Fortuna Entertainment Group, a leading omni-channel betting and gaming operator in Central and Eastern Europe, has launched content from OpenBet’s SportCast business across its online and retail operations within a host of key European markets.

Fortuna is now live with BetBuilder in the Czech Republic, Poland, Romania and Slovakia where it holds commanding market positions, along with its PSK (Prva Sportska Kladionica) and Casa Pariurilor brands in Croatia and Romania respectively.

As part of a new deal, Fortuna has deployed SportCast’s pioneering BetBuilder product, which allows consumers to build their own bets within a single event across hundreds of markets, with on-demand pricing delivered through a seamless user interface.

In addition, the operator group has utilized the pre-built version of BetBuilder – a high-margin fully automated and customizable solution that allows thousands of different quick pick BetBuilder bets to be made available to consumers.
Both products are powered by SportCast’s proprietary cloud-based technology and available across an unparalleled list of 10 major sports, which is set to be expanded upon even further in the near future.

The global launch reinforces OpenBet and SportCast’s strong foothold in Europe and demonstrates the appeal of BetBuilder in markets worldwide.

Nicklas Zajdel, Group Chief Operations Officer at Fortuna Entertainment Group, said: “Delivering exciting betting content and an intuitive experience is really important for us and towards our customers. With the BetBuilder product developed with OpenBet and SportCast, our players now have more choice and control over their sports betting experience, with massive amount of bet combinations available. We see this integration across our online and retail proposition driving increased customer engagement and making our sports betting proposition even more attractive to players across our markets.”

Ryan Coombs, Managing Director at SportCast, said: “Partnering with Fortuna Entertainment Group, one of Europe’s most recognized and trusted sports betting brands, is a fantastic achievement for everyone associated with SportCast. We are delighted to be delivering the next level of engaging products to sports fans with FEG and further propelling our presence across Central and Eastern Europe.”

Word has spread and we’ve learned that Endorphina, the popular Prague-based online slots provider, has struck another partnership this season. This time, with FavBet – a notable iGaming company based in Romania.

We can expect this partnership to only flourish, as both parties can expand in designated are-as. For Endorphina, they’ll surely be able to continue their advancement into the Romanian market. As for FavBet, they’ll be able to provide their players with an attractive set of new and trendy Endorphina games.

“It’s a great achievement to partner with Endorphina because this provider offers us the new-est games from the market. It is the latest partnership that FavBet made for our online casino customers. We have chosen Endorphina to complete our mix of products available on our platform and continue to offer our players a complete and diversified casino gaming experience,” shares CEO, Sergiu Burbulea, from FavBet.

BETER, the industry’s leading provider of next-gen betting and gaming solutions, has announced its partnership with Betlive, further strengthening its presence in the Georgian market.

BETER will provide Betlive with their industry-leading fast sports and esports content for next-generation players. This includes efootball, ebasketball, CS:GO, table tennis – all equipped with live streams, data, and odds.

Already proven as hugely popular with the next generation of players, BETER’s fast sports content delivers instant action with betting events lasting only a matter of minutes – ensuring constant engagement and higher turnover for operators.

As part of the deal, BETER’s engaging real-time content will be available to players 24/7, ensuring that Betlive will be able to engage their players with a constant stream of fresh betting events.

Betlive is also set to benefit greatly from the ability to easily manage and integrate BETER’s content via BETER’s Client Console, making it effortless for the operator to adjust all displayed content.

Commenting on the deal, Gal Ehrlich, CEO of BETER, said: “We are very pleased to have delivered a solution that truly meets Betlive’s specific requirements. We vitally understand and satisfy our clients’ needs so that they, in turn, can deliver a trustworthy solution to their clients.

“Collaborating with Betlive is another essential step towards increasing our presence in the Georgian market. We’re confident that this alliance will prove to be beneficial for both parties and we look forward to working together.” 

Betlive’s Sports Product Senior Manager, Tstone Mdivani: “We are extremely excited to be working with BETER to bring first-class esports and sports content to bettors in Georgia.

“We are convinced that BETER will provide our customers with a premium betting experience whilst helping us to increase our revenue thanks to a significant number of new betting opportunities that are available 24/7.”

Already renowned as a leading supplier of data and content, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. The company recently overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.