Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has teamed up with Gameloft for brands, to bring In-Play ad technology to some of the publisher’s best-known mobile games. Gangstar Vegas, one of the opus from the famous franchise Gangstar, will be the first to feature Admix In-Play ads. Brand campaigns will appear natively across virtual billboards and street signs during gameplay to protect and enhance player experience. Initially an Android launch, the activity will expand to iOS later in 2022. Gangstar Vegas has had over 150m downloads and counting. Admix will be serving 200 ad placements within the series.
Romain Devichi, Global Advertising Specialist at Gameloft for brands, commented: “We’re thrilled to be working with Admix to deliver seamless open world experiences, which are enriched by utilizing Admix’s advanced and scalable In-Play tech. Thanks to this partnership, Gangstar Vegas will offer an immersive experience with game players at the same time that offers brands the best in-gaming advertising environment. Admix’s tech stack has proven to deliver what our creative and strategic vision had in mind.”
Stefan Adamczyk, VP Global Partnerships, Admix, commented: “Gameloft is an iconic games publisher and we’re buzzing that they’ve chosen to feature Admix In-Play ads in some of their greatest titles in their portfolio of chart topping app store hits with In-Play. Creating and protecting an ideal player experience is vital not just for successful games, but for advertisers too, which is why non-intrusive ad formats are thriving.”
Gameloft for brands offers leading advertising and gamification solutions to help brands better connect with their audiences. Through interactive content and immersive experiences supported by its extensive in-game media network, Gameloft for brands leverages its longstanding gaming expertise to engage people in meaningful ways with an unparalleled level of transparency and safety. Admix has led the way for non-intrusive In-Play ads in mobile games since 2018 and recently established its technology in the metaverse, creating programmatic NFT replicas of famous Ocean Outdoor advertising sites within Somnium Space.
DFINITY Foundation Announces Strategic Partnership with The Game Co. LLC
The DFINITY Foundation, a not-for-profit research and development organisation and major contributor to the Internet Computer blockchain (ICP), announced a strategic partnership with The Game Co. LLC (TGC), the company dedicated to enabling gaming enthusiasts to enjoy and earn like never before.
The two organisations have partnered to seamlessly integrate TGC’s revolutionary gaming platform to the ICP’s decentralised ecosystem. This collaboration aims to provide gamers with a frictionless experience, leveraging ICP’s secure and scalable infrastructure to enhance the accessibility and performance of TGC’s innovative gaming solutions.
The partnership will facilitate the deployment of TGC’s gaming platform directly on the ICP network. This integration will harness ICP’s advanced blockchain technology to provide gamers with a decentralised gaming experience like never before. Players can enjoy their favourite triple-A game titles, connected to accounts including Steam or Epic, with enhanced security, transparency and reliability.
“By combining TGC’s creative prowess with our AI cloud gaming platform, we’re shaping a future where gaming experiences are not just streamed, but orchestrated directly from the web3 cloud, and adapt uniquely to every player. Through the interplay of advanced artificial intelligence and interactive gaming worlds, this new generation of gaming is poised to create dynamic environments that respond to players’ actions, offering them a level of engagement previously unimaginable,” Dominic Williams, Founder and Chief Scientist at the DFINITY Foundation, said.
By leveraging ICP’s decentralised infrastructure, TGC’s platform will become more accessible to a global audience. Gamers from various regions can expect reduced latency, quicker load times and seamless cross-platform compatibility, allowing for an inclusive and immersive gaming experience. In addition, with decentralised infrastructure and TGC’s platform capabilities, eSports season and tournament play will eliminate the necessity for LAN-based events.
ICP’s blockchain-based security features will bolster TGC’s commitment to user data protection. Players can trust that their gaming experiences are safeguarded from external threats, ensuring peace of mind while gaming.
“This collaboration underscores our commitment to redefining the gaming landscape and the limitless potential of decentralized, intelligent, and boundary-pushing technologies. We’re liberating a generation of gamers from the confines of geography, hardware limitations, and internet connections. The partnership will bring our creative vision to the Internet Computer Protocol is a significant step towards a future where gaming transcends the limitations of traditional platforms,” Osman Masud, CEO of The Game Co, said.
TGC will bridge their existing smart contracts and token functionalities to the ICP ecosystem. The two teams will work together to develop governance protocols for tournament related data and the growth of the ecosystem. Additionally, TGC will leverage ICP’s technology to implement advanced user authentication and ensure secure and transparent management of gaming sessions.
Game Development World Championship 2023 Summer Season Winners Announced!
The Game Development World Championship (GDWC) celebrated the 2023 Summer Season with an Awards Stream on Thursday, September 21st. At the event, GDWC announced winners in 11 categories for the Summer Season.
Watch the Award Stream recording on the GDWC youtube channel.
Indie Award Winner: Three Minutes To Eight by Chaosmonger Studio.
Studio Award Winner: Planet Cube: Edge by Sunna Entertainment
Hobby Award Winner: Wretched Depths by Wretched Devs
Mobile Award Winner: Boxville by Triomatica Games
Best Web3 Game Award Winner: Stella Fantasy by Ring Games
AR & VR Award Winner: Stilt by Rekt Games
Immersal SDK Award Winner: KramARkapellet by darteq
Made-with-Houdini Award Winner: Kristala by Astral Clocktower Studios
Procedural Award Winner: SULFUR by Perfect Random
Action Award Winners:
1st Place: Tactical Squad: SWAT Stories by Red Mountain Games
2nd Place: SpaceBourne2 by Dbk Games
3rd Place: DOOMBLADE by Muro Studios
Gcore Cloud Award Winners:
1st Place: Feudums by Kalamona Studios
2nd Place: Vaudeville by Bumblebee Studios
3rd Place: Retail Royale by DarxDev
All the Winning games of the Season can be found on the GDWC website, here: https://thegdwc.com/awards/
GDWC sends congratulations to all the winners and huge thanks to all developers who participated in the championship, and to all the sponsors and partners that made the GDWC 2023 Summer Season possible.
The GDWC 2023 Winter Season is currently open for submissions with the biggest prize pool in GDWC history, totalling over $660,000 in value. Prizes are spread across 12 award categories and range from swag & software licences to cash prizes, publishing deals and marketing & User Acquisition funding.
GDWC is free to participate and open to everyone from hobbyist & student developers to professional studios from all over the world. Games on all digital platforms – PC, Consoles, Mobile, VR & AR, Web & Browsers, are accepted. Developers can participate with a game they are currently working on, or with a game they have released, as long as it was released after August 1st 2022.
Opera GX, the Browser for Gamers, Surpasses 25 Million Monthly Active Users
Opera GX, the browser for gamers, today announced that its number of monthly active users (MAU) has surpassed 25 million across desktop and mobile devices. This milestone highlights Opera GX’s increasing adoption within the gaming community and its integral position within gaming culture.
“We are thrilled to announce this remarkable achievement of 25 million monthly active users, as Opera GX continues to prove its commitment to enhancing the browsing experience for gamers worldwide. With a passion for innovation and dedication to the gaming community, we look forward to sharing what the future holds,” said Krystian Kolondra, Executive Vice President of Browsers and Gaming at Opera.
Since 2019, Opera GX has been dedicated to delivering a distinct browsing experience for gamers. Its aim was to address the challenge posed by resource-intensive browsers during gaming sessions while simultaneously offering a unique aesthetic and enhanced customizability that aligns perfectly with gamers’ preferences. Today, Opera GX is at the forefront of innovative browsers, providing dynamic features like Aria, a free, cutting-edge generative AI service, solidifying it as a staple in the gaming environment.
Seizing the moment, Opera GX has taken advantage of its strong technology and platform capabilities to provide gamers with useful and entertaining tools, uniting a global community of passionate gamers and giving users a new and exciting way to browse the internet.
Expanse Studios Announces Media Collaboration with Renowned List.Casino
Enrich Gaming content now live with Betsson
EveryMatrix first iGaming provider to achieve WLA Safer Gambling certification
BET9JA ENJOYS SMOOTH XPRESS TECH INTEGRATION
Gambling Zone Teams Up with Press Box PR to Launch New Video Series In The Zone Hosted by Manish Bhasin
Scott Smith appointed Director of Racecourse Media Group
Revolutionising the iGaming Industry: The Rise of Customisable Sportsbook Solutions
Sportingtech’s success at SBC Summit Barcelona capped with award win
Esports Betting in Central & Eastern Europe: Oddin.gg Sponsors Hipther’s GamingTECH CEE
What does Crypto Sports Betting involve?
ProgressPlay showcasing latest innovation in Cyprus
Interview with Lars Kollind, head of Business Development at Swintt
The Rise of eSports
IGT Enhances iLottery in Lithuania with Remote Game Server and Compelling eInstants
PRAGMATIC PLAY SCALES SWISS OPERATIONS WITH GAMRFIRST PARTNERSHIP
St8.io Continues Expansion with Entry into Romania
Balkans7 days ago
Nikola Jokić Becomes the First Brand Ambassador of Superbet in Serbia
Australia7 days ago
NSW Govt Announces $100M Funding Injection to Reduce Gambling Harm
Latest News5 days ago
INSPIRED LAUNCHES ITS LATEST ONLINE & MOBILE SLOTS: BULLION BARS GOLD COLLECTOR & BIG PIGGY BANK
Latest News6 days ago
Banksy ‘Girl with Balloon’ Sold to Fund New Purpose-Driven Gaming World, VistaVenus
eSports7 days ago
GGTech Entertaiment Appoints Cristina Carranza as Head of Global Sales
Asia6 days ago
Niko Partners ‘India Games Market’ Report – India retains title as Asia’s fastest-growing video games market in 2023
Compliance Updates5 days ago
Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland
Affiliate Industry5 days ago
Boomerang Sportsbook at SBC Summit Barcelona: Simplifying Affilate Business and Initiating Great Collaborations