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Fosun Sports Group Announces New Entity to Deepen Global Sports Industry Footprint

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On October 19, Fosun Sports Group (hereinafter referred to as “Fosun Sports”), a global pan-sports industry operating group company and subsidiary of Fosun International’s happiness segment, announced the formal establishment of Fosun Sports as a holding entity, and the acquisition of core operating assets and management team of Foyo, in games, esports and sports. At the same time, Fosun Sports has received a minority strategic investment from the U.S. finance and technology firm, PEAK6 Investments, which will continue to deepen the global industrial layout around the core business of sports, esports and games in the future.

Since Fosun acquired Wolverhampton Wanderers Football Club in 2016, Fosun Sports has relied on the group’s global resources and built a professional team to operate the club consistently and steadily, which has greatly enhanced Wolves’ brand value. In 2018, Wolves won the EFL Championship title and returned to the English Premier League, with 7th placed-finishes in the Premier League for two consecutive seasons and a last-eight finish in the UEFA Europa League. Wolves ranked 19th in the Brand Finance 2020 football club brand value rankings.

Meanwhile, Fosun Sports has built a sports-focused platform to offer its community of loyal football and esports fans a unique and innovative range of products (merchandising, sports fashion…) + content (music, mobile gaming, social media) + experience (matches, gaming portal…). Today, Fosun Sports has found its unique path to directly communicate with young audiences and connect with core users.

In 2019, Fosun Sports established the trendy sports brand WWFC based on the Wolves IP (Intellectual Property) and launched a collaboration series. Through “Wolves Fashion Night” and “Wolves Fan Night”, Fosun Sports harnessed the combined power of its projects, fully deploying the resources of fashion, trend, and partner brands. Wolves has now been successfully transformed from a traditional soccer brand to a diversified pan-sports lifestyle brand and is known as a practitioner of “sports + fashion” in the industry. Such IP operation capability also makes Fosun Sports the exclusive authorised partner of CFA (China Football Association) China Team to develop licensed products and create a new “content + trend + youth” lifestyle brand “My Home Field”.

In addition, Fosun Sport actively entered the esports industry. Since 2018, Wolves has been one of the most active Premier League clubs in esports, with three teams in the UK – FIFA 22, Rocket League and Le Mans/Formula Pro Series sim racing, as well as strong collaborations with other popular esports titles such as Fortnite. From 2019, Fosun Sports has entered the China esports market with the “Wolves Esports” brand, currently with five divisions including Honor of Kings, QQ Speed, Identity V, Call of Duty Mobile, FIFA Online 4, and has won multiple titles in international and domestic major competitions. Three out of the five squads have won championships in various national or global competitions.

The acquisition of Chongqing QGhappy (now renamed as Chongqing Wolves), the Honor of Kings professional league team with six championship titles, in September, was one of the most critical moves by Fosun Sports to connect with young audiences in the esports world, further expanding its esports footprint by entering KPL, the top league of mobile gaming with 100 million daily active users. The addition of a Wolves KPL squad has made the Wolves Esports brand one of the best in Asia.

The strategic investor in Fosun Sports, PEAK6, is the owner of North American esports powerhouse Evil Geniuses, a team with a long and decorated history since its foundation in 1999, and the winner of the fifth International DOTA2 Championships (Ti5). Fosun Sports then made a strategic investment into Evil Geniuses in July 2021, building deep cooperation between Wolves and Evil Geniuses, and thus entering the North American esports market.

From DOTA2, Honor of Kings, FIFA, Call of Duty Mobile, QQ Speed, Identity V and virtual 24 hours of Le Mans combined with traditional sports, Fosun Sports has advanced in the esports market in China, North America and Europe, achieving “full coverage” in esports both geographically and in terms of projects.

Fosun Sports has reached more than 30 million fans worldwide through its two core businesses of soccer and esports, which brings infinite possibilities for business development to form a global sports ecosystem.

Mr. Jeff Shi, Chairman of Fosun Sports, said he was delighted to have PEAK6 join the Fosun Sports family. “Our organisations have great synergy, from our mutual desire to challenge conformity, to our openness for collaboration, and of course our shared passion for sports, technology and achieving success through hard work, intelligence and innovation.”

“We are confident PEAK6 can help bring Fosun Sports and Wolves a wealth of knowledge, wisdom and learning, and support Fosun Sports to become a sports industry group with global influence and much success.”

Fosun Sports is also one of the key business units of Fosun’s happiness segment. After the restructuring, the company will have the opportunity of rapid development with empowerment from Fosun’s ecology, and to gain greater synergies through mutual empowerment with other member brands in the Fosun system.

Asia

Questions Raised at Nagasaki Prefectural Council Meeting Over IR Plans and Funding

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During the Nagasakid Prefectural Council meeting, questions were raised over whether the city’s chosen private sector partners would be able to raise funds and form an effective consortium to develop an integrated resort. A Nagasaki councillor has questioned whether Casinos Austria International’s estimated cost of capital would be sufficient.

In response, the county stated that it would soon submit a draft of its regional development plan to the relevant committee of the parliament, but there was no information on the construction of the consortium and fundraising.

In August, the Nagasaki Prefectural Government selected Casinos Austria International as its priority choice as a partner for its IR bid and the parties signed a master agreement under the name “Kyushu-Nagasaki IR”. The planned total investment for the IR development is US$3.2bn for eight hotels, conference and exhibition facilities and a variety of dining and retail options.

The Nagasaki Prefectural Government has previously said it expects the IR to open in 2027 and to generate annual gross gaming revenue (GGR) of US$1.37bn. Lobby groups have called for a local referendum on the IR plans.

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NODWIN Gaming and BACARDÍ bring back BACARDÍ NH7 Weekender, India’s happiest music festival, with limited tickets and social distancing practices

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NODWIN Gaming and BACARDÍ bring back BACARDÍ NH7 Weekender, India’s happiest music festival, with limited tickets and social distancing practices
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India’s happiest music festival BACARDÍ NH7 Weekender, that was held digitally last year due to the lockdown restrictions, is now back with a bang with live editions planned for February 2022 in three cities – Pune, Kolkata and Delhi NCR. NODWIN Gaming, who recently acquired the festival from OML Entertainment, will be organizing the festival. Registrations for the virtual edition as well as bookings for the live festivals, will open from December 4, 2021.

BACARDÍ NH7 Weekender will host a 2-day musical weekend in each of the three cities packed with electric performances by some of the most loved and followed Indian artists across genres. The festival will operate with limited capacity with only 1,500 to 2,500 tickets being sold in each city for fully vaccinated audiences. In previous editions, the festival frequently sold over 20,000 tickets per city. This year, we will see an array of performances from Indian and International artists, albeit fewer international names owing to the travel restrictions.

In the run up to the festival early next year, BACARDÍ NH7 Weekender will host City Takeovers in eight additional cities — Mumbai, Bangalore, Hyderabad, Chennai, Goa, Chandigarh, Jaipur and Guwahati, as well as a digital edition. The festival has been bringing together comedy, food and a diverse range of music under one roof for years now with the aim to make fans ‘happy’ again.

“Music has the power to transcend borders, uplift your spirits and unite cultures and people from across the world. BACARDÍ NH7 Weekender has been doing that brilliantly for over a decade now and we are very happy to bring back the live version in 2022, especially at a time when we’ve all emerged from a very unsettling time. After a two year gap, I am sure all the fans of this festival have been waiting to attend it live to feel the distinct energy of a live festival. This continues our fan first approach with the convergence of Music, Comedy and Gaming” said Akshat Rathee, Co-Founder & MD, NODWIN Gaming.

Sameeksha Uniyal, Consumer Marketing Lead, Brand BACARDÍ, India and South East Asia, said, “At BACARDÍ, we always keep consumers at the heart of what we do. Having embedded that core philosophy into the curation of BACARDÍ NH7 Weekender, our flagship property has become a leading cultural phenomenon over the years, where consumers across the country looked forward to attending the event each year. Last year, we took this fest virtual and saw an overwhelming response from fans. This year, with a sense of normalcy seeping in, we want to see our consumers express themselves and be happy in a physical environment again, with safety as our #1 priority. So we’re bringing back BACARDÍ NH7 to town – bigger, better and wider this time – as we take over multiple cities, with a host of experiences across formats, making our consumers Do What Makes Them Happy Again!”

This unique edition will be a celebration of getting back on-ground and marking new beginnings in the post-pandemic world. The festival will prioritize all necessary safety and hygiene protocols and checks. Social distancing, entry for only fully vaccinated fans, mandatory use of masks and sanitizers, thermal scanning check points, temperature checks, etc., will ensure a safe and secure atmosphere where fans can enjoy the festival.

The event is subject to permissions being procured which will only be known closer to the event date based on the regulations at the time. However, NODWIN Gaming will refund all ticket money in case of any cancellations due to regulations on account of the pandemic.

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‘Penta Amateur League’ December to feature BGMI, November results announced

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‘Penta Amateur League’ December to feature BGMI, November results announced
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Gaming and esports company, Penta Esports, has announced that ‘Battlegrounds Mobile India’ (BGMI) will be the esports title of ‘Penta Amateur League’ December 2021 edition with a prize pool of ₹5,00,000. Registrations have started and squads can enter the tournament on Penta Esports’ platform.

The qualifiers of the tournament will run from 13th to 21st December. The finals will be broadcast live on Penta’s Facebook page and YouTube channel from 28th to 30th December. The broadcast will be preluded by the ‘Penta Talk Show’ on 25th December.

The ‘Penta Amateur League’ is exclusively for amateurs and semi-professional esports athletes and teams. The games chosen for the tournament throughout the league will be platform agnostic and will include PC, console and mobile titles. Season 1 of the league will run for six months, October 2021 to March 2022, with a monthly prize pool of ₹5,00,000, adding up to a total prize pool of ₹30,00,000.

The November 2021 edition of the league featured Valorant. The playoffs took place from from 26th to 28th November with team God Particles winning the tournament 3 – 1 in a best of 5 match finals against Nogas Esports.

The broadcast of the playoffs were preluded by the Penta Talk Show, with the caster and host discussing the qualifiers, team journeys and discussing possibilities for the playoffs. The final day of the playoffs also saw an opening music performance by singer and songwriter, Sushant Satija prior to the matches.

Said Penta Esports co-founder and head of esports Kiran Noojibail “Our aim is to provide aspiring esports athletes of the country with a platform to showcase their skills and earn recognition. BGMI is a popular title in India and this tournament will be a stepping stone for budding esports athletes of this game to come to the limelight .”

The complete details of the league are available on Penta Esports’ platform, pentaesports. com. The platform is a one stop destination for all things Penta, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

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