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Super Group Provides Update on Betway’s European Soccer Deals

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SGHC Limited (Super Group), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp, provided an update on Betway’s European soccer sponsorship and partnership deals.

Betway continues to make significant progress expanding its presence and commercial relationships across Europe’s top soccer leagues, recently renewing its sponsorship deal with Belgium’s Croky Cup, the country’s most renowned knockout competition, and becoming the official sports betting partner of the 11-time La Liga winner Atlético de Madrid in Spain. Furthermore, Betway executed an exclusive deal to become the premium sports betting partner of VfB Stuttgart, one of Germany’s most successful clubs. A digital advertising deal in Italy’s Serie A completes a presence across the four biggest leagues in the continent.

These agreements, along with Betway’s numerous existing deals with Europe’s top soccer clubs, including West Ham United, Leicester City and Eintracht Frankfurt, expose the Betway brand to millions of fans across the globe through highly visible on-site, shirt and digital advertisements.

Today, Betway is the most visible betting brand in England’s Premier League due to its various levels of partnerships with 13 clubs, ensuring ~67% of the league’s seasonal games feature some form of Betway branding.

Betway is also highly visible in Spain’s La Liga with the brand featured in 83 fixtures per season, including all away matches for leading trio of clubs Real Madrid, Barcelona and Atlético de Madrid.

In Germany, Betway also enjoys betting partnership deals with Hertha Berlin, who, like VfB Stuttgart and Eintracht Frankfurt, play in Bundesliga, Germany’s top-flight league, as well as the Europa League. Additional betting partnerships in Germany include those with Werder Bremen and Schalke 04, who play in the 2.Bundesliga.

Meanwhile in Italy, Serie A, the country’s top league, has applied digital billboard replacement technology, enabling Betway to have a presence in 45 fixtures during the season.

“Betway’s visibility across all of Europe’s top football leagues continues to grow, keeping the brand top-of-mind among sports and betting enthusiasts. The progress we are making to ingrain the Betway brand as a constant fixture at marquee events across the world’s most popular sports is core to our growth strategy. We look forward to further engaging with sports fans in new markets all over the world, including in states across the US where we are already this year making excellent headway,” Neal Menashe, CEO of Super Group, said.

“These relationships demonstrate the power of the Betway brand in Europe, and we anticipate continued and imminent expansion in other major markets, like the US Since the start of the year, Betway has inked partnerships with the National Hockey League and major NBA teams like the Dallas Mavericks and the Miami Heat, and is licensed to operate in five states via the DGC relationship. We believe the SEAH and Super Group teams are synergistic together, given our overlap of careers in professional sports and of course their veteran status as global operators,” Eric Grubman, Chairman of Sports Entertainment Acquisition Corp (SEAH), said.

Still to come in 2021, Super Group expects the Betway brand to partner with a number of additional sports teams and leagues across the US and globally.

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Bonanza Billion by BGaming showed record results in the first month after launch

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Bonanza Billion by BGaming showed record results in the first month after launch
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Bonanza Billion, the first slot with refilling reels by BGaming, showed the most successful start among the provider’s titles. The first month after release, the game exceeded the results, namely the bets count of the BGaming top slot called Elvis Frog in Vegas by 21%. 

Launched on the 3d of December, the Bonanza Billion slot inspired players to win with a charming Christmas look. You can see how it was in a streaming session with Haddzy. 

Now it’s time to present the basic version of the game. Bonanza Billion, full of colours and juicy fruits, turned into its classic look, which will delight casino amateurs during the year. The changes doesn’t affect the features pack. Free spins, Multiplier, Buy Bonus, and Chance x2 will still be available!

“We’re focused on providing new mechanics to our players, and we’re extra are glad to see such great results of the first cascade slot in the lineup. The combination of refilling reels and the buy bonus feature make the game especially engaging. This is the best way to see an epic win on the screen! ” commented Kate Puteiko, CS Marketing Manager at BGaming. 

BGaming will add one more slot with refilling reels and the buy bonus feature to its collection following the players’ preferences. Irish-style Clover Bonanza will be released in spring.

 

BGaming is a fast-growing game provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 700+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 70+ products with HD graphics and a clear user interface for every device.

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A GAME OF TWO SCARVES: JAMIE REDKNAPP INVESTIGATES THE TRAGEDY OF HALF-AND-HALF SCARVES IN FOOTBALL

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A GAME OF TWO SCARVES: JAMIE REDKNAPP INVESTIGATES THE TRAGEDY OF HALF-AND-HALF SCARVES IN FOOTBALL
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New Paddy Power series sees Redknapp chance his arm as documentary maker to learn about the origins of one of the worst things to happen to football

Footballer-turned-pundit, Jamie Redknapp, is now stepping into the world of hard-hitting documentaries to tackle one of the biggest issues in the modern-day game…the half-and-half scarf.

Paddy Power’s Jamie Redknapp Investigates is a new series that will see the former Liverpool and Spurs legend get to the bottom of the things that really annoy football fans about the modern game.

Episode one sees Redknapp get to the bottom of half-and-half scarves – the ghastly neckwear issue, described by fans he interviews as “Filth”, “Foul” and “So sh*t”.

In the first of a three part series – with episodes two and three released over the fortnight – Redknapp reveals the industry is now worth “over half a billion pounds” and tracks down the inventor of the half-and-half scarf.

The inventor, Brian, explains that the inspiration behind joining two separate scarves together was his own divorce, after his wife cut everything he owned in half.

Sewing his Arsenal and Holland neckwear together, Brian created the world’s first half-and-half scarf – which rather unfortunately reads “Arse land”.

But, at what cost? “Half-and-half scarves have a very short shelf life,” says Redknapp’s next interviewee – environmental activist, Lisa.

Discarded items can unfortunately find their way into nature, with Lisa reporting sightings of a baboon wearing a scarf featuring Tony Pulis at one end Sean Dyche at the other. Although Lisa does say that there aren’t health implications for the animals, they “just look really stupid”.

Redknapp then returns to see Brian once more as he’s told there’s a gift waiting for him. And, after showing off his diversified portfolio (including Manchester United and Liverpool half-and-half facemasks), the inventor gives the former England international his present.

Unfortunately, the Redknapp edition scarf features Harry at one end but the wrong Jamie at the other – Jamie Vardy.

Episode two of Paddy Power’s Jamie Redknapp Investigates, released next Friday, will see Jamie taking on Twitter trolls.

Spokesman Paddy Power said: “Forget diving, dodgy VAR calls and people leaving early – half-and-half scarves are the biggest disgrace in football right now. So, we put our best man on the case to investigate and uncover the ugly truth about this scourge of modern football that we know annoys all proper football fans across the country.

“Because there are some things that just don’t look right together, like pasta and ketchup or Tottenham and trophies.”

The full video can be viewed on Paddy Power’s YouTube and Twitter  pages.

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Playtech Live launches bespoke offering with bet365

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Playtech Live launches bespoke offering with bet365
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Playtech, the world’s leading gambling technology company, announces the launch of the largest scale studio development in the supplier’s history with long-term partner, bet365.

Built across two separate studios, the new development is the biggest Live Casino studio launch in Playtech’s 22-year history.

The new studio offering, comprises of twelve 7-seat Blackjack tables, two classic single-zero Roulette, three Baccarat, and two All Bets Blackjack tables.

In addition to the aforementioned tables, it also hosts the new and exclusive multiplier roulette game, Super Spin RouletteSuper Spin Roulette is a bespoke game built as part of a collaborative partnership with bet365 and boasts unique gameplay – with each spin, a random Multiplier is revealed with the highest possible Multiplier of x540. The custom-made studio design puts Super Spin Roulette at the heart of the action, with all tables placed around the centrally located Super Spin Roulette game.

Kevin Kilminster, Head of Live Casino Innovation at Playtech, said: “We are extremely proud that bet365 has chosen to partner with Playtech to create new and engaging content for their customers. It is fantastic to see one of our most prestigious partners taking the opportunity to build bespoke content and utilising the vast knowledge and experience that the Playtech Live team has to offer. Super Spin Roulette is genuinely one of a kind and the gameplay experience is very exciting. Both new studios are designed to an incredible standard, and this is testament to Playtech’s scale and innovation when it comes to supporting our partners. We look forward to continuing our strong and successful partnership with this world-class operator.”

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