Playable Factory, a leading creator of playable ads for mobile games and brands, announces Gearbox Video, a new tool that enables mobile gaming companies to easily create video variations of mobile gameplay with zero coding experience.
Gearbox Video generates gameplay videos for mobile games developed with the Unity engine. Crucially, the new tool empowers mobile games marketers to easily record numerous variations of gameplay, drastically reducing the time and resource needed for effective A/B testing. Gearbox Video outputs will be used for marketing and advertising campaigns.
Historically, making video assets for mobile games marketing has been a laborious process. Creating videos with different outcomes, such as beating a level versus failing it, meant marketing teams had to play and record gameplay levels over and over again, and required heavy developer involvement. With the advent of Gearbox Video, mobile games marketers can now create multiple variations of gameplay videos with minimal developer input.
Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory, commented:
“Video is the most used creative medium amongst gaming companies to promote their games. But, while it’s easy to create a single gameplay video, it’s hard to create, iterate and find the one that performs well. Doing so requires shooting several versions, in different formats and featuring different assets, using A/B testing to determine which performs best – and this can be a very time-consuming process. Our new tool massively reduces the time and technical expertise required – and therefore the cost – by bringing everything into one web-based tool for the first time ever. With this speed and flexibility, marketing teams can carry out more A/B testing and enjoy better results from better performing videos, while allowing developers to focus on creating more hit games.”
Filiz Ünal, Marketing Art Lead at Coda, said:
“We’ve already had the opportunity to review the games on Gearbox Video. Since it’s still in its early phase, we know there will be more powerful features in near future. But for now I can clearly say that Gearbox Video is very easy to use!”
As the Gearbox Video tool is entirely web-based, users can rapidly record and edit gameplay videos with no installations and no coding knowledge. This creates unprecedented freedom for marketing teams to make variations on previously saved videos and test new iterations against their existing best-performing versions. The tool’s post-processing capabilities allow users to enhance their videos with additional graphical and audio effects. This streamlined video production process brings gameplay variations, real-time editing and post-production editing into one no-code, web-based tool for the first time. Video assets created with Gearbox Video can be used for a variety of marketing purposes, from playable ads to video trailers.
Game Development World Championship 2023 Summer Season Winners Announced!
The Game Development World Championship (GDWC) celebrated the 2023 Summer Season with an Awards Stream on Thursday, September 21st. At the event, GDWC announced winners in 11 categories for the Summer Season.
Watch the Award Stream recording on the GDWC youtube channel.
Indie Award Winner: Three Minutes To Eight by Chaosmonger Studio.
Studio Award Winner: Planet Cube: Edge by Sunna Entertainment
Hobby Award Winner: Wretched Depths by Wretched Devs
Mobile Award Winner: Boxville by Triomatica Games
Best Web3 Game Award Winner: Stella Fantasy by Ring Games
AR & VR Award Winner: Stilt by Rekt Games
Immersal SDK Award Winner: KramARkapellet by darteq
Made-with-Houdini Award Winner: Kristala by Astral Clocktower Studios
Procedural Award Winner: SULFUR by Perfect Random
Action Award Winners:
1st Place: Tactical Squad: SWAT Stories by Red Mountain Games
2nd Place: SpaceBourne2 by Dbk Games
3rd Place: DOOMBLADE by Muro Studios
Gcore Cloud Award Winners:
1st Place: Feudums by Kalamona Studios
2nd Place: Vaudeville by Bumblebee Studios
3rd Place: Retail Royale by DarxDev
All the Winning games of the Season can be found on the GDWC website, here: https://thegdwc.com/awards/
GDWC sends congratulations to all the winners and huge thanks to all developers who participated in the championship, and to all the sponsors and partners that made the GDWC 2023 Summer Season possible.
The GDWC 2023 Winter Season is currently open for submissions with the biggest prize pool in GDWC history, totalling over $660,000 in value. Prizes are spread across 12 award categories and range from swag & software licences to cash prizes, publishing deals and marketing & User Acquisition funding.
GDWC is free to participate and open to everyone from hobbyist & student developers to professional studios from all over the world. Games on all digital platforms – PC, Consoles, Mobile, VR & AR, Web & Browsers, are accepted. Developers can participate with a game they are currently working on, or with a game they have released, as long as it was released after August 1st 2022.
Opera GX, the Browser for Gamers, Surpasses 25 Million Monthly Active Users
Opera GX, the browser for gamers, today announced that its number of monthly active users (MAU) has surpassed 25 million across desktop and mobile devices. This milestone highlights Opera GX’s increasing adoption within the gaming community and its integral position within gaming culture.
“We are thrilled to announce this remarkable achievement of 25 million monthly active users, as Opera GX continues to prove its commitment to enhancing the browsing experience for gamers worldwide. With a passion for innovation and dedication to the gaming community, we look forward to sharing what the future holds,” said Krystian Kolondra, Executive Vice President of Browsers and Gaming at Opera.
Since 2019, Opera GX has been dedicated to delivering a distinct browsing experience for gamers. Its aim was to address the challenge posed by resource-intensive browsers during gaming sessions while simultaneously offering a unique aesthetic and enhanced customizability that aligns perfectly with gamers’ preferences. Today, Opera GX is at the forefront of innovative browsers, providing dynamic features like Aria, a free, cutting-edge generative AI service, solidifying it as a staple in the gaming environment.
Seizing the moment, Opera GX has taken advantage of its strong technology and platform capabilities to provide gamers with useful and entertaining tools, uniting a global community of passionate gamers and giving users a new and exciting way to browse the internet.
BetConstruct introduces a New Application – iGaming Bot
BetConstruct, a leading technology and service provider, launches its new product, iGaming Bot, an application tailored to operate within Telegram.
With iGaming Bot, BetConstruct partners and operators can integrate popular iGaming functions directly into Telegram, providing a streamlined and accessible gaming experience that complements traditional website and mobile application offerings.
The new product includes a diverse range of exciting features and services directly through the Telegram app, opening access to a vast selection of thrilling slot games in a single platform. Additionally, iGaming Bot offers a hassle-free experience, with seamless deposits and withdrawals, account and payment method verification, as well as 24/7 live support.
This is a unique opportunity for iGaming businesses to stay ahead of the competition, combining convenience and entertainment in a single platform.
Week 38/2023 slot games releases
Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland
MGA Games Bedazzles with ‘A Night Among Celebrities’ During SBC Summit Barcelona
ORENES GRAN CASINO CASTELLÓN EXPANDS ITS CATALOG WITH ZITRO’S NEW OFFERINGS
Boomerang Sportsbook at SBC Summit Barcelona: Simplifying Affilate Business and Initiating Great Collaborations
INSPIRED LAUNCHES ITS LATEST ONLINE & MOBILE SLOTS: BULLION BARS GOLD COLLECTOR & BIG PIGGY BANK
Game Development World Championship 2023 Summer Season Winners Announced!
We Care: SOFTSWISS’ Values in Action
How Blockchain Re-Invented Online Poker
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
Evoplay Brings the Future of iGaming to GamingTECH CEE Summit
What does Crypto Sports Betting involve?
ProgressPlay showcasing latest innovation in Cyprus
Interview with Lars Kollind, head of Business Development at Swintt
The Rise of eSports
Skyesports Masters: Gods Reign crowned champions of India’s First Franchised Esports Tournament; bag major chunk of INR 2 crore prize pool
Interviews7 days ago
Strategies for Cultivating Player Engagement: Insights from Head of SOFTSWISS Sportsbook Alexander Kamenetskyi
Eastern Europe7 days ago
BETER Live partners with FAVBET in major boost to operator’s live casino offering
eSports7 days ago
eFIBA Season 2 Announced with Record 61 Participating Nations and First-Ever In-Person World Finals at DreamHack Winter
Interviews7 days ago
LiveScore Group illuminates the power of conferences ahead of the 2023 SBC Summit
Australia7 days ago
Aristocrat Appoints Superna Kalle as Chief Strategy & Content Officer
Asia6 days ago
Fandoms Unite at the Inaugural NEXUS FAN FAIR, Organised by Philippine Blockchain Week 2023, in Manila on Sept. 19-21
Interviews6 days ago
Navigating the European iGaming Landscape: An Interview with Magdalena Podhorska Okolow, VP Commercial – MD Europe at Light & Wonder
Africa7 days ago
Xprizo announces groundbreaking integration with M-PESA