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Affiliate Industry

Affilka by SOFTSWISS launches Reports API

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Affilka by SOFTSWISS launches Reports API
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Affilka by SOFTSWISS offers a new convenient way of day-to-day interaction with partners and clients by launching Reports API. The tool provides real-time statistics related to brands, marketing campaigns, player activity, and other important data via easy-to-use API calls.

The novelty helps get the latest information anytime offsite, making the reporting process easier, quicker, and more transparent. Thereby, Affilka partners and operators get a complete picture of their campaigns’ results and can make timely adjustments if necessary. All operators and partners working with Affilka by SOFTSWISS now have access to the Reports API documentation in their accounts. 

“We are constantly looking for tools to improve our service, running the Reports API feature is one of those. As a result, all the reports are available not only within the affiliate and operator interface or in CSV, JSON & XML formats but via API calls as well. It allows us to share all data instantly, without delay, which is vital for ensuring efficient collaboration between all parties,” commented Anastasia Borovaya, Product Owner at Affilka. 

In addition to Reports API, the Affilka team has released Frontend API documentation, which is now available on the operator’s interface. It would be helpful for those operators that aim to build the Affiliate program interface from scratch. The Frontend API allows brand’s partners to build their custom affiliate program landing pages as well as personalise affiliate registration and authentication forms. Affilka operators can go even further and create a bespoke graphical design for the entire affiliate program app, both for operator and affiliate interfaces.

The team has also added its Integration API Documentation to the operator interface. Now that the documentation is available directly from the interface, Affilka operators have access to its most up-to-date version. Any additions to the API are instantly reflected in the documentation together with monthly product releases.

It’s worth reiterating that since day one, Affilka operators have relied on the API integration in sending player registrations and activities from their iGaming websites to the Affilka platform. Unlike FTP integration, where data transfer between an iGaming website and their affiliate program may take up to one day, the API integration allows for real-time player actions and updates tracking as well as quick troubleshooting. It helps to build the most transparent and trusting relationships between operators and partners.

 

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees, and has an official presence in Malta, Belarus, Poland, and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Affiliate Industry

Better Collective wins compliance award for the fourth consecutive year

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Better Collective wins compliance award for the fourth consecutive year
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At the 2022 Vixio Global Regulatory Awards, Better Collective was awarded for its efforts within compliance.

The fifth Vixio Global Regulatory Awards took place last night in London. For the fourth consecutive year Better Collective won the award ‘Commitment to Compliance by an Affiliate Company’. This recognition was awarded to Better Collective for its industry-leading compliance initiatives and for its compliance best practice.

This award is a indeed a testament to Better Collective’s dedicated work in paving the way for a transparent and trustworthy industry.

Jesper Søgaard, CEO and Co-Founder of Better Collective:
Integrity is a core focus here at Better Collective. We have built our business on the principles of adhering to high compliance standards while continuously enhancing the experience for sports fans by educating them on safer gambling. Therefore, we are very proud that our persistent efforts to operate in accordance with the applicable regulation in each and every aspect of our business once again are honored.

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Affiliate Industry

PartnerMatrix inks new affiliate channel deal with AdmiralBet

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PartnerMatrix inks new affiliate channel deal with AdmiralBet
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PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.

Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.

Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.

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Affiliate Industry

Glitnor Group and KaFe Rocks Group amicably call off the Acquisition

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Glitnor Group and KaFe Rocks Group amicably call off the Acquisition
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Glitnor Group and KaFe Rocks Group have mutually and amicably decided not to complete the transaction in regards to the acquisition between the two groups. After much deliberation, and given market conditions, Glitnor Group and KaFe Rocks Group have agreed that now is not the time to fully complete the acquisition.

As such, KaFe Rocks and the Time2play .com brand will continue to be managed by its founding members and leadership team on a day-to-day basis as they continue to focus on the growth and development of the business.

Glitnor Group, will remain as a significant shareholder in the companies and will continue to have a close, professional and friendly relationship with KaFe Rocks Group. Both parties would like to stress that the recent decision for KaFe Rocks and its CEO, Simon Pilkington, to part ways, has no relation to this news.

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