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Tenjin and GameAnalytics launch Growth FullStack

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Tenjin and GameAnalytics launch Growth FullStack
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Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and training resources offering affordable access to data and analyses.

Launched to coincide with the release of iOS15, Growth FullStack empowers mobile developers to navigate a privacy-centric marketing landscape which requires a unified approach to managing significant amounts of disparate datasets. Unable to use Apple’s Identifier for Advertisers (IDFA) and with low numbers of mobile users opting to share their  user-level data with apps, marketers have been left with scattered datasets which haven’t been utilized effectively for performance marketing. Similar changes are imminent on Android, impacting the entire app developer ecosystem.

Large app publishers have already figured out that consolidated , better-analyzed data is the solution. However, the huge data science and R&D teams large publishers operate are unattainable for 99% of mobile publishers. The vast majority are caught in a transition period where familiar, Mobile Measurement Partner-centric deterministic attribution is not working anymore and Apple-centric attribution such as iOS15’s SKAdNetwork isn’t widely understood.

Growth FullStack enables mobile publishers to collect the data that they need, store it in the way they want, and optimize their campaigns activity using off-the-shelf or custom analyses. Enabled by a no-code ‘plug and play’ model, mobile marketers no longer need to depend on in-house data engineering to unify and understand complex data sets.

Announcing Growth FullStack, Tenjin CEO and Co-Founder, Christopher Farm said:

“We’re excited to partner with GameAnalytics to offer Growth FullStack. The inspiration was our joint understanding that mobile marketers have their own siloed data sources, databases and analyses – sometimes multiple of each – but no way to draw them together post-IDFA. Paired with iOS14 and 15 redacting some of the important dimensions (for example country data sets) finding ways to build a network of data within Growth FullStack provides the tools and training for mobile publishers to achieve the similar insights like big publishers are used to, enabling them to focus on building their apps and games. GameAnalytics and Tenjin both have very popular free platforms and share a commitment to educating our clients, so we’re delighted to be working together to help great apps grow in the new privacy-first world.”

Morten E. Wulff, Chairman and Founder at GameAnalytics, added:

“We’re thrilled to be announcing our new partnership with Tenjin, which is perfectly aligned to help us deliver best-in-class developer tools. Conversations with our mutual mobile game clients showed that they want us to offer services across their full stack of data tools, and Growth FullStack is the first in a suite of collaborative products that will supercharge the switch to Apple & Android-centric attribution. Mobile performance marketing architecture has been thrown into disarray during 2021 for publishers worldwide, but with Growth FullStack any mobile publisher can run new analyses of previously diffuse datasets with no in-house expertise.”

Growth FullStack has been operating in early access and trialled by publishers including Lucky Kat Studios.

Hernan Zhou, Co-Founder and CTO at Lucky Kat Studios, commented:

“Indie game developers need help to make sense of the post-IDFA world of mobile marketing. Old tools aren’t able to support user acquisition as they did before iOS14 and the data sources we have access to require far more analysis to generate insights. For example, one of our main user acquisition channels now has two APIs for the same data: Apple’s data and their own data. How do we figure out which is best to help us grow? Ultimately we want to focus our energy on making games, and Growth FullStack will be vital in enabling that.”

Compliance Updates

Portuguese Regulator Approves Crash Games

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Portugal’s regulator has approved a draft regulation that will allow crash games to be played in the country.

Portugal’s Gaming Regulation and Inspection Service (SRIJ) announced the approval on May 19. It took effect on May 20, with the country’s Legal Regime for Online Gaming and Betting amended to include crash games in the legislation.

Crash games are house-banked games that allow players to play against the operator. They are based on a multiplier, which increases from 1 throughout the game to a maximum of 100.

Players aim to withdraw their bet before the game ends, receiving their initial stake times the multiplier if they do so. If they fail to do so, they lose their stake.

The legislation states that the multiplier will go from 1x to 100x. Additionally, the return to player cannot be less than 80%.

Licensed operators in the country may now apply for permission to offer the games.

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GUCCI AND FACEIT PRESENT GUCCI GAMING ACADEMY, DESIGNED TO EMPOWER THE NEXT GENERATION OF ESPORTS TALENT

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GUCCI AND FACEIT PRESENT GUCCI GAMING ACADEMY, DESIGNED TO EMPOWER THE NEXT GENERATION OF ESPORTS TALENT
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The World Health Organization (WHO) to provide expertise and support on health topics

Gucci and FACEIT have joined forces to debut the Gucci Gaming Academy, the first initiative of its kind created by a luxury fashion brand, envisioned to empower young esports talents, while creating a healthier playing and competition environment. The development program has been designed to provide support and enhance soft skills – through dedicated coaching sessions and teamworking activities – and help the next generation of esports talent to navigate the increasing amount of mental and physical issues coming from the pressure of in-game performance and online scrutiny.

The Gucci Gaming Academy is kicking off with four CS:GO players who are already competing in the FACEIT Pro League (FPL),  a competitive, moderated online league which has proven the springboard for the careers of some of esports’ most decorated pro players, with the intention of growing this number over time. Candidate selection will not only be based on in-game performance, but also on interviews to assess applicants’ personal values and soft skills, including their aptitude for teamwork and approach to conflict resolution. Players will be part of the Academy for up to one year, or until they are signed to a team, thus turning professional.

The Gucci Gaming Academy is filling a much-needed role in the future of the esports talent pipeline, facilitating the shift from amateur to pro in a similar vein to the academy programs seen in traditional sport.

Nicolas Oudinot, EVP New Business and Gucci VAULT CEO said “Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way, we are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports. Understanding the issues that are relevant to them and learning about these from the people they affect are at the core of this collaboration.”

We are proud to announce the launch of the Gucci Gaming Academy. Together, we identified a need to create a new initiative that would aid the development of new talent. The Academy will offer a clear path to pro structure connecting the dots between the FACEIT Pro League, education and well-being,” commented Co-Founder & CBO of FACEIT, Michele Attisani. “The physical and mental demands on players looking to compete at a professional level are high. Players have rigorous training schedules, compete in high-pressure tournaments and immense pressure from fans, so it’s important that new talent entering the space are equipped with the right support structure at an early stage in their development. Supporting and empowering young esports talent is at the core of FACEIT’s values and through our shared vision with Gucci, we hope the Academy helps equip the role models of tomorrow.”

The program comprises group and individual activities to improve the esports athletes’ skills, within and outside the spheres of their respective game titles, as well as additional benefits, such as:

  • Group sessions facilitated by psychologists who specialise in esports from Mindwork; topics include “Performance under stress”, “How to deal with the spotlight”, “Teamwork” and more
  • Individual sessions with specialised psychologists who will provide support for players as they pursue their competitive journeys
  • Digital training plans designed specifically for each player, supplied via the Gucci Education platform
  • Participation in community-driven experiences coordinated through the Gucci Changemakers Volunteering program
  • Access through FACEIT to professional coaches who will provide training for improving in-game performance and offer practical strategies for how to compete professionally while maintaining a healthy mindset
  • Virtual educational sessions teaching the basics of player contracts and personal branding.
  • Top-of-the-line gaming PCs and monitors for optimal performance and personalised selection of computer electronic peripherals from Logitech G for high-level gameplay and to facilitate learning
  • Access to the vast Gucci and FACEIT esports network for the players’ entire careers

Representing the values of the Gucci Gaming Academy are the ambassadors, commentator James Bardolph, Counter-Strike legend Christopher “GeT_RiGhT” Alesund and trailblazer for women in esports Stephanie “missharvey” Harvey. The ambassadors will also act as mentors to the academy players, having 1-on-1 mentorship sessions with each talent monthly.

Gucci Gaming Academy has been designed by Gucci and FACEIT alongside some of the world’s leading mental and physical health organizations and legal minds to ensure every element of the curriculum has been informed by experts.

Significantly, as part of the program, Gucci and FACEIT will also work with the World Health Organization to find ways to support all gamers involved to improve their gameplay while prioritising health and safety. This includes mental and physical health, fighting misinformation online, among other essential topics.

“We welcome efforts by Gucci and FACEIT to encourage their large online communities to take the necessary steps for better health and well-being,” said Andy Pattison, Team Lead of Digital Channels at the World Health Organization. “We need to continue to reach people with lifesaving health messages where they are, in the palms of their hands.”

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World’s largest arcade platform offers retro gamers Epic deal – giving access to over 1300 Games

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World’s largest arcade platform offers retro gamers Epic deal - giving access to over 1300 Games
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The world’s largest library of retro games, Antstream Arcade, will be slashing the price of its annual premium subscription to just $19.99 as part of Epic’s Spring Mega Sale. Between Thursday 19th May to Thursday 16th June, this discount will be available on the Epic Games Store and across all other platforms, giving retro gamers around the world ad-free access to over 1300 games. 

This world leading library of games includes retro classics like Mortal Kombat, Pac-Man, Space Invaders, Monkey Island and Earthworm Jim – all of which can be streamed from the cloud without the need for additional downloads or for microtransactions. 

Players from around the world will also be able to compete in Antstreams global tournaments, moving up the global leaderboards and engaging in game exclusive  “Challenge Modes” – modes that put new spins on old classics. Like Pac-Man Hide and Seek, or Mortal Kombat On The Ropes challenges. Players will also be able to enjoy Antstream’s new “Giant Slayer” feature – where players can challenge the global Antstream community to beat their high score in a game of their choice – bringing the joy of the classic Arcade to the modern gaming audience.

Steve Cottam, CEO at Antstream Arcade, said: “Our goal as a company is to bring some of the greatest games ever created to a global community through the medium of cloud gaming. Unlike other cloud gaming platforms that might have only 100 games, Antstream currently offers players over 1200 titles – with a price tag that sits well below our competition. And with this latest deal alongside Epic’s Spring Mega Sale, we are excited to make retro gaming more accessible than ever”.

Outside of the premium subscription option gamers are still able to access their favourite retro games on their computer, mobile, tablet or other devices through the free, ad-supported tier. Antstream Arcade features fully licensed and fully playable retro games from publishers including Disney, Warner Brothers, Taito, Atari and Bandai-Namco, as well as a huge range of smaller indie developers and IP owners from the arcade era and beyond. 

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