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Calcio.com gets a makeover: Planet Entertainment’s “data hub” is on air with enhanced content for football fanatics

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Calcio.com gets a makeover: Planet Entertainment's "data hub" is on air with enhanced content for football fanatics
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The innovative database dedicated to football is online with a new graphic look, on air with an OOH advertising in Cadorna, Milan, until December 28th

Analysis, statistics, data, and in-depth information about the world’s most popular sport: these are the key features of Calcio. com, the innovative “data hub” for football fanatics, on air from today with a new look and richer content.

The website official debut is going to take place in the heart of Milan. From December 12th to December 28th, the M1 and M2 lines of the Cadorna underground station will be entirely branded Calcio. com. With the collaboration of IGPDecaux, Leading Italian player in outdoor communication, Calcio. com’s “station domination” will include stairs, ticket barriers and billboards that will present the new Planet Entertainment infotainment brand to Milanese passengers and citizens.

The project, developed by Planet Entertainment, the SKS365 group division dedicated to value- added services, has been revamped with a new brand identity and with much more in depth statistics. Calcio. com will allow football fans to satisfy all kind of curiosity about teams, leagues and players including club comparisons, team and history results, season by season market operations and statistics based on each player. All football data are collected in a precious archive featuring rankings, calendars and rosters of past seasons which covers over 100 national and international competitions.

“With Calcio. com we inaugurate a new exciting challenge for the group. This project matches the company’s mission to offer pure entertainment and be an added value in the sports experience for all fans ā€“ commented Anniina Rantala, SKS365 Director of Marketing ā€“ Calcio. com will allow us to get closer to football fans and to engage a younger and more digitized audience by providing interesting content and valuable insights about the world of football. Calcio. com’s innovative engaging platform will allow us to diversify our business and to address the new generations remaining connected to the sports universe, in which we have always operated”.

Planet Entertainment’s ambitious goal is to transform Calcio. com into a multimedia handbook of the most beautiful game in the world. The website is accessible to everyone and provides a 100% infotainment editorial offer, not only thanks to data and in-depth analyses but also with videos, and podcasts, produced by a specialised team that is following the new trends.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: ā€œThe new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.ā€

Paul Witten, Managing Director at SIS, added: ā€œWe are passionate about delivering a greyhound racing service that benefits all of the sportā€™s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

ā€œOur approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.ā€

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.Ā 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.Ā 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.Ā Ā 

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.Ā 

Fruity Treats is the latest cluster pays Slot in Pragmatic Playā€™s multi-award-winning range, joining recent hit Sugar Rush 1000.Ā 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: ā€œThe roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.ā€Ā 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.ā€Æā€Æā€Æā€Æā€Æā€Æā€Æā€Æā€Æ

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Kambiā€™s Festival of Sportsbook returns for fourth year

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Kambiā€™s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa AmƩrica.

Erik Lƶgdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ā€˜Exceptional, everywhere: meeting the increasingly high standards of an evolving marketā€™, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambiā€™s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Groupā€™s SVP of Marketing & Communications, said: ā€œWe are excited to once again be welcoming the industry to Kambiā€™s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.ā€

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