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Affilka by SOFTSWISS Launches an Affiliate Program With The Clubhouse Casino


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Affilka by SOFTSWISS Launches an Affiliate Program With The Clubhouse Casino
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Affilka by SOFTSWISS expands its partner list by signing a partnership agreement with a new casino, The Clubhouse Casino. The affiliate program launched as a result of the collaboration is The Clubhouse Affiliates. This will allow The Clubhouse Casino to strengthen their position on the gambling market and bring target players to the casino.

The Clubhouse Casino operates on the SOFTSWISS Online Casino Platform. The connection to Affilka was therefore a logical step in the casino’s development. The brand operates under a Curacao licence and offers a huge selection of games from well-known iGaming providers. 

With the launch of its own affiliate program, The Clubhouse Casino will be able to effectively promote its brand, attracting gaming traffic and increasing profits with affiliates’ help. Among the Affilka benefits that influenced The Clubhouse Casino to sign the agreement are built-in payment processing, detailed reports on affiliate and campaign performance, a flexible commission constructor, S2S postbacks, and media management tools. 

The Affilka affiliate marketing platform spun off into a standalone product in the SOFTSWISS solution portfolio in 2018. Prior to that, it was part of the SOFTSWISS Online Casino Platform. Affilka currently powers more than 120 affiliate programs. 

“I am delighted to welcome The Clubhouse Casino to our large client family. I am sure that the partnership with Affilka will bring many benefits to the company and open up prospects for growth and development. For our part, our team will do everything possible to make this partnership as successful and fruitful as possible!” commented Anastasia Borovaya, Product Owner of Affilka. 

“As a new casino on the market with a premium offering, we believe this partnership with Affilka will help The Clubhouse Casino continue to disrupt the igaming industry and show not just our members, but our affiliate partners, that there is a better way to approach an online casino business. As a young, innovative company, it is great to work with a team who also want to adapt and push the boundaries of service and offering,” said a Clubhouse Casino representative.

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

About The Clubhouse Casino

The Clubhouse Casino is the most premium brand on the market, and likes to do things a little differently. We don’t have users, we have members, and they will be treated as such. Rewarding Loyalty is our mantra, but we also know that we have to earn members’ loyalty, putting excellent service at the heart of everything. Our team’s vast experience has taught us what players want, and we are dedicated to delivering that. Fast withdrawals, great game selection, and an elegant, easy to navigate website. We have built a casino that matches our ambition, to be the best. 

Affiliate Industry

First Look Games and Bragg Gaming join forces

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First Look Games and Bragg Gaming join forces
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Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers

The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.

Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.

The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.

“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

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Affiliate Industry

Slots Temple Launches Real-Money Slots Tournaments

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Slots Temple Launches Real-Money Slots Tournaments
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Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK

Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.

Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.

There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.

The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever.  

Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.

“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.

Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.

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Affiliate Industry

Ringier Sports Media Group Launches Digital Sports Media Platform Sportal.gr

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The Ringier Sports Media Group (RSMG) has launched sportal.gr, a digital sports platform offering sports fans in Greece video-first based news, commentary, analysis, interviews, statistics and live results, bundled in a state-of-the art product experience.

The content focus of sportal.gr will stretch beyond football and basketball to tennis, volleyball, athletics, motorsports and more. The digital platform is based on the strategic expertise and technical solution of RSMG, which since its incorporation in May 2022 includes Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor (GSP.ro) in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Sub-Saharan Africa, as well as a strategic partnership with the globally leading LiveScore Group. The RSMG’s mid-term goal is to build sportal.gr into a leading media player in the Greek sports market.

Sportal.gr will be technically based on the internationally leading content management system Sportal365 and will be adapted in terms of design and user experience to the successful sports platforms GSP.ro, sportal.rs and sportal.hu.

Stilian Shishkov, Senior Partner of RSMG and CEO of Sportal Media Group: “I am very pleased that RSMG is today further expanding the presence of its media brand sportal beyond CEE and Africa, in Greece with the launch of sportal.gr. We will offer Greek sports fans very rich sports content combined with powerful customization and loyalty tools, all powered by our Sportal365 content management system.”

Christos Christou, former General Manager of the leading Greek sports platform Sportdog, will build up the ambitious project from scratch as Managing Director of sportal.gr. Together with well-known editorial leaders and a highly motivated young team of around 25 journalists, he will position the sportal.gr brand in the top tier of the Greek sports media market.

Christos Christou said: “I am excited that the RSMG joins the Greek market with a strategic vision for sports media in general and for sportal.gr in particular. The RSMG combines high quality sports journalism and media knowledge with tech-driven publishing solutions. This, combined with our experience in Greek sports media, will transform sportal.gr into a leading digital brand for all the sports fans in Greece and a valuable partner for the sports segment advertisers. Greece has an excellent sports culture and a large, passionate fan base. We are highly motivated to establish sportal.gr as a new brand in a highly competitive environment and to reach a top position among sports media in the country. Sportal.gr will offer novel and creative marketing and advertising solutions for various customer groups and companies – also in conjunction with the other eight sports platforms belonging to the RSMG.”

Robin Lingg, Chairman of the Board of Directors of RSMG, said: “From a global perspective, sports media are increasingly a kind of melting pot for sport-savvy audiences, sports gamers and advertisers. Swiss-based Ringier AG is investing in this highly attractive segment and wants to become a top player globally by uniting leading digital sports media brands under the umbrella of the RSMG. Today, these are Sportal Media Group in Bulgaria with sportal.bg and Sportal365, Gazeta Sporturilor in Romania, sportal.rs in Serbia, sportal.hu in Hungary, sport.sk in Slovakia and Pulse Sport in Africa. Our investment in the British LiveScore Group at the end of 2022 was a decisive step to develop innovative products based on common technologies in the future and to benefit from the exchange of know-how. We believe in a growing sports media market in Greece. I am very much looking forward to seeing sportal.gr grow.”

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