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NODWIN Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for INR 73 Crores

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NODWIN Gaming acquires gaming adjacent IPs and gaming talent business from OML Entertainment for INR 73 Crores
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NODWIN Gaming doubles down on massifying esports by broadbasing the target fan audiences for gaming and esports entertainment.

NODWIN Gaming, South Asia’s leading esports company, and an independent subsidiary of Nazara Technologies Limited, has acquired the Gaming and adjacent IP business of OML Entertainment. NODWIN Gaming has agreed to a consideration of INR 73 crores as part of an agreement concluded between NODWIN Gaming and OML Entertainment. The transaction will provide partial liquidity to OML Entertainment shareholders, including CA Media. Ajay Nair, MD of OML Entertainment, will join the NODWIN Gaming board as part of this transaction and will work with Akshat Rathee, MD of NODWIN Gaming and the NODWIN Gaming management team to ensure smooth integration of the OML IPs with NODWIN Gaming and help with growing NODWIN Gaming’s business.

This acquisition taps into a growing synergy between the two companies. While NODWIN Gaming is known for its esports and gaming expertise. OML Entertainment is known for managing some of India’s biggest gaming & entertainment creators such as Tanmay Bhat, Samay Raina, Suhani Shah, etc. and for owning and executing storied IPs such as the BACARDÍ NH7 Weekender (described by The Guardian as “India’s answer to Glastonbury”), well-attended comedy touring properties such as LOLstars and Headliners and India’s biggest hip-hop league – Breezer Vivid Shuffle. OML Entertainment also works with some of the biggest brands in India to produce well known properties such as the Levi’s Music Week and the hugely successful YouTube FanFest.

Today’s youth demand an increasingly diverse and engaging experience as the lines between gaming, esports, comedy and music become blurred, and gaming becomes more mainstream. This transaction allows NODWIN Gaming to massify gaming and esports by tapping into emerging synergies in gaming entertainment that a 14–30-year-old is looking for. It enables the firm to build IPs that are relevant to fans and are more brand centric. The OML Entertainment team transferring to NODWIN Gaming as part of the transaction not only has proven capabilities in building world-class live experiences, but also will significantly enhance the multiple esports IPs that NODWIN Gaming organizes through the year including Dreamhack and India Premiership.

Akshat Rathee, Managing Director, NODWIN Gaming says “NODWIN Gaming strongly believes that continuous growth in the IP portfolio is central to building a vibrant ecosystem of fans, talent, broadcasters and brands. This has been the essence of NODWIN Gaming since the early days of creating The India premiership or Dew Arena.  The addition of some of the largest IPs in India like NH7 weekender is going to accelerate the massification of esports and gaming entertainment across the spectrum of fans and brands. The multi-faceted talent that joins us cuts across gaming and pop culture and lays the perfect foundation for NODWIN Gaming to create more IPs. The proven capability of the brilliant team that joins us from OML Entertainment will further ensure that we can execute and monetise our IPs.”

Ajay Nair, Managing Director, OML Entertainment, added, “We believe in the convergence of different pop culture genres and have seen that this has already happened across several platforms and IPs. It makes a lot of sense to consolidate the strengths that OML Entertainment and NODWIN Gaming have in the live IPs and gaming spaces. Over the past years, our experience working with NODWIN Gaming has been very fruitful and we are confident that our live IPs and the teams that execute them have found a good home at NODWIN Gaming. OML Entertainment will continue to focus on building its OTT content production, talent management and branded content businesses. I look forward to working with Akshat and the NODWIN Gaming team to deliver on the true potential of this partnership.”

The total revenue of the acquired business of OML Entertainment during FY20 (pre-COVID) was INR 91 crore with EBITDA of ~10%.  OML Entertainment will continue to consolidate its non-gaming creator-driven content and talent management businesses as it scales its OTT offerings and branded content marketing suite of services that currently works with over 700 creators across the world. This business had clocked revenues of INR 170 Cr in FY 2020 and has grown tremendously ever since.

Bitcoin

Thunderpick is launching the first ever eSports tournament series with a prize pool in Bitcoin

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Thunderpick is launching the first ever eSports tournament series with a prize pool in Bitcoin
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The Thunderpick Bitcoin Series is an online event that officially starts on the 17th of January with a CS:GO tournament that will last until the 7th of March. Other CS:GO and Dota 2 tournaments within the Thunderpick Bitcoin Series are expected later in 2022.

The first tournament of the Series will host top CS:GO squads from all over the world. There will be a total of 23 teams competing for a chance to win a chunk of the 1.2 Bitcoin prize pool with at least $75,000 guaranteed. The minimum amount is a secure prize, but there is no telling how high the Bitcoin price might go up during the playoffs, so the main prize might be even higher!

The format of the CS:GO tournament will be a standard best-of-three, divided further into three stages with the collective 50 Bo3 matches. In the closed qualifier 4 teams will face double elimination, where the winning team will advance to the main stage. Main stage will feature 16 teams where only 8 can get into the final stage and play against 4 additional guest teams. During the Grand Finale the top teams of the tournament will fight over who will take the main prize home.

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eSports

LEC Partners with Red Bull, Warner Music, and Secretlab for 2022

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LEC Partners with Red Bull, Warner Music, and Secretlab for 2022
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We’re thrilled to announce the return of three long-term partners for the LEC 2022 season.

As we prepare for the start of LEC Spring 2022, we’ve been working with our partners to ensure that we offer the best possible viewing experience for our fans around the world. Today, we’re proud to announce that three of our long-term partners will be returning to support the 2022 season.

The first of these partnerships is our Official Energy Drink Supplier, Red Bull. This will be our fourth consecutive year working with Red Bull and we can’t wait to build on our partnership throughout the year.

Red Bull will excite the LEC followership by creating content activations that will appear throughout LEC events and also promoting grassroots LoL esports over the next 12 months. Further, Red Bull Solo Q, the official 1v1 League of Legends tournament, in which fans can compete against each other, is returning for 2022.

Next, we are ecstatic to confirm that Warner Music will once again be joining us as an Official Music Partner for 2022. Over the four years we’ve been working with Warner, they’ve introduced some truly amazing artists to LEC fans and we can’t wait to see what they’ve got in store for the year ahead.

Warner Music was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza, and will be bringing a similar calibre of talent to LEC content going forward.

Finally, we’re excited to confirm that Secretlab will be returning for a multi-year partnership as the Official Gaming Chair Partner for the LEC and EU Masters! From chairs inspired by K/DA’s music releases and the Ruination event to the premiere of Arcane on Netflix, Secretlab has been a constant in the League of Legends universe, celebrating major League milestones since 2019. As the Official Gaming Chair at regional leagues and global tournaments including the World Championship, the Mid-Season Invitational, and All-Star, esports teams have gotten familiar with Secretlab chairs and we’re delighted to have them return to support the LEC for the third year running with the new Secretlab TITAN Evo 2022.

Additionally, the exclusive Secretlab x League of Legends Tilted emote that was first dropped during Worlds 2021 will be making its return during LEC 2022 – stay tuned to Secretlab’s social media pages to find out how you can get yours.

“LEC has constantly kept us on the edge of our seats with mind blowing plays each year. With the induction of increasingly younger talents across the league, following an action-packed year which made LEC 2021 the most watched season of all time, we’re expecting even more epic faceoffs in the upcoming season and the teams can count on being supported by the world’s best gaming chairs in their battle for a spot at Worlds,” says Beatrice Wee, Senior Manager, Global Partnerships, Secretlab. “There’s no compromise when it comes to equipping Europe’s best.”

With these amazing partners alongside us, we can’t wait for what will no doubt be the most exciting year of LEC action yet. Will MAD Lions continue their reign at the top, or will old favourites G2 Esports or Fnatic rise back to the top spot with their refreshed rosters?

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Cryptocurrency

Gambit Esports Partners with EXMO

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Gambit Esports has announced a one-year partnership with cryptocurrency exchange platform EXMO.

As part of the deal, EXMO will become the general partner of Gambit Esports’ CS:GO, Dota 2 and Apex Legends rosters, as well as AS Monaco Gambit’s Dota 2 and Fortnite teams.

As part of this collaboration, Gambit, with the support of EXMO, will in detail introduce the possibilities of cryptocurrencies to the esports fans, and will also help to debunk many myths in the industry.

“Many of our players have already become crypto-enthusiasts – cryptocurrencies have been a part of their portfolio for quite some time already, along with stocks and real estate. That’s why I support this partnership which we launch together with one of the most tech-savvy cryptocurrency exchanges on the market. Welcome to the Gambit family, EXMO!” Konstantin Pikiner, Sports Director of Gambit Esports, said.

“We are pleased to welcome EXMO as the General Partner of our AS Monaco Gambit Dota 2 & Fortnite teams. The support of a renowned company like EXMO will allow us to continue nurturing our Esports section, while also developing a particularly innovative and engaging component,” Oleg Petrov, Vice-president & CEO at AS Monaco, said.

“Cooperation with a successful esports team has been in our plans for a while. Therefore, we are delighted to start our partnership with Gambit Esports, one of the most successful esports organizations in the world. With our joint initiative, we intend to highlight how much esports and cryptocurrencies have in common: both areas have become a part of modern life, and the last couple of years have only strengthened public interest in these industries. For traders, just like for esport athletes, such personal qualities as strategic thinking, courage and speed of reaction to changes are of great importance. Together with Gambit, we want to create many interesting opportunities for our audiences,” Sergey Zhdanov, CEO of EXMO, said.

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