The announcement sees the automotive game developer join the pilot with the aim of further improving wellbeing, sustainability and productivity within its global team
Hutch, the renowned automotive mobile game developer has announced its participation in a six-month trial of a four day working week. The trial, led by 4 Day Week Global, is set to run from June to December 2022 for all Hutch staff across their studios in London, Dundee and Nova Scotia.
Since its inception, Hutch has been a company committed to enabling its team to have the best possible work life balance. Founded by a leadership team who all experienced challenging working conditions at AAA games studios, Hutch sought to build itself with a ‘no-crunch’ culture in mind, with hybrid working as standard.
The trial of a four day working week this summer is part of an effort to further improve Hutch’s commitment to supporting its staff. The pilot programme sets out with the ambition of enhancing organisational productivity, sustainability and improving distribution of responsibility for parents and carers, alongside other advantages. This will be an insightful exercise to monitor the sentiment from Hutch’s team, where feedback will be gathered and assessed for objective review throughout the trial.
Hutch will be part of the pilot coordinated by 4 Day Week Global in partnership with the UK think tank Autonomy, the 4 Day Week UK Campaign and researchers at Cambridge University, Boston College and Oxford University.
Shaun Rutland, CEO of Hutch, said “When we started Hutch 10 years ago, enabling our team to have the best possible work life balance was a priority. We’ve had a decade of tweaking the way we work, and we think the four day work week supports our ethos for the future of Hutch. Joining the trial was, naturally, a perfect opportunity to empower Hutch even more. It has the potential to improve productivity and overall employee health, create stronger families and communities, and improve gender equality, to help create a more sustainable work environment.”
Charmaine St John, Head of People at Hutch, said “The 4 Day Week Pilot Programme is a fantastic initiative, and we’re delighted to be involved. It’s an excellent opportunity to offer Hutchies even more flexibility in their work life balance. The scheme will allow us to create a more energised and efficient workforce, as well as having a positive impact on gender equality by enabling a better distribution of caring responsibilities between parents.”
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide
Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.
Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.
A distinctive non-traditional game with big prizes to award
Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.
FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.
But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
- Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
- Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
- Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
- Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.
“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”
A personalized crash gaming atmosphere
Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.
This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.
In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.
By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.
BlueChip Partners Expands to Bangladesh: Unlock New Traffic Opportunities
BlueChip Partners is now welcoming traffic from Bangladesh. As the brand continues to grow, this new geographic expansion comes at a time when we’re prepared to tackle fresh market challenges. Our successful track record in the Indian, Canadian, and European markets made this expansion a logical next step.
The Bangladesh gaming market presents unique opportunities for BlueChip Partners and webmasters looking to benefit from this untapped domain.
With Bangladesh currently investing in its tourism sector and sports infrastructure and boasting a population of 160 million, there’s immense potential for new gaming ventures. The country’s commitment to enhancing its digital infrastructure and emerging focus on sports suggest a promising surge in betting popularity soon.
Given the nascent state of this market, there are diverse strategies to drive traffic. An array of sources can be utilized to achieve optimal results. Collaborating with BlueChip Partners ensures that this growth is complemented with lucrative rewards.
We offer our partners enticing deals, diverse profit models, and a comprehensive starter pack tailored for the target audience. The no negative balance carryover is a standout feature, allowing webmasters to experiment with different traffic strategies.
“Entering new markets is always an endeavor, particularly if they’re unfamiliar with gambling. But we’re optimistic about the growth potential. Armed with a top-tier product and our in-depth expertise, we’re poised to capture this market segment and ensure profitability for our partners. Now’s the ideal time to come aboard and dominate the market together!” — Bogdan Kuiantsev, Head of BlueChip Partners, commented.
BlueChip Partners is the exclusive affiliate program for BlueChip Casino & Sportsbook. Since its inception in June 2022, it has successfully collaborated with over 1000 partners, and the network keeps expanding. BlueChip Partners welcomes traffic from India, Canada, Finland, and Bangladesh across the Casino and sportsbook verticals. For us, the quality of cooperation always trumps sheer numbers. This philosophy underpins our commitment to forging lasting, mutually beneficial partnerships ensuring flexibility in offers, calculations, and tailored materials.
AdInMo powers-up to advance player-first in-game advertising
AdInMo, the mobile in-game advertising platform that gets brands into games in a way that players love, has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insights. Its big data solutions are already helping brands and agencies innovate with non-interruptive in-game ad formats while navigating user-tracking changes in the programmatic ecosystem.
Joanne Lacey, COO, of AdInMo said: “In-game advertising is the most innovative emerging ad format because it offers context, audience diversity and incremental reach. AdInMo already collects billions of contextual and behavioural first party data signals to better understand different player audiences that can be reached via mobile games.
Sam and Meraj’s data and buy-side expertise will help us build out our measurement and addressability solutions that are so crucial for advertisers as the clock ticks on cookie deprecation. We are delighted to welcome them both to Team AdInMo.”
Samuel will be responsible for AdInMo’s player insights strategy and will be part of the team focused on data management and reporting, helping brands target the right audiences in a privacy-first way through in-game advertising.
Meraj, former Senior Director and part of the EMEA Leadership Team at Mediamath, is helping AdInMo hone its product and market strategy to meet the buy-side expectations of brands, agencies and DSPs when it comes to emerging ad formats while also championing AdInMo’s player-first purpose.
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