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WhichBookie Eyes Up World Cup Opportunity

WhichBookie.co.uk, an online betting-related site that provides reviews, guides, betting tips and offers from UK bookies, has begun preparations to target the biggest sporting event of 2022.
For the first time in the tournament’s history, the World Cup will take place during the British wintertime with leagues around the world taking a winter break to participate.
Football fans in England have high expectations for their home nation after Gareth Southgate guided the Three Lions to a third-placed finish at Russia 2018 and one place closer to victory at Euro 2020.Ā
The World Cup is one of the biggest sporting events to take place and a huge amount of money is bet on the tournament worldwide. WhichBookie aims to get in on the action by providing extensive coverage of this yearās competition and attracting a portion of the punters looking to place bets and read match previews.
Following an analysis of over 550 betting companies, it is estimated that over £115 billion was bet on the 2018 World Cup throughout the world with the average match attracting almost £1.80 billion of wagers.
When asked what value WhichBookie.co.uk will be providing to its visitors regarding World Cup content, website manager Robert Cockburn responded:
āSince launching, WhichBookie.co.uk has grown to become one of the leading resources for information on UK betting sites.ā
āNot only do we provide honest and impartial reviews of over 120 UK bookmakers to help our visitors bet with reputable and trustworthy brands, but we also provide betting tips for various sports including horse racing, golf and of course, football.ā
āThe World Cup only comes around once every four years and with England performing so well in recent tournaments, there are high hopes again for them this year.ā
āOur football analyst Liam Johnson will be providing previews and betting tips for every single match throughout the 2022 World Cup and weāve integrated live odds on the site along with bet slip integration so that users can follow Liamās tips and place their bets quicker and easier.ā
āLiam has a great track record with his football tips since joining WhichBookie and focuses strongly on value bets. His profit throughout the 2021/22 season was impressive and we had some very happy followers when he correctly predicted the winner, teams to be relegated and the top goalscorers of both the Premier League and the English Championship in his pre-season ante-post bets.ā
āPredictions and previews are already live on WhichBookie.co.uk for all group games of the tournament and new betting tips will be added throughout the knockout stages.ā
āAs the World Cup is so popular with punters, online bookmakers tend to release an increased number of betting offers in the run up to and throughout the tournament. The WhichBookie team scours the web for these offers and lists them all on site so that our visitors can add more value to their bets and increase their chances of a return from their betsā.
WhichBookie.co.uk was acquired by Better Media Ltd in August 2019 and has since undergone a full site restructure to improve user experience and provide significantly more value to visitors looking for UK bookmaker & casino reviews, the latest betting offers, bookie free bets and betting tips from respected and experienced racing and football analysts.
You can follow Whichbookie on Twitter at https://twitter.com/whichbookieuk.
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REEVO onboards Playson as platform partner

REEVO, the B2B content and aggregation platform, will integrate Playson casino content to its expanding roster of platform partners.
Playson, one of the industryās leading games providers, will add its portfolio of 85 omnichannel casino games to the REEVO platform enabling it to extend its distribution to REEVO operator partners who will gain access to an even more diverse content offering.
REEVO, alongside creating a growing list of proprietary games, is onboarding a rapidly accelerating range of the industryās leading content suppliers to provide operator partners with a comprehensive selection of the most diverse suite of games ā all through a single API integration.
Petra Maria Poola, Head of Sales, Reevo, said: āPlayson have become a household name as one of the leading games providers in our industry in recent years so to add their content to our platform was a no-brainer, providing our operator partners with even more best-in-class titles.
āREEVOās platform growth is phenomenal and we are building something special that brands will not want to miss out on and that will take their casinos to the next level.ā
Tamas Kusztos, CCO at Playson, added: āWe are delighted to partner with REEVO. Playson is always looking for excitingĀ partnerships to drive the expansion of our presence in a market, and the deal with REEVO underlines this direction perfectly.ā
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Germany’s Best Employer 2023: GAMOMAT earns top place

GAMOMAT, one of the leading independent software developers for slot games, was recognised at the āGermany’s Best Employers 2023ā competition, held yesterday evening at the Flora Cologne ballroom.
Out of more than 900 participating companies of all sizes and sectors, GAMOMAT made it into the top 100 and achieved an outstanding 13th ranking. This achievement points to the strength of GAMOMATās value-oriented corporate culture and confirms the companyās continued success story.
The evaluation process for the āGermany’s Best Employers 2023ā competition was voluntary and independent. GAMOMATās employees were surveyed anonymously, assessing important factors such as leadership, trust, recognition, support, care, cooperation, team spirit, and identification with the company. Additionally, the companyās management provided information about their personnel and management procedures and measures.
“Our philosophy of ‘Good Work’ is very important to us. The quality of communication and collaboration has the highest priority for us, especially because weāve adopted a hybrid and highly flexible working model. In this respect, the excellent ranking achieved in ‘Germany’s Best Employer 2023’Ā competition showcases what is experienced at GAMOMAT everyday. It makes us proud as a team and gives us momentum for our current and upcoming projects,” said Dr Alexandra Krone, Managing Director of GAMOMAT Development GmbH after the event.
GAMOMATās competition standing highlights the companyās commitment to providing an exceptional workplace culture that values its employees. The companyās encouragement of respectful interactions and promoting a supportive work environment has led it to being known as one of the best employers in Germany. The recognition achieved by GAMOMAT provides momentum for the companyās current and upcoming projects, solidifying its reputation as a dynamic and successful organisation.
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IGT Signs Deal with Gift & Go

International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Goās on-demand gifting technology platform to their slot machinesā service window or secondary display via IGTās M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.
āIGTās agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,ā said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.
āThrough our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,ā said Jon Reuben, Gift & Go Co-CEO.
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