Connect with us
Affilka

Gaming

Super League Gaming Acquires Metaverse Ad Platform Bloxbiz

Published

on

Super League Gaming Acquires Metaverse Ad Platform Bloxbiz
Reading Time: 2 minutes

 

Super League Gaming, a global leader in connecting consumer brands with video gamers of all ages in-stream, in-game, and in-content through creator communities, proprietary platforms, and esports properties, announced today the acquisition of Bloxbiz, a dynamic ad platform designed specifically for metaverse environments. Launched in 2020, Bloxbiz’s initial deployment enables brands to advertise across popular Roblox game titles and helps Roblox creators with monetization and game analytics

Bloxbiz’s powerful advertising platform reaches more than 25 million monthly active Roblox users across a collection of more than 75 curated, brand-safe games. In-game ads take the form of creative billboards that complement the gaming experience, allowing for natural discovery without interrupting gameplay. The ads are measured through Bloxbiz’s advanced technology, which verifies viewability in a 3D space and provides aggregated audience geographic, language, and device data.

Super League and the founders of Bloxbiz, Sam Drozdov and Ben Khakshoor, established a working partnership earlier this year, with Super League running multiple Roblox campaigns with top tier entertainment and streaming brands seeking fresh ways to connect with young audiences. Witnessing the success and broad advertiser appeal of the programs, the companies determined a unified offering to the market would accelerate their collective growth objectives.

“We believe the acquisition of Bloxbiz is game-changing for Super League,” says Ann Hand, Chairman and CEO of Super League. “This deal allows us to execute on our plans to boldly extend our reach in the metaverse, something we hope will appeal to our investors and the broader market.  We are thrilled to have the leader of in-game advertising on board to reach the vast audience that exists within Roblox.”

“There are exactly three reliable ways for brands to initiate an authentic relationship with gamers in today’s media landscape – in-game, in-stream, and in-content,” says Matt Edelman, Chief Commercial Officer, Super League Gaming. “Our acquisition of Bloxbiz puts Super League in an enviable position within the in-game advertising ecosystem. We can put marketers in front of a perennially elusive demographic audience at scale, while generating deserving revenue for enterprising game creators working hard to turn their passion into their livelihood.”

This strategic acquisition of Bloxbiz adds to Super League’s already existing and rapidly expanding presence in the metaverse, specifically its Minecraft audience through three owned and operated properties:

  • Minehut, the largest Minecraft Java Edition community server host in North America, now with more than 4 million registered users.
  • Mineville and Pixel Paradise, two of seven official Minecraft servers accessible through Minecraft’s Bedrock Edition on Xbox, Playstation, iOS, and Android, which reach more than 4.5 million players per month and entertained more than 22 million players in 2020.

“The more time we spent with the Super League team, the more we realized being a part of what they are building is the most energizing way to advance our vision for Bloxbiz,” said Sam Drozdov, Co-Founder and now Director of Bloxbiz at Super League. “Metaverse platforms are giving game designers and developers an increasingly important role within the creator economy. Bloxbiz was founded to help them generate revenue from brand partnerships based on the audiences they command.”

“Roblox is just the first stop on our mission to support creators across metaverse environments,” added Ben Khakshoor, Bloxbiz co-founder and now Technical Director of Bloxbiz at Super League. “Super League has momentum and trust as a company that understands this space, which makes combining forces so exciting.”

Asia

Infinity Kingdom to Start Open Beta in Japan on January 25th

Published

on

Infinity Kingdom to Start Open Beta in Japan on January 25th
Reading Time: 2 minutes

 

Infinity Kingdom, YOOZOO Games’ self-developed cartoon-style strategy mobile game, will start its open beta in Japan on January 25th, available for download on Android and iOS.

Set on the legendary continent of Norheim, players have to defend against invasion from the evil gnomes. While expanding their own cities, players must team up and protect their territories from other players.

Inspired by famous historical figures, the concept of Immortals is introduced in Infinity Kingdom. As commanders of the troops, Immortals have special skills and can be leveled up to increase their power.

After its initial launch in January, 2021, Infinity Kingdom was listed among the top 10 best-selling strategy game in more than 30 countries in Europe and the US. Now the game will be available in Japan soon, bringing OB event, new version update and new Immortal!

 

OB Event: Revival of Cities

The kingdom is suffering, it’s time to protect the people. Together with Japanese lords, unite as one to rebuild the kingdom.

With Infinity Kingdom‘s launch in Japan, a new event, Revival of Cities will be online in the OB server, Norheim Server 136. During this 60-day event, players need to collaborate and conquer. From gems, philosopher stones, to superior resources pack, the top 100 players will earn in-game goodies to the value of hundreds of US dollars.

 

Legion of Frostborne 1.8 Update

As the next round of Legion of Frostborne was about to enter its war phase, another update arrived amidst the ice and snow on January 13th.

The update has brought the official start of the Season system, applying to all servers. As each server progresses through the seasons, the maximum level of buildings, Immortals, troops and dragons increase, and new Academy Technology and Lord Talent branches are unlocked.

New Alliance tactics are available in the regular season of Legion of Frostborne, and can be used by Alliance Leader (R6) or Officers (R5) to provide all Alliance members with protection on the battlefield.

An “Illusion Battlefield” special topic is added to the Daily Talks to gather and disseminate the latest competition news, allowing players to learn and discuss strategies with each other. Players are also able to pre-arrange different troop formations that can be switched between for different combat situations.

 

Continue Reading

Gaming

A brand-new star on the Cute ’em up horizon! New Trailer – Switch & PS4 coming Q1

Published

on

A brand-new star on the Cute 'em up horizon! New Trailer - Switch & PS4 coming Q1
Reading Time: 2 minutes

 

ININ Games is proud to announce that Cotton Fantasy will be available for Nintendo Switch and PS4 this spring, both digitally and physically. After the Japanese release in December (as Cotton Rock ‘n’ Roll), this brand-new entry to the Cotton series is now making its way to the West and can be pre-ordered via a selection of retailers, varying per location. A growing list of links can be found on the ININ Games website. ININ Games is celebrating this occasion with a new trailer, showcasing many of the features, like the six iconic playable characters.

Eager collectors still have the chance to secure a Limited Edition Nintendo Switch or PS4 copy from Strictly Limited Games, at the same price as the retail edition but with alternative cover artwork and a colourful manual not included in the retail edition. Also available is a highly limited Collector’s Edition with exclusive, magical collectibles, including the official Cotton Nendoroid figure.

About the game:

Something sinister is in the making – the willows are vanishing from Fairyland and the Fairy Queen entrusts Silk with solving the case. Who could be behind this devious ploy?

For a promised lifetime all-you-can-eat supply of tasty willows, the little witch Nata de Cotton is willing to help her old friend out and embark on another adventure together.

Cotton Fantasy sets the stage for another fantastic adventure, 30 years after the Cotton series initially premiered, with lots of features to offer:

  • HD graphics & brand-new shoot ’em up game mechanics

  • 6 iconic, playable characters to choose from, each with different mechanics and attacks, even including guest characters like Umihara Kawase (from the equally named series) and Luffee from Doki Doki Poyacchio

  • Easily accessible Shoot ’em up gameplay, perfect for newcomers, but with enough depth for veterans

  • 16 colourful and varied scrolling stages to unlock, with vertical, horizontal, and 3D movement

  • Light-hearted story with fun and charming cutscenes voiced entirely in Japanese (English, French, Italian, German, Spanish subtitles included)

  • Exhilarating soundtrack featuring iconic remastered tracks from past games

  • Unlockable content and different characters offer high replayability

  • Aim for the high score in your nation and globally with the featured ranking boards

 

Continue Reading

Asia

Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now

Published

on

Made-in-India Shooter MaskGun Crosses 60 Million Players, Three Year Anniversary Update Out Now
Reading Time: < 1 minute

 

SuperGaming, one of India’s leading game development companies announced its mobile multiplayer shooter MaskGun has crossed 60 million players. January also marks the game’s third anniversary.

To celebrate this, MaskGun gets a new update known as the 3rd Anniversary Update. It brings a revamped user interface, fresh skins, and hotly-requested 1v1 mode. It’s out now via the App and Play Store.

“The MaskGun anniversary update is our biggest one yet,” says Roby John, CEO and co-founder. “1v1 in particular has been the most requested feature from the community. It aims to be a test of true skill to show off the best talent from MaskGun’s 60 million plus players as there won’t be a team to make up for your lapses or carry you in a match.”

As the name suggests, 1v1 pits one player against another in a no-holds barred contest to see who is the best. Select from three weapon types — assault rifle, shotgun, and sniper rifle and square off against your friend (or enemy) and settle rivalries once and for all. You can check out what to expect from 1v1 in this handy trailer:

Beat your rivals consistently and you could find yourself a spot on MaskGun’s leaderboard and win unique in-game rewards too. You can access the mode from the Rumble section of the game’s menu. Other additions include new female agents and dragonborne weapon skins. You can download MaskGun for free right now on the App Store and Google Play.

Continue Reading
Advertisement
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.