Latest News
Planetwin365.News and Sportitalia together for a season of sports infotainment
Starting from June, the SKS365 group’s sports information portal will be ‘on air’ on the tv channel with “ad hoc” video clips and odds comparison.
All the content will be also available on Sportitalia app
The partnership between Planet Entertainment – a SKS365 group company – and Sportitalia, the tv channel dedicated to sport, available on the 60 Italian digital channel – goes one step further. Thanks to the new agreement – effective from June 2022 until June 2023 – new content, analyses, statistics and football trivia powered by Planetwin365.News will be broadcasted on Sportitalia Tv.
The daily appointment (from Monday to Friday) will be scheduled at 8.55 pm, with the “Focus on” video-pills. Curiosities and statistics about the match of the week will be provided by Planetwin365.News editorial staff. These contents will also be sent via “push notification” on the Sportitalia app, which has reached 800,000 downloads so far.
The agreement also includes a space during the “Talk e Live” and “SportitaliaMercato” tv shows. Alongside the editorial content there will be room also for advertising: the Planetwin365.News banner will be present during the 150 championship and Coppa Italia Primavera matches, an exclusive of Sportitalia. In addition, the agreement includes advertising campaigns starring the PlanetPay365 multi-service platform, starting with three promotional videos made in collaboration with ACF Fiorentina.
“We are delighted to expand our agreement with such a prestigious partner like Sportitalia. This renewed synergy will allow us to spread new sports content and other curiosities to all football fans and beyond”, commented Anniina Rantala, Marketing Director at SKS365. “The goal for the upcoming months is to get even closer to the fans and to a broader audience through the strong connection with sport. This will go along the enhancement of our product portfolio, from value- added services to information, in order to offer more and more global level of entertainment”.
“The agreement between Sportitalia and Planet Entertainment allows us to strengthen the collaboration that started last season and to enhance Planetwin365.News’ content through tv programs created by our editorial staff and tailored for our partner”, commented Michele Criscitello, CEO of Sportitalia. “Our network is chosen by the brands operating in sports entertainment, as it is the only one that manages to create a tailored strategy for each operator through daily and frequent contact with the audience, allowing the partners to reach their positioning and branding objectives”.
Compliance Updates
Boldplay Awarded UKGC Licence
Boldplay, the renowned provider of premium casino games, has been awarded a remote operating licence from the UK Gambling Commission, to sit alongside their existing licenses in Gibraltar, Malta, Romania, Argentina, and Peru.
This latest development marks a significant step for the company and further solidifies Boldplay’s position as a trusted provider within the iGaming industry. The UKGC licence will allow the company to further expand in regulated territories, a key element of their growth plan, and establish new partnerships within the vibrant UK market.
Having fulfilled the criteria to provide services to UK players Boldplay is well-positioned for success. With a diverse catalogue of over 100 titles, ranging from slots and table games to bingo, keno, and virtual scratch cards, the company is well-known for its innovative features, including their trademark Boldplay Spins.
Speaking of the UK Gambling Commission’s decision to grant the operating licence, Boldplay CEO, Valli Fragoso, said: “We are proud to receive our remote software supplier licence from the UK Gambling Commission. This milestone reflects our commitment to providing high-quality, engaging casino games to licensed operators while upholding responsible gaming standards. We can’t wait for UK players to try our games.”
Latest News
Altenar and Fast Track enter strategic partnership to revolutionise player engagement
Leading sportsbook will deliver targeted campaigns and personalised player journeys
Altenar, a leading sportsbook and iGaming software provider, has announced a strategic deal with player engagement platform, Fast Track.
As part of the partnership, Fast Track, a leader in AI-powered CRM with real-time data capabilities, has integrated its cutting-edge technologies with Altenar’s PAM tools.
This marks a significant milestone in the industry, bringing together Altenar’s comprehensive iGaming platform with Fast Track’s expertise in scalable player engagement solutions to enhance the customer experience with hyper-targeted campaigns and dynamic, personalised journeys.
The agreement underlines Altenar’s commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP) and highlights Fast Track’s transformative CRM approach.
Known for its automation capabilities, Fast Track also enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar’s operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly.
Charlie Williams, Commercial Director at Altenar, said: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence.
“This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry.
“Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
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