – today, Thursday 11 April, unveils MyAffiliates as the most used affiliate marketing software in the gaming industry.
The research was conducted this month – April 2024 – on a sample of 1,100 affiliate programs with the latest StatsDrone data revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).
MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007.
The findings of the latest research, affirms MyAffiliates’ position as the preferred choice among gaming operators and, with nearly 16% of operators utilizing its software, has today cemented its position as a market leader.
Furthermore, with 17% of gaming operators still relying on proprietary software, the potential for solutions such as MyAffiliates is significant. As a ready-built solution, MyAffiliates seeks to further expand their market share and empower more operators to optimize their affiliate marketing strategies.
John Wright, CEO of StatsDrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so, for us, it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.“
Clemence Dujardin, MyAffiliates Group CEO comments: “Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.” She added, “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”
Affiliate Industry
Affilka by SOFTSWISS Announces Partnership with 10bet
Affilka by SOFTSWISS, a leading provider of affiliate tracking software for the iGaming industry, announces a new collaboration with 10bet, a prominent player in the iGaming realm.
10bet operates in diverse markets, including Europe, LatAm, and Africa. Offering both casino and sportsbook solutions, 10bet brings over 20 years of global experience and expertise to the table.
This partnership marks a significant milestone for both companies as they join forces to enhance affiliate marketing strategies and expand their market reach. 10bet has already launched seven brands through the collaboration with Affilka by SOFTSWISS. Five of these brands were successfully migrated, while two were created from scratch, with another one to follow shortly.
Notably, 10bet made a strategic decision to transition from third-party software to leverage the advanced features and tailored solutions offered by Affilka by SOFTSWISS. Thanks to a designated Project Manager in the 10bet team, the integration process was smooth and seamless. Allocating a single point of contact is crucial to ensure effective migration and ongoing success.
“We are delighted to partner with Affilka by SOFTSWISS,” says Yotam Peretz, VP of Acquisition at 10bet. “The platform provides us flexibility, reliability, and personalised support. That’s exactly what we need to optimise our affiliate programs and drive growth in our target markets. I’m sure this collaboration marks the beginning of an exciting and successful journey.”
Angelika Antonova, Head of Sales at Affilka by SOFTSWISS, comments on the recent partnership: “This migration serves as further validation of Affilka’s superiority over existing solutions in the market, highlighting its distinct advantages. We are happy to welcome 10bet to the Affilka family. This partnership signifies our shared vision for excellence in affiliate marketing. We look forward to collaborating with the 10bet team to deliver outstanding results and unlock new opportunities in the dynamic iGaming landscape.”
Affilka by SOFTSWISS is ready to present valuable industry insights and unveil the upcoming reporting system updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Affiliate Industry
LalaStars integrates Betby’s premium sportsbook
LalaStars, the premier affiliate program with high-converting brands, is pleased to announce its partnership with Betby, a leading provider of cutting-edge sportsbook solutions.
Betby’s premium sportsbook will seamlessly integrate through this collaboration into LalaStars’ Lala.Bet brand.
Featuring over 210,000 monthly events, more than 6,500 available markets, and as many as 125 sports, Betby’s premium sportsbook offers flexibility to cater to diverse betting preferences. Additionally, Betby.Games, its leading esports odds feed, are seamlessly incorporated into its sportsbook offering.
Mares Shamzhy, Chief Executive Officer at LalaStars said: “After conducting a thorough analysis of all Sportsbooks available on the market, evaluating them based on over 70 different criteria, our primary objective was to ensure that our choice of a new Sportsbook aligns perfectly with the ongoing dynamic development of our brands and the latest innovations in the gambling industry.
We are pleased to announce that Betby has been selected as our partner, embodying our values and aspirations. We are excited to commence this partnership with Betby and are confident it will bring substantial value to both parties.”
Chris Nicolopoulos, Chief Commercial Officer at Betby said: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding the range of betting options available to their audience. Integrating our innovative sportsbook solution onto their platform marks a significant milestone in our journey to redefine the industry.
Together, we’re poised to deliver an unparalleled betting experience to LalaStar’s users, offering a diverse range of markets and cutting-edge features. This collaboration underscores our shared vision of pushing the boundaries of what’s possible in online sports betting, and we’re excited to embark on this journey together.”
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