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Online Gambling Market Size & Share | North America, Europe, & APAC Industry Forecasts 2026: Graphical Research



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The global online gambling market size is poised to rise substantially during the forecast timeframe owing to the potential for financial rewards, along with the penetration of the internet. With growing betting opportunities, industry players have also prioritized the advertisement of promotion of codes. Cloud providers are seeking solutions in unlimited computing and storage capabilities to help online gambling companies expand their penetration. Trends that are expected to influence online betting business are elucidated below:

  1. Expansion of casinos in the U.S. bodes well

Casinos are cashing in on the prospect of online gambling through the integration of AI to assess customer behavior and boost personalization. The technology has become trendier to analyze and bolster customer experience. Online casinos will further gain impetus with technological advancements, ease of playing for newbies, promotions and bonuses. With the future of casinos slated to be virtual, major casino platforms are likely to invest in online channels. North America online gambling market size is likely to surpass USD 20 billion by 2026.

  1. Online betting to gain ground across North America

Expanding prominence of e-sports, football, horse racing and tennis has fared well for the prominence of online betting. The growth of sports leagues, coupled with the integration of local sportsbooks, has fueled the penetration in the U.S. and Canada. Prominently, the rising presence of legal sports betting has helped governments explore opportunities in the form of tax revenue and job opportunities.

It is pertinent to mention that the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018 that limited sports betting. Moreover, the expansion of leading sports leagues, such as NBL and NHL will also boost the business outlook.

  1. Europe poised to be the hub for eSports

At the time when Europe’s tech hubs are pushing eSports to the next level, businesses are flocking to the trend in the midst of the COVID-19 outbreak. The exposure of esports could be pronounced in Italy, Spain, France, the U.K. and Germany. Millennials and the Gen Z population have shown traction for a host of offerings, including live streams, pay- and free- TV, and video-on-demand.

E-sports has become a force to reckon with as companies strive to leverage brand power across the region. Europe online gambling market size could surpass USD 70 billion by 2026. The robust outlook is attributed largely to the arrival of new game formats, the uptake of content rights sales and convergence among entertainment, telecom and sports companies.

  1. Exploring opportunities in mobile gambling in Europe

With online gambling entering a new phase towards becoming a lucrative market, the next few years will shape the global market on multiple revenue sources‚ÄĒmobile devices being one of them. Notably, the emergence of 5G networks played a monumental role to bolster the rise of mobile gambling. Smartphone technology has brought a paradigm shift and played a major role in resisting the challenges of 2020. The prevalence of a large number of people, proximity, cash changing hands in an enclosed environment became a major factor shifting attention from brick-and-mortar to mobile gambling.

  1. Poker thrives in Asia Pacific market

Several online gambling sites have shown an increased inclination for poker underpinned by the use of mobile wallets. Prominently, referral-based currency and free joining bonuses have become the go-to business model. The trend for online poker is mainly down to the fact that customers are not confined by geography, are spoilt for choices and can play 24/7 on any device. Besides, poker rooms in China, Japan and Australia have followed the suit of online bingo rooms and casino games, offering slots and more choices and opportunities to gamble. Asia Pacific online gambling market share is forecast to exceed USD 50 billion by 2026.

  1. Desktop gambling sought-after in China and India

Over the years, desktop gambling has thrived and is striving to withstand challenges emanating from the rise of smartphone technology. Given the significance of convenience, several players prefer gambling on a PC. Not to mention, gambling on a computer has seemingly outnumbered mobile gambling in emerging economies, including India and China. Desktop could contribute a notable share towards global online gambling market by 2026, partly due to the demand for improved picture quality and storage capacity.

The interest of leagues, sports personalities and clubs, and agencies will expedite the growth of global online betting. Agencies are expected to bring their experience in sports marketing, while the inclusion of sports teams will provide an impetus to the acceptance and awareness of esports, for instance.

Strategic partners are likely to add revenue, capital and know-how to the online betting ecosystem. In a bid to stay ahead of the trends and keep up with the demands of stakeholders, blockchain, VR and IoT are expected to be sought globally. While there’s no denying that the pandemic put the industry to the test, a high proportion of newbies and a surged consumption compared to the pre-COVID levels fared well for the global forecast.

Gambling in the USA

Gaming Americas Weekly Roundup ‚Äď September 25-October 1



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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

FanDuel Casino announced the second instalment of its ‚ÄúWinning is Undefeated‚ÄĚ ad campaign across TV, social and contextual OOH. FanDuel Casino is also premiering a new exclusive game, Fort Knox Cleopatra.

The Connecticut Lottery Corporation has announced it will open a new retail sports betting facility at the City of Bridgeport’s Total Mortgage Arena, the home of the New York Islanders’ AHL affiliate, the Bridgeport Islanders. The sports bar and sportsbook will be open daily, regardless of whether the arena is holding an event.

BetMGM announced the new BetMGM Sportsbook at The Banks is officially open in downtown Cincinnati. Relocating from its temporary Great American Ball Park location, the permanent BetMGM Sportsbook at The Banks is a state-of-the-art facility at the corner of Second Street and Joe Nuxhall Way in the area formerly occupied by Galla Park.

Genius Sports Limited has unveiled BetVision, the world’s first immersive sports wagering experience that brings live streams together with integrated bet slips, statistical insights and real-time augmentations within a single interactive player. Genius Sports is launching BetVision with NFL live games in the US.

Everi Holdings will highlight its national, tribally linked, Class II, bingo network, Bingo Treasures, at the 23rd annual Global Gaming Expo October 9-12 at booth #150. The Bingo Treasures network is anticipated to launch in early 2024. Everi will market and promote Bingo Treasures to its Class II customer base, alongside other Everi assets, systems and teams to expedite customer onboarding, marketing and launch processes over the coming months.

Churchill Downs Incorporated announced the opening of the newest Rosie’s Gaming Emporium in Emporia, Virginia (Rosie’s Emporia). Rosie’s Emporia is located on West Atlantic Street, convenient to Interstate 95 and features 150 Historical Racing Machines (HRMs), simulcast horse racing, a restaurant and bar.


BetMGM and Kindbridge Behavioural Health announced a groundbreaking programme in Colorado revolutionising the way problem gamblers access essential mental health services. The first-of-its-kind partnership will empower self-excluded players with direct access to comprehensive mental health assessments and group support services.

Knightscope has announced that it has signed an agreement with PENN Entertainment to offer Knightscope technologies to its 43 gaming and racing properties nationwide.

Galaxy Gaming Inc. has announced that they will deliver Galaxy Operating System (GOS) as the table games system for 50+ ships across the globe with Carnival Corporation & plc, the world’s largest leisure travel company.


Bally’s Corporation announced the appointment of Don Westcott as SVP, Global Chief Compliance Officer, and Tammi Barlow as Inaugural VP of Global Responsibility and Social Impact. Don Westcott is a compliance leader with more than 25 years of experience within the financial technology and gaming industries. Tammi M. Barlow has over a decade of experience building and managing responsible gaming and corporate social responsibility programmes for companies in the gaming industry.

Win Systems has announced the addition of Hunter Kampf as Sales Director Systems & Gaming USA to further boost its growth in the region. Hunter has a track record of leadership positions in well-known companies in the industry.

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Delasport Signs a Sportsbook Deal for 3 Esports Entertainment Group Brands



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Renowned iGaming software supplier Delasport is about to power up 3 of Esports Entertainment Group’s (EEG) brands with its Plug & Play Sportsbook iFrame. The brands, part of EEG’s portfolio, are JustWow, CasinoJefe, and Vie.

Delasport will support this leading ‚Äúesports-focused‚ÄĚ operator in MGA-regulated territories. The agreement allows all three brands to expand beyond their casino audience with ease. Adding a sportsbook to a casino website opens up a brand-new revenue stream and helps retain players who are interested in both verticals.

“Partnering with an industry giant like EEG is yet another milestone in Delasport‚Äôs growing track record of successes. We are proud to be able to provide our modern sportsbook solution, boosted with player personalization and engagement tools, to a company with such vast experience,” says Delasport‚Äôs CEO, Oren Cohen Shwartz, regarding the company‚Äôs latest deal.

The excitement is shared by both parties as EEG’s CEO Alex Igelman also comments on the news:

‚ÄúPartnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular. We are eagerly looking forward to seeing the positive impact and growth this integration brings to our brand. Delasport has been a great partner every step of the way. We feel safe in entrusting the new sportsbook branches to them and their Plug & Play iFrame solution.‚ÄĚ

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Ballantine‚Äôs, the world‚Äôs second largest Scotch whisky has teamed up with defending champions Tundra Esports as their Official Spirit Partner for The Dota 2 International 2023, which will be the first ever esports team sponsorship for Ballantine‚Äôs. The partnership will see Ballantine‚Äôs make its debut on Tundra‚Äôs new The International official jersey, which goes on sale on 6th October 2023, which will celebrate those that live the ‚ÄėStay True‚Äô lifestyle, subvert expectations, and do things their own way.

Tundra’s Esports Dota 2 team are the reigning World champions, winning The International in 2022, beating the opposing team in a clean 3-0 sweep. The team has gone on to keep their crown as the DPC WEU Tour 3 top team, and they are one of the clear favourites going into the next Dota 2 The International 2023, which kick offs on 12th October and ends October 29th.

Ballantine‚Äôs is a long time champion of self-expression and has a storied history of celebrating people who live life with an independent spirit and have the self-confidence to stay true to themselves, even when faced with challenge, expectation & judgement. It was Tundra‚Äôs unwavering commitment to this ‚ÄėStay True‚Äô vision within their unique playstyle that led them, against all expectations, to be the crowning champions of Dota 2 The International 2022 and a perfect partner for Ballantine‚Äôs.

The partnership is the latest move by Ballantine’s in the esport space following their partnership earlier this year with for the 10 year anniversary of CS:GO Majors in Paris. Together, Tundra Esports and Ballantine’s will be launching a series of bespoke behind the scenes content that gets up close and personal with the players.

Afterwork Drinks sees Head Coach Kurtis ‚ÄúAui_2000‚ÄĚ Ling speak on his work day and share his experiences with Ballantine‚Äôs. TI Dream Team where the Tundra Team, composed of Jingjun ‚ÄúSneyking‚ÄĚ Wu, Topias ‚ÄúTopson‚ÄĚ Taavitsainen, Oliver ‚ÄúSkiter‚ÄĚ Lepko, Neta ‚Äú33‚ÄĚ Shapira and Leon ‚Äúnine‚ÄĚ Kirlin will put together a roster of their favourites players giving insight into their picks, plus some words of wisdom Sip of Knowledge for any gamers hoping to go pro in turning their passion into their profession. Alongside this, as part of the partnership, Ballantine‚Äôs logo will also be featured on Tundra‚Äôs new The International jersey, as well as across Tundra‚Äôs social channels, and will also be featured within the Dota 2 in-game team‚Äôs flag and banners.

Carleton Curtis, Chief Executive Officer of Tundra Esports, said: ‚ÄúWe are honoured to be the first esports team in history sponsored by Ballantine‚Äôs the Official Spirit Partner of our Dota 2 roster for the International 2023. This is a brilliant opportunity for us to work together in creating exciting new content and bring fans together around the world.‚ÄĚ

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