Gaming
Major Trends In The Global Sports Betting Market In 2022
The sports betting industry is arguably the most significant in the gambling sector, with about 26% of the world’s population gambling on sports. The rise of this particular industry keeps increasing annually because of its ever-developing nature, with the chance to make money from sports betting becoming relatively expansive.
As the global sports betting market keeps evolving and witnessing new trends, it’s crucial that bettors also update their knowledge about these trends in order to step up their game and continue making money, or risk being left behind, which is detrimental to their chances of hitting the jackpot when wagering on the betting sites available to them.
Sports betting has now transcended placing bets on the outcomes of specific matches. Gamblers need to know that the betting industry is one of the significant contributors to the development of various economies globally due to the massive amount of money it generates. No doubt, it is now serious business. There are several trends currently making waves in the industry that bettors and operators should know to get the best from their endeavors.
Major Trends Shaping the Sports Betting Industry
Several trends are shaping the sports betting industry that every punter and sportsbook operator must get accustomed to. Some of the most noticeable ones are as follows:
- Live Broadcasts
Every bettor qualified to bet according to the gambling laws of their land ought to be familiar with live broadcasts, one of the top trends in the global sports betting market in 2022, through which online gambling is deemed to have scaled a new height.
Live broadcasts allow punters to follow different matches on the go — streaming while placing several bet options as the game progresses. Bookmakers keep updating the odds every minute as the bettors keep following the sequence of events.
The live broadcast option is available on all sports events but is more common with soccer betting. Aside from experience being exhilarating, it’s an avenue for bettors to keep making a lot of money until the game ends. Options like “the team to score the next goal,” “the minute,” ”over and under”, and more are available through the live broadcast innovation and should be leveraged by savvy punters.
- Digitalization
When sports betting first came into being, you could only walk into any gambling house to stake on an outcome or multiple outcomes. However, this has drastically improved in that every betting platform has now gone digital. Bettors can now play games through their phone by downloading the sportsbook app, be it Androids or iOS, and still effectively and efficiently navigate as though it’s a PC.
Punters can deposit and withdraw without issues, irrespective of their location. You can also cash out your money before the matches are completed, based on the kind of online betting platform you choose. The digitalization of the betting industry also makes it possible for gamblers to bet on computerized teams as though they are real sports players. This also applies to the betting platforms since any sportsbook that refuses to upgrade will be left behind.
- Analytics
Placing a bet on a sport is more technical than you think; it’s considered the mathematics of gambling. Hence, the existence of professional tipsters who analyze every game based on the team’s head-to-head, formation, fatigue, and several other metrics. These statistics and their applications are one of the major trends in the sports gambling industry.
Making money is more challenging than losing it, and the motive of every gambler is to make money. Therefore, the analytics provided on several betting sites are of much importance to bettors as it helps them keep track of the activities of a team and aid when predicting the outcome of matches.
- Cryptocurrency
Cryptocurrency is gradually taking over the gambling industry. Several sport gambling companies now enable the use of blockchain technology to make and receive payments because of its seemingly secure and anonymous system.
The use of crypto is common in countries where gambling is illegal, and authorities can trace payments for betting and sanction the players and betting platforms. With cryptocurrency, this risk is averted due to its independent and anonymous features. Gamblers in locations where gambling is legal also prefer it to other means of payment because it offers a more secure, fast, and anonymous payment system.
- Mouthwatering Bonuses
The surge in gambling sites means fierce competition in the industry. A recent trend is that several gambling companies tend to attract customers with diverse offers and mouth-watering bonuses to beat the competition and secure a bigger market share.
They go as far as giving out up to 200 percent bonus for new users to in-game bonuses based on accumulated odds which is an ample opportunity for punters to hit the jackpot and make a fortune.
- Virtual Bets
Virtual sports, otherwise known as esports, are gradually gaining ground in the gambling space. The latest trend is the use of computerized players to engage in competition while gamblers wager their money on the matches.
The unpredictability of the events, not minding which team is best, is one of its greatest strengths — winning hinges primarily on luck because all teams are computerized and seen as equal. The games are also decided faster than the normal sports matches, which means you can become a millionaire in the blink of an eye or vice versa if you don’t gamble responsibly.
Conclusion
It’s one thing to know about trends, and it’s another thing to maximize them. This article informs you about the trends in the sports betting market and how to use them to your advantage as the gambling industry evolves.
Punters and betting platforms must keep up with the trends to succeed and remain relevant in the ever-changing sports betting industry. Staking your money on sports is quite different from other types of gambling, where you may be responsible for your own luck most times. Here, you count on others to succeed. Therefore, it’s imperative that you’re constantly updated about the dynamic trends in the industry to stay afloat.
Gaming
New SuperScale eBook Launched to Help Mobile Game Developers Maximise Organic Success
SuperScale has released its latest ebook “From organic success to long-term revenue,” which addresses the concerns and opportunities identified in SuperScale’s landmark study, “Good Games Don’t Die”. The new SuperScale ebook builds on the signature whitepaper, providing mobile game developers with actionable insights and strategies to implement when a game gains organic traction.
Organic strategies such as celebrity endorsement, streamer coverage and TikTok virality can quickly catapult a game to the top of the charts, but it can be a challenge to maintain popularity. As discovered in the Good Games Don’t Die Report, 76% of launched games hit peak revenue and 47% of games die in year 1. The ebook provides developers with advice to further maximize the long-term revenue of games that have generated organic successes to date.
Previous findings also revealed that over a quarter (26%) of developers do not measure the lifetime value (LTV) and return on ad spend (ROAS) for their games. The ebook offers insights for developers exploring LTV and ROAS for the first time, alongside the significance of factors such as seasonality and marketing to seasoned game-makers. As discovered in the Good Games Don’t Die report, only 41% of developers use Ad mediation platforms. Inside the ebook, SuperScale specialists explain this process, offering advice about picking the right network, and the bidding and waterfall optimisation processes.
Ivan Trancik, CEO and Founder of SuperScale, said: “The findings from the Good Games Don’t Die white paper have been read far and wide by the industry. We’ve delved into the data to deliver an ebook that addresses the opportunities some developers are not currently exploring. In today’s mobile gaming landscape, every revenue-making opportunity counts, so we’re giving developers the insights to take their organic success to the next level.”
Gaming
Gaming Corps boosts Smash4Cash™ offering with release of RAMPAGE!
Gaming Corps – a publicly-listed game development company based in Sweden – is giving players the chance to swing wildly and bring the riches home in new game RAMPAGE!
Players can put their luck to the test and crack open ball after ball, revealing marvellous prizes hidden within.
RAMPAGE! is the second game in Gaming Corps’ Smash4Cash™ series, following the release of Piggy Smash in January. The Smah4Cash™ mechanic is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.
Each time a player wagers on RAMPAGE! they make an attempt to smash a single active ball laid out in the middle of the game screen. There are two racks, with one on each side of the active ball, each holding four balls.
If the ball is smashed, the player will be rewarded with an instant prize, and one of several features may also be awarded. After a ball is smashed, it will be replaced with a new ball that drops from the rack, becoming active.
A ball being smashed may activate the MULTIPLIER feature, which will apply to the payout of the next ball that will be smashed. The next ball is automatically made active and is a guaranteed smash.
What’s more for players is the RAMPAGE feature could also be activated. The game will enter RAMPAGE MODE, where the Hammer automatically attempts to smash balls until it fails. A minimum of two balls will be smashed in this feature.
Even more winnings can be claimed if the MULTIPLIER RAMPAGE feature is triggered, combining both the MULTIPLIER and RAMPAGE features. During this feature, all smashed balls will have their payouts multiplied by the awarded multiplier at the start of the feature.
That’s not all, as players can also win a random prize if the INSTANT WIN feature is triggered. The game will award a random prize of 10x, 25x, 100x or 1000x the bet.
Connor Blinman, Head of Games at Gaming Corps said: “Our Smash4Cash™ mechanic is giving players even more opportunities to make the most of our thrilling games, and following the successful release of Piggy Smash, I’m very thankful to our team for smashing it out the park with our latest game to use the mechanic, RAMPAGE!
“This won’t be the last you will be hearing from us with releases like this, and I really look forward to seeing how we can make our games even stronger through the use of this mechanic in the coming months.”
Gaming
THE BATTLE OF POLYTOPIA ARRIVES ON APPLE ARCADE
The award-winning 4x strategy game The Battle of Polytopia has joined Apple Arcade as a ‘plus’ version with all tribes and skins unlocked.
In The Battle of Polytopia, tribes offer new units, technology, and buildings for players to enjoy as they seek to gain the highest score or defeat their opponent in the turn-based game. Apple Arcade users can have instant access to all 16 Polytopia tribes without needing to buy them separately as DLC.
The game has already been enjoyed by more than 20 million users on mobile, Steam and Switch and has a string of high-profile fans including Deepmind´s CEO Demis Hassabis and MrBeast. The standard version of the game will remain available on the App Store.
Christian Lövstedt, General Manager for The Battle of Polytopia, commented:
“The Apple Arcade release of The Battle of Polytopia will make the game available for even more players to enjoy. Whether it’s the unique insect abilities of the Cymanti, or the icy powers of the Polaris, the special tribes of Polytopia each offer a new spin on gameplay. By making all 16 tribes available, players can enjoy everything Polytopia has to offer from the very start.”
As initially announced by Apple Arcade, The Battle of Polytopia joins Bloons TD Battles 2+ and Crayola Adventures as new additions to the subscription service.
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