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German mobile games market grows by 22 per cent

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German mobile games market grows by 22 per cent
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The huge variety of mobile games and their easy availability on smartphones and tablets have made them especially popular choices. Be it casual puzzle games, familiar PC and console games adapted for mobile use, or location-based games like “Pokémon Go” or “Jurassic World Live”, the popularity of games apps is undiminished. Sales revenue continues to increase, and the German mobile games market once again experienced strong growth in 2021, with a 22 per cent increase in sales revenue from games apps to about 2.8 billion euros. This growth is a continuation of the impressive trend in recent years, as sales revenue in 2020 had already risen by 23 per cent. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research companies data.ai and GfK.

In-app purchases continue to drive growth in the mobile games market, accounting for approximately 99 per cent of total sales revenue in this segment in 2021. Sales revenue from in-app purchases enjoyed yet another year of significant growth, increasing by 22 per cent from about 2.3 billion euros in 2020 to nearly 2.8 billion euros in 2021. This is primarily due to the tremendous popularity of free-to-play games that allow players to enhance their game experiences with in-app purchases. Players can buy additional content such as additional levels and new skins for their own avatars. Sales revenue generated by games offered for purchase, on the other hand, continues to decline, amounting to just 7 million euros in 2021. Subscription fees for apps like the Apple Arcade and Google Play Pass services generated 12 million euros in sales revenue, an increase of 200 per cent over the previous year.

The average age of mobile games players remained almost unchanged in 2021 at 38.3; the previous year the average player was 38.8 years old. In 2019, mobile games players were 37.4 years old on average. As in the previous year, there were roughly the same number of male and female players of mobile games. Even so, at 51 per cent there were slightly more women than men playing games on their smartphones or tablets in 2021.

According to Felix Falk, Managing Director of game: ‘The mobile games sector is getting bigger year after year. Games apps are an integral part of the daily lives of millions of people in Germany thanks in no small part to their tremendous variety and accessibility. Mobile games also make it easy to network with other players – anytime and anywhere. This includes location-based games, multiplayer games and even mobile esports. Playing mobile games has turned into a popular social gaming experience.’

Another year of strong growth for the German games market

Following a historic 2020 performance with 32 per cent growth, sales revenues in the German games market continued to rise significantly in 2021 with a total of approximately 9.8 billion euros in sales revenue generated by games, games hardware and fees for online gaming services – an increase of 17 per cent compared to the previous year. Sales revenue from computer and video games grew by 19 per cent to about 5.4 billion euros, due among other things to increases in in-game and in-app purchases. Sales revenue from games hardware has also grown, by 18 per cent overall to about 3.6 billion euros. Demand for games consoles and gaming PC accessories was particularly strong.

About the market data

The market data is based on statistics compiled by the GfK Consumer Panel and data.ai. The methods used by GfK to collect data on Germany’s video games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their video game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

Central Europe

STS Group Extends BetGames Content Partnership

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The STS Group has reached an agreement to continue its collaboration with TV Zaidimai for supplier BetGames’ content.

Under their renewed partnership, STS will remain Poland’s only operator offering BetGames’ live dealer products. This new deal also includes an agreement to expand their current game portfolio.

More significantly, BetGames’ offer, alongside virtual sports, accounts for more than 10% of the STS Group’s net gaming revenue (NGR), giving their extended collaboration more weight.

The prolonged licence agreement includes access to various betting products as well as live dealer content, such as poker and baccarat.

Furthermore, TV Zaidimai and STS will expand their non-English language offering after they embarked on a “Polish table” project for poker in 2020.

“We are not only the largest, but also the most innovative bookmaker in Poland. We are prolonging a partnership that is very important for us and grants us exclusivity to offer BetGames products in Poland,” Mateusz Juroszek, CEO of STS Holding, said.

“Player interest in products similar to BetGames products keeps growing, which is why, together with TV Zaidimai, we are investing in and personalising the offer for Polish players,” he added.

“We are delighted to strengthen and deepen our fruitful partnership for the long term. STS is not only the market leader in Poland, but also the innovation leader in the region and beyond. An ideal match for us to develop a challenging market together – with great success for both parties,” Andreas Koeberl, CEO of TV Zaidimai, said.

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Central Europe

Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern

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Pariplay signs new partnership deal with Switzerland’s Grand Casino Bern
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Aspire Global’s Pariplay, the leading aggregator and content provider, has bolstered its presence in the regulated market of Switzerland by partnering with Grand Casino Bern’s online brand 7 Melons.

This agreement will enable Pariplay to offer its innovative and feature-packed Wizard Games title and content from its Ignite partner programme to Swiss players at 7melons.ch, the online entity of the prominent land-based operator in the country.

The new content partnership represents the latest forward step within Pariplay’s strategic growth plan across regulated markets worldwide, with a host of significant deals struck to offer leading operators content from its Fusion™ platform.

Fusion™ features thousands of games from the industry’s leading games developers, in addition to a suite of back-office conversion and retention tools that enhance player value.

Andrew Maclean, VP of Sales, Pariplay, said: “This is the latest in a string of content agreements we have reached in this very exciting regulated market. Grand Casino Bern is a household name in the country and we look forward to adding to its 7 Melons brand with content we have already seen is popular with the Swiss audience. We are very excited about working together.”

Ludwig Nehls, CEO at Grand Casino Bern, said: “Through its proprietary content and global game distribution programme Ignite, Pariplay offers the best of all worlds to players and we are delighted to be able to boost the selection of titles we can put before our audience in the name of world-class entertainment.”

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Central Europe

EGT Interactive Enters Czech Market with Fortuna Entertainment

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EGT Interactive has entered the Czech Market with one of the leading iGaming operators in the country, Fortuna Entertainment Group (FEG).

The strategic deal with Fortuna Entertainment will enable EGT to broaden the reach of its products while further diversifying the content of the slots available on ifortuna.cz. The players base can also enjoy 40 attractive EGT Interactive games, including Amazon’s Battle, 40 Mega Clover, Great 27, Supreme Hot, 100 Super Hot and the trendy bonus game, the Jackpot Cards. The games are launched in partnership with RWC Energy which will ensure a stable and reliable integration process.

Fortuna Entertainment Group is a trustworthy partner of EGT Interactive, and both companies have been partnering in other markets as well. This strategic partnership exists in Romania, where the Group owns casaparilurilor.ro and efortuna.ro brands, and in Croatia through the psk.hr iGaming offering.

“We are proud to build upon this partnership with Fortuna Entertainment Group. We have already achieved great results partnering with FEG in other markets. We are rapidly growing, and such a partnership will, for sure, have a positive outcome for both parties,” Ivo Georgiev, Managing Director of EGT Interactive, said.

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