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Zoey Ng Joins Galaxy Racer As Regional Marketing Manager, SEA


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Zoey Ng Joins Galaxy Racer As Regional Marketing Manager, SEA
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Galaxy Racer (GXR), one of the fastest-growing esports, lifestyle and entertainment organizations in the world, headquartered in Dubai, has announced the appointment of Zoey Ng as the Regional Marketing Manager for Southeast Asia.

Ng will lead the best-in-class regional marketing initiatives in Southeast Asia for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer. She will be working closely with respective local marketing managers, focusing on the company’s aggressive expansion across the Southeast Asian region.

Ng previously handled the social media presence across Yahoo Esports Southeast Asia & FSL, Southeast Asia’s premier women gaming circuit. She executed the marketing activations over various PC & mobile esports titles for FSL.

She was previously the Marketing and Business Development Executive at SelectStart Pte Ltd, a Singaporean-based esports consultancy agency, where she executed the B2B & B2C marketing initiatives. She conceptualised and curated content featuring esports players and talents in Southeast Asia across several game titles such as Dota 2, VALORANT, League of Legends: Wild Rift, and Mobile Legends: Bang Bang for Yahoo Esports Southeast Asia.

Ng is an avid gamer of Dota 2 and League of Legends: Wild Rift and loves to watch VALORANT during her free time.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma, champions of Dota 2 The International 7, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Mitch Esguerra, Southeast Asian Operations CEO of Galaxy Racer commented, “As the rising content powerhouse in the region, Galaxy Racer equally places efforts on getting the best internal talents in the field, Zoey, and her work are some of the most notable marketing initiatives I’ve seen, her skillset combined with her natural creativity will definitely add value to what Galaxy Racer brings towards the communities we’re present in now and in the near future. With Zoey’s marketing leadership in the region, the esports and gaming community of Southeast Asia can expect a lot of great things from Galaxy Racer in the coming months.”

Allan Phang, CMO of Galaxy Racer commented, “Zoey brings along a wealth of marketing experience to the esports community, which we recognize and value her talent. I’ve personally seen her marketing activations and she’s definitely the best of the best in the esports industry. As Galaxy Racer pushes forward with our aggressive expansion plans, having a regional leader to spearhead our marketing activations across the group is imperative. We look forward to having Zoey onboard with us. Welcome to our galaxy!”

Zoey Ng, Regional Marketing Manager, Southeast Asia of Galaxy Racer commented, “Allan and Mitch gave me a great overview of Galaxy Racer’s strategic goals and direction and it certainly aligns with my career aspirations as well as areas of interest. Previously being in the news and media for esports, I am impressed on how fast the organisation has expanded into Southeast Asia in the last quarter – results do speak for itself! I’m more than excited to embark on this new journey to bring Galaxy Racer to greater heights through strategic marketing initiatives across Southeast Asia. With the recent merger with Team Nigma for our competitive esports division, Nigma Galaxy, I am confident to share that there’s more to come, so watch out for us!”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise!™ and Rainbow High, both featured in Netflix.

RTE has recently invested in My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

eSports

Williams Esports Announces eNASCAR Driver Line-up and New Livery

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Williams Esports has announced that they have retained both their drivers ahead of the forthcoming eNASCAR Coca-Cola iRacing Series 2023 Series.

Donovan Strauss and Vicente Salas will look to continue their progression in eNASCAR after a solid first season representing the team. Strauss was the 2022 eNASCAR Rookie of the Year after his consistent performances secured him automatic qualification for the 2023 season, while Salas qualified from the eNASCAR Road to Pro Contender Series, winning the first race of the series at Phoenix in early November.

The eNASCAR team will be sponsored again by Duracell, with a custom livery showcasing the iconic coppertop of a Duracell battery. Contested over twenty rounds, this year’s Championship will be streamed live on the Williams Esports Twitch channel for each race. The first event is to be held at LA Coliseum on January 31.

Steven English, Director of Esports at Williams Racing, said: “We are delighted to welcome back both Donovan and Vicente after a great first season with the team which saw a number of top 10 finishes for both drivers.

“It is now time for us to go from strength to strength in the series and show our credentials as one of the best teams in the competition. I have full faith that this will be a standout season for the team.”

Vicente Salas, eNASCAR Driver at Williams Esports, said: “I feel more prepared than I’ve ever been for this year. Running contender helped me learn what I need to do better and it showed me I can really run up front. Consistency and playing the long game will be key. I feel blessed to return to Williams Esports and I cannot wait to get after it.”

Donovan Strauss, eNASCAR Driver at Williams Esports, said: “I’m very honoured to have another shot with Williams Esports in the eNASCAR Coca-Cola iRacing Series in 2023.

“The biggest thing I’m focused on this year is my mental game. If I can stay on the right track with that, I have hopes of contending for the playoffs. I’m looking forward to continuing to improve my craft in the series and bring in good results for our team in 2023.”

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eSports

UKETC Announces Leadership Changes

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The UK Esports Team Committee (UKETC), a collective of UK based esports teams, formed in 2021 as a committee of like-minded individuals, with the aim of progressing and growing the UK esports industry, and representing the voice of teams within wider industry discussions, has announced a change of leadership with immediate effect.

Daniel Chung (COO and co-founder of MNM Gaming) and Jeff Simpkins (COO of Resolve Esports) have been voted by the Committee to the roles of Chair and Vice Chair respectively, for 2023.

Daniel and Jeff are both founding members of the UKETC, and their experience with their respective organisations as well as seeing the development and growth of the UKETC since its creation will be beneficial going forward.

Oliver Weingarten and Stuart Brown have now stepped down from their roles as Chair and Vice Chair respectively. However, they will both remain members of the Committee.

“It was a privilege to be initially elected to Chair by my peers, and I feel in a short space of time we have shown that the teams can work together for a common goal – to improve the infrastructure of esports. There is a lot more work still required, many issues to be tackled, but the foundations are in place and I know that Dan and Jeff are well placed to continue to make strides, and will have the full support of all the members,” said Oliver Weingarten.

“It’s an honour to be elected by my peers to represent the UKETC as the Chairman. Olly and Stu have done a fantastic job moving the UKETC’s forwards to reach our goals. With Jeff taking on the role of Vice Chair, we will continue to build on the UKETC and improve esports for UK teams,” Daniel Chung said.

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Africa

Results: 2023 Northern Cape Online Championships

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Even with load shedding causing frustration among both athletes and officials alike, Mind Sports South Africa (MSSA) was able to still host a verys successful championship were all participants were able to compete and, most of all, have fun.

With the “competent” South African government stating that South Africa will have load shedding for the next two years, MSSA is already reviewing its policies in regard to load shedding and its online championships.

Load shedding has a huge impact on esports, and may end up causing online console and pc gaming to become elitist as only those who are substantially financially advantaged will be able to compete. It may also result in mobile esports becoming more popular.. A continuous and consistent electricity supply is vital to South Africa developing as a major esports nation.

Nevertheless, MSSA is more than happy with the results from the 2023 Northern Cape Championships.

There were no less than seven (7) provinces represented, and more importantly, there were more females participating since 2020. Of the 22 athletes who earned Provincial Colours, 7 of such athletes are females.

Special mention must be made of Karli Roodt (Middelburg Hoërskool) who is the first female champion in the esports title of Rocket League to earn Mpumalanga Provincial colours. Karli also qualifies for National Team Trials, and may very well end up in the National Squad and/or Protea Team.

The female esports team, VYBN Females, also had a good showing in the CSGO esports title. The team has now earned Provincial colours as well as qualifying for National Team Trials, and may very well end up in the National Squad and/or Protea Team. Of course, CSGO is just  one of the six titles which MSSA has entered to contest at IESF’s 15th World Championships.

IESF’s 15th World Championships will be played to the following titles:

  • Counter-Strike: GO (CSGO)
  • Counter-Strike: GO (CSGO) – Female division
  • DotA 2
  • eFootball
  • Mobile Legends, Bang Bang
  • PUBGM
  • Tekken 7

The winners of the 2023 Northern Cape Online Championships are:

Title Name of player/team Club Colours awarded
Clash of Clans Martin Venter Hoër Volkskool Potchefstroom North West
Clash Royale – Premier John Kim Middies Mpumulanga
Clash Royale – Premier – Female Leone Loftus Masters of Mind Sports Free State
Clash Royale Tshwarelo Tshwane Knights Mind Sports Club
CS:GO – Premier
ZAG CS
ZAG Academy
Josh Chapman Western Cape
Sebastian Montoya-Pelaez Western Cape
Michael de Villiers Western Cape
Josh Orelowitz Western Cape
Thomas Venables Gauteng
CS:GO – Premier – Female
VYBN Females
ZAG Academy
Paula van Vuuren Western Cape
Chloe Wilson Gauteng
Rialet van Jaarsveld Gauteng
Nicky Muller Gauteng
Alexandria Kruger Mpumulanga
FIFA 23 – Premier Antonie Botes Hoër Volkskool Potchefstroom North West
PUBGM – Premier
Team eFx
Team eFx
Sulaimaan Musthan KwaZulu Natal
Jared Rubly Gauteng
Jarrod Pretorius Gauteng
Richard Henry Eastern Cape
Rocket League – Premier Nick Matzopoulos ZAG Academy Western Cape
Rocket League – Premier – Female Karli Roodt Middies Mumulanga
Rocket League – High Schools Maree van der Merwe Hoër Volkskool Potchefstroom
Tekken 7 Jonathan Brown Team Playbell Western Cape
Sportsmanship Award Desiree Botha Middies

 

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