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Gaming is in the mainstream and it’s here to stay


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Gaming is in the mainstream and it’s here to stay
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By Tobias Knutsson, CEO, Adverty

It’s taken a lot to finally rub out marketers’ lingering belief that gaming is a thing for kids, a niche media channel, a flash in the pan. The pandemic did some of the final lifting, but in a gaming business that is booming on all sides, absorbing women, older people, obsessive Esports fans, cloud gamers, monthly subscribers – you name it – the numbers are now unignorable: an estimated audience of somewhere between 2.5bn and 3bn+, with a global value of $162.32bn last year. If that’s not mainstream, what is?

Nike, Coca-Cola, Redbull, even Gucci and L’Oréal have all waded into the gaming space, and smaller brands with more modest budgets are beginning to follow. So gaming is having a moment that started some time ago and promises to last – what should its exponents do to maximise it and build strong, sustainable connections with brands?

Hold their hands

Brands that are new to gaming often lack in-house expertise and even background knowledge. As with social media, gaming needs dedicated experts on the client side, and inevitably brands will recruit their own, but until that part of the puzzle falls into place, it is incumbent on publishers and ad tech providers to explain the protocols, the opportunities and the rules of thumb in clear and accessible terms. (In brief: respect the space, add value, but don’t get in the way.)

Bring gaming ads in line with other media

Convincing marketers is one thing, but the gaming advertising business needs to give those executives the tools to win the argument with the finance people. That means the gaming world needs to work hard to standardise its metrics, its formats, its sizes, in order to bring itself into line with the wider ad industry. Gaming is a complex environment for brands, who will ultimately only invest in what they understand. So the emergence of formats that stand direct comparison with those of other media – such as  Adverty’s own In-Play branding ads and In-Menu performance ads – combined with robust metrics, strengthen gaming’s pitch for brand dollars.

Never generalise

The gaming audience is indescribably varied and ranges far beyond the young, male stereotype. More than 50% of mobile gamers are older than 34 [source: Mediakix] and 51% are women [source: MoPub]. So the question isn’t any longer about which brands could benefit from targeting ‘a gaming audience’, but exactly how to target your brand’s precise audience through gaming.

Make it worthwhile for users

The predominance of mobile games – which last year claimed $120 billion of consumer spend against home and handheld consoles’ $43 billion [source: App Annie] – indicates a need for strong mobile-friendly advertising models. A weight of research points to the fact that  free-to-play gamers understand the value exchange and are comfortable with the presence of advertisers, but tolerance turns to genuine enthusiasm when brands add value to gaming. In-game rewards such as hints and power-ups work well in exchange for watching ads and dovetail nicely with in-game purchases. Further research points to the effectiveness of in-game branding advertising as a driver of positive sentiment.

Gaming

Goat Gamez, the studio founded by Movie Games and Robert Lewandowski, announces the game Sports: Renovations

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Movie Games S.A., a games publisher listed on Warsaw Stock Exchange, has officially announced the game Sports: Renovations. The game is produced by Goat Gamez S.A., a company founded by Movie Games and Robert Lewandowski. The announcement will be accompanied by a trailer featuring Robert Lewandowski and a page on the Steam platform.

Sports: Renovations is a first-person simulator in which the player takes on the role of the person responsible for renovating deteriorating sports facilities and restoring them to their former glory. The player’s task is to raise the money needed to renovate a basketball court in their hometown by carrying out other renovation tasks.

The player will be responsible for the entire renovation process – from collecting and disposing of rubbish, to painting the walls, assembling the sports instruments and furnishing the interior. The player will learn how such facilities are built and will have the opportunity to assemble, for example, a boxing ring, a climbing wall or a turf, as well as paint the ice of a hockey stadium. For each completed task, the player will receive a ‘souvenir’, a kind of trophy, which they can place in a special room in their headquarters. The headquarters can also be upgraded. By unlocking new rooms, the player will gain new benefits or gain access to side missions.

– We are extremely proud of this project – says dr. Piotr Kubinski, CEO of Goat Gamez. – Each level has been thought out down to the smallest detail. There is a unique story associated with each sports facility, which the player, like a detective, puts together while renovating the building. Everything the player comes across during a mission, from the tattered posters on the walls to the flyers and letters scattered on a desk, is relevant to the game’s plot.

– We are delighted to have the support of Robert Lewandowski, Poland’s most famous footballer and co-founder of Goat Gamez. He has expressed his interest in Sports: Renovations and intends to personally promote the game – comments Piotr Gnyp, CMO of Movie Games.

The release of Sports: Renovations on PC is tentatively scheduled for 2023, but the final date will be influenced by production and marketing considerations

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Gaming

Kwalee Reaches One Billion Mobile Games Installs Milestone

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Kwalee Reaches One Billion Mobile Games Installs Milestone
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Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.

Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.

Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.

We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”

First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.

In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.

Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.

On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.

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Gaming

AutomatenSpielex – Top Online Slots, Bonus Offers and Casino Reviews Website

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Why do players prefer AutomatenSpielex among other German Websites with slot machines?

With the abundance of online gambling sites on the internet, finding the best one for you might seem a daunting task. The German market is filled with operators of all quality and different game offerings and while online gambling is generally considered safe in Germany, it is always a good idea to carefully check the security of your operator. AutomatenspieleX.com saves you from this trouble by collecting everything you need to know about sites.

AutomatenSpielex is an affiliate website detailing the German iGaming market. You can find a great variety of slot machines, detailed information about the latest bonus offers and numerous trusted reviews of iGaming operators. It covers all the best quality websites and has an extensive history of reliability and experience. AutomatenspieleX is built on three key principles:

  • Only serious verified casinos
  • The best bonuses
  • Top online slots

The team behind the website has an experience of over 8 years, doing their work with passion and valuing their reputation and the relevance of the information provided. Let’s take a look at the website and its offerings to find out why the website is trusted by players in Germany.

Features and Benefits

Why AutomatenSpielex? Because it is characterized by simplicity but doesn’t sacrifice function and quality for it. The website simplifies terms of service and provides unique advantages such as:

  • You can play slots one by one for free right here;
  • You are not required to register on the Website;
  • It is not necessary to download the casino app;
  • There is a huge selection of slot machines where you can break this or that jackpot;
  • Collected the most complete information about the game and winnings in the online casino;
  • Gathering bonus offers from reputable online casinos. Content is updated regularly.

The website is well-optimized for all devices, providing a visually pleasing experience, but is also easy to use and navigate around. You are guaranteed to find a huge variety of information related to all the latest iGaming trends, operators, slots and other games and lots of others.

Site content

AutomatenSpielex hosts extensive iGaming content, which is always up-to-date and relevant. The main casino topics are:

  • Slot machines;
  • Real money casino;
  • Online casino bonus;
  • Casino no deposit bonus;
  • Welcome Bonus;
  • Online casino;
  • Free spins.

Slot machines

Slots might seem extremely straightforward but in reality there are numerous different games each with its own unique experience. Therefore, choosing the right game for you is important. AutomatenSpielex provides detailed information about different slot machines, allowing you to compare them and choose according to your personal needs. You can also find out more about how to play real-money slots for free and without registration. If you like to keep things fresh, you will also find information about the newest and most popular slots and you can give them a try before actually deciding to pay for it. Also, you can also get acquainted with the best iGaming providers. If you are an occasional player, you will be able to read about great tips and tricks about how to find the right games, while professionals will find all the details about specifics and nuances.

Real money casino

AutomatenSpielex has a spectacular reputation of security. The website lists only the most trusted casinos in Germany where you can safely gamble for real money. You will find step-by-step instructions on how to register and how to handle your money for both online casino sites and mobile apps. Real money gambling has never been easier than with AutomatenSpielex. Who knows? You might even win a large sum of money.

Online casino bonus

When it comes to choosing the right iGaming operator, the game offering is not the only aspect to pay attention to. There is a huge variety of online casino bonuses too. The website lists all relevant information about the bonus offerings from acquiring it to the exact terms. You will find some of the most reputable casinos with unique bonus offers. This will make choosing operators even easier.

Casino no deposit bonus

No deposit bonuses offer a great way to make some extra bets during your games, or even to try new ones. This means that for certain actions, you can get a certain amount of credit you can play with without having to pay for it. AutomatenSpielex lists iGaming sites with the greatest no deposit bonuses.

Welcome Bonus

A welcome bonus, also known as a sign-up bonus, is offered to new players after they register to a website. This is done to encourage and attract new players to the website. Like all bonuses, welcome bonuses have specific terms and conditions. Find out all about these at AutomatenSpielex.

Online casino

It is important to consider safety when choosing an online casino. Therefore, AutomatenSpielex collects selected information about the safety of iGaming operators, such as whether they have a German license or not and lots of other questions. Also, the detailed reviews by professionals will help you find the best games and operators.

Free spins

Free spins are also valuable additions which can increase your chances of winning. You can spin for free, without using up any credit. This means that you have a chance to win, but you cannot lose, making it a great bonus. AutomatenSpielex details the best free spin offers of reputable casinos, helping you maximize your chances of success.

A team of truly passionate and devoted professionals

The team behind AutomatenSpielex has over 8 years of experience. All members truly enjoy their craft and that is what motivates them: to share this joy with others! What is more, everyone brings authenticity into their work. When reviewing a game, they know what they talk about, because they experienced it personally. With their expertise in different branches of iGaming, they are sure to offer a comprehensive outlook on the industry. Check out the team at AutomatenSpielex’s website.

Conclusion

AutomatenSpielex is a great encyclopedia website for beginners and more experienced players alike. The detailed and easy-to-understand information provided will save you lots of time, thus allowing you to enjoy playing the games safely and without a worry.

The professional team behind AutomatenspieleX ensures that all the data is of the greatest quality. They also value promoting healthy and responsible gaming so that players can truly enjoy the joy of gambling without dangerous consequences. The website is guaranteed to meet your requirements.

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