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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE
Sonic logo designed to deliver the unique feeling of thrill and excitement synonymous with the Betway brand
Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world.
Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson.
Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets.
Consumer research from SoundOut, the world leaders in sonic testing, shows the sonic logo delivering strong brand effectiveness metrics for personality (92%), brand appeal (74%), and perception of brand value (77%).
Sascha Darroch-Davies, Co-founder of DLMDD, comments:
“This is a punchy piece of sonic branding. But beyond just a great sonic logo, Betway is a symbol of just how much brand impact can be packed into three seconds of sound. We’re delighted to see it dubbed to be a top 5 sonic identity in the years to come.”
Wes Godwin, Brand Director at Betway said he was: “Elated to see that our new Brand Sonic has been recognised by Mark Ritson as ‘Best newcomer’ and ‘One to watch’. An immense effort by my team and the guys over at DLMDD and Saatchi & Saatchi for getting this delivered to such a high standard.”
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
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