Affiliate Industry
Flying high: How RavenTrack is helping operators unlock the true potential of their affiliate programs
We sit down with Adam Rowley, Managing Director at RavenTrack, to understand why data, tracking and optimisation are key to a successful affiliate program
Your tagline is “win at performance marketing”. Tell us more about how you help operators maximise their partnerships with affiliates.
It is indeed. RavenTrack is a powerful affiliate tracking solution that allows operators to track, optimise and grow through their affiliate programs. Our proprietary solution offers an advanced affiliate tracking platform built by iGaming experts – this ensures it meets the unique demands of the industry, including the need to withstand the pace and complexity of affiliate marketing in the online sports betting and casino space. RavenTrack has also been designed to be flexible and customisable so that it can be adapted to individual client requirements. This combination of qualities has seen us become the go-to affiliate software tracking provider for more than 150 brands across the world, brands that are winning at performance marketing with the support of RavenTrack.
Why is tracking so important to the ultimate success of an affiliate program?
Tracking is the glue that holds marketing and sales together in the online arena. But effective tracking requires a platform that delivers reliability, accuracy and a seamless UX so that users can easily dig into the data and generate valuable insights. Speed and reliability are crucial so that operators don’t miss a single click or conversion. To track data effectively, operators (and their affiliate partners) need tools such as pixel and postback capabilities and geo-targeting. The former allows affiliates to track customer activity in real time which helps them maximise the revenue of the brands they work with. When it comes to intelligent geo-tracking, it allows users to identify and aim to funnel traffic through specific locations.
But tracking is just one part of the process and success of an affiliate program– online sportsbook and casino operators must be able to take the data they have tracked and use it to optimise campaigns, both internally and those being run by their affiliate partners.
What does optimisation look like? How does RavenTrack help its customers do this?
Traffic source provides a lot of spoke for optimisation, especially when it comes to things like which affiliate is performing best, changes to traffic, ROI and conversion rate optimisation. With RavenTrack, operators have the insight they need to do this. They can also give their affiliates access to data via their own internal reporting systems – this is done via our two-way API – to help determine which campaigns and creatives are delivering the best results. Operators also need to optimise the commercial agreements they have in place with their affiliate partners, and this means being able to offer them a range of options including CPA, revenue share, CPL, CPM and hybrid.
As operators – and their affiliates – get more experienced at using data and tracking, they will want to customise reports to a pretty granular level so that they can optimise to a much deeper and greater extent. Customisable reports (we have more than 20 reports available), marketplace and dashboards are just a few of the tools we provide to help operators and affiliates optimise campaigns and work to the commercials that deliver for both parties.
And how does all of this come together to help both operators and affiliates scale at pace?
Our fixed-cost model means operators can create as many campaigns for their brands as they like without the worry of additional costs. This in turn makes growing their program pretty straightforward. With a long list of commission structures available (which can be customised by the client) for their affiliate partners, operators can ensure the growth of the program is reflected in the growth of the wider business, ultimately allowing them to maximise profitability from affiliate marketing activity while at the same time ensuring their partners are fairly compensated for the quality traffic they send.
Migrating to a new affiliate tracking platform can cause major upheaval. How do you help operators through the process?
We know that moving to a new platform can be a big decision and a significant undertaking, but we have plenty of options to make it a seamless process from start to finish. This includes working with the affiliate program team to run their old and new program side by side to ensure there is absolutely no drop-off in traffic or lost data. Our UK-based account and customer support team is always on hand to assist during the migration process, and once operators are up and running with RavenTrack – this includes helping them get the most out of our platform and tools.
RavenTrack has only been around for a handful of years but has already achieved great things. What can we expect in the months ahead?
We hit the market in 2018 and haven’t looked back. Today, we work with 150 brands, processing more than one billion clicks per month and £2billion in deposits to date. The operators using RavenTrack to run their affiliate programs have generated more than £500 million in revenue and counting. Our numbers speak for themselves and no matter the size of brand or affiliate program, our solution is the key to unlocking the true potential of affiliate marketing. As for the months ahead, expect more platform updates, new tools and some big-name partnership announcements.
ReferOn, the state-of-the-art affiliate management system has gathered and analysed its operational data for 2024. The past fiscal year showed impressive and promising signs of sustainable growth for the brand as it recorded record increases in all major statistical categories.
The company’s new record growth results included increases in
- New registrations: 183.50%
- Number of affiliates: 53.17%
- Active landing pages: 203.90%
- Active trackers: 32%
- Number of clicks: 699.70%
- New registrations per month: 183.50%
- Clicks per month: 693%
A major factor for 2024’s growth was the team’s commitment to innovation and developing educational content for its users. Q3 and Q4 saw major technical updates and QoL improvements to the platform. Operators and affiliates saw increased functionality in the platform’s features: affiliate registration page modifications, postback enhancements, added data and reporting functionality, and further improvements to data campaign action.
The ReferOn Insights seminars allowed operators to join David Harris, B2B Affiliate Team Manager, to explore ReferOn’s capabilities and help boost campaign metrics. This educational content set the foundation for the team to develop further assistive materials to empower ReferOn users to activate their affiliate marketing.
David Harris highlighted 2024’s success: “This year’s growth statistics demonstrate our team’s collective efforts and show us promising signs looking forward. Our success was actualised with multiple award nominations and wins at various industry award events. This industry recognition results from our commitment to technological innovation and dedication to customer service. We hope to carry this positive momentum into 2025.”
ReferOn experienced widespread success in 2024, receiving industry recognition from multiple prestigious organisations. AffPapa nominated ReferOn for the Rising Star Award 2024, the SBC Awards 2024 shortlisted the company for the Acquisition & Retention Partner category and, finally, ReferOn won the Best Partner for Customer Acquisition & Retention 2024 category at the SiGMA Awards 2024.
In 2025 Q1, ReferOn will focus on client communications and making further product-facing additions. A few technical updates the team has planned include tweaks to the notification areas and payment processes and greater functionality in reporting metrics. 2025 will see more strategic partnerships with external vendors, where the team will conduct more migrations to assist with onboarding. Lastly, the ReferOn Insights seminars will continue, and the company will have more educational content in the works.
N1 Partners is bringing excitement this holiday season with the X-Mas Giveaway! High-achieving affiliates can get rewarded with exclusive prizes, including a dream trip to the Maldives, premium gifts, and more. Join the giveaway and celebrate your success with us!
This December, N1 Partners is launching the X-Mas Giveaway to reward our valued partners. This giveaway offers prizes for our high-achieving partners.
From December 1 to December 31, all registered partners who generate 50+ FTDs within December enter the draw to win one of five AirPods Max. But that’s not all—participants with the top three deposit sums get rewarded with premium prizes:
- 1st Place: A luxurious trip for two to the Maldives
- 2nd Place: An exclusive Louis Vuitton Travel Kit
- 3rd Place: An iPad Pro 13″ (1TB)
N1 Partners is committed to creating opportunities for all partners to succeed. New partners are invited to join our network to become eligible for this giveaway. Sign up here and get started today.
“At N1 Partners, we are always striving to surprise and delight our affiliates. We don’t view each affiliate as just another account, but as a valued partner with whom we build long-lasting business relationships. Promotions like these give our partners the opportunity to see that firsthand and earn well-deserved rewards for their achievements.” — Alexa Bond, Head of Affiliates, N1 Partners
For full terms, visit our website. Winners will be announced in early January 2025.
This holiday season, let N1 Partners be your gateway to exciting rewards and opportunities!
About N1 Partners
N1 Partners is a company with expertise in online entertainment. Today, N1 Partners unites over ten high-converting online casinos, betting brands, and the N1 Partners affiliate program.
PartnerMatrix, a premier affiliate and agent management software provider, and Momentoom, a fast-growing and successful iGaming solution provider are excited to announce their partnership.
This collaboration introduces PartnerMatrix agent system software integration into Momentoom’s advanced platform offering, delivering innovative tools and enhanced functionality to operators worldwide.
The partnership brings together the strengths of two dynamic companies. Momentoom’s flexible Turnkey and API solutions, designed to meet the diverse needs of operators globally, now incorporate PartnerMatrix’s industry-leading agent management tools. Operators will benefit from improved network management, real-time performance tracking, and optimized player acquisition strategies, creating a seamless and scalable environment for growth.
PartnerMatrix agent system software is renowned for its ability to simplify and enhance the management of affiliate and agent networks. Its intuitive features allow operators to monitor campaign success, manage commissions, and effectively expand their market reach. The integration reflects both companies’ dedication to innovation and their shared commitment to helping operators achieve sustainable growth.
Vahe Khalatyan, CEO of PartnerMatrix, commented: “Momentoom is a fast-growing name in iGaming, providing truly targeted solutions for the market. PartnerMatrix will proudly cover agent management solutions, ensuring the most updated and cutting-edge agent tools for Momentoom’s audience. The agent market and networks are growing rapidly, and this partnership will surely bring an extra focus to the topic, with big potential in many regions worldwide.”
Artyom Dovlatyan, CPO of Momentoom, said: “The integration of PartnerMatrix agent system into our platform is an exciting milestone for Momentoom. This collaboration reinforces our commitment to delivering operator-centric solutions that drive efficiency and growth. PartnerMatrix’s expertise in agent and affiliate management aligns perfectly with our mission to empower operators in the iGaming industry.”
Together, the companies aim to equip operators with the tools they need to succeed in a competitive market.
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