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Sports Micro Betting Provider Kero Gaming Announces Oversubscribed $2M Funding Round led by Happyhour.io

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Sports Micro Betting Provider Kero Gaming Announces Oversubscribed $2M Funding Round led by Happyhour.io
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Kero Gaming announced today the closing of an oversubscribed $2 Million Seed 2 round, its second this year, with Happyhour.io, an early stage VC fund in the iGaming space, leading the round.

Tomash Devenishek, Founder and CEO, launched the company with a focus on providing the growing sports betting industry with new products to engage users through real-time, contextual micro bets, delivered via algorithms the company builds in-house. The Kero product heavily mirrors mechanics of casino style games with a ‘Tik-tok style’ betting experience whitelabeled for gaming operators that appeals to an audience of consumers looking for entertainment value vs risk trading.

“Modern day consumers don’t want to think too much and endlessly browse/calculate odds inside massive spreadsheets. They want instant gratification and low friction/effort type experiences. We are building a curated version of the sportsbook product that delivers contextual micro bets every 15-45 seconds, allowing users to bet on the most exciting thing that is happening in the game right now”.

He added “We were able to surpass our fundraising ambitions thanks to great strategic partners all of whom add value beyond capital. I am also proud that in this tough market we increased our post-money valuation by 60% doing so in only 10 months.”

HappyHour’s CEO Robin Reed said, “Kero is at the forefront of innovation in sports betting, and has a deep understanding of the customer and how they want to be entertained. As a strategic investor and lead in the current round, Happyhour is looking forward to working with Tomash and his team to bring this technology to casual bettors around the world.”

Other strategic investors from the gaming space echoed the enthusiasm for the 30 person company. Tim Heath, GP at Yolo Investments, another participant in the latest round, said: “Finding genuine innovation in the sports betting space is increasingly difficult, and that’s why we’ve been so impressed by Kero Gaming. Micro Betting has the potential to drive sportsbook growth over the coming years, and Kero’s algorithmic approach sets them apart from the others. We’ll be working closely with Tomash and the team to take this product to new audiences globally.”

Edward King, co-founder of Acies Investments, an early investor in Kero, added “Tomash has consistently exceeded expectations from our first investment in Kero. We are very pleased to further support him in this financing round as he continues to build the platform. Kero has the vision and capability to radically transform how fans engage and participate in sports entertainment.”

Traditional sports book products typically offer customers a lot of choice with complicated arrays of odds on bets for outcomes that may not take place for hours or sometimes days. Kero’s approach borrows heavily from mainstream entertainment platforms such as TikTok by removing complexity and curating highly contextual micro bets on outcomes that may happen in seconds or minutes.

The company initially productized its technology by working with pro sports teams across all American major leagues as a free to play fan engagement solution within their apps. Kero says that it will continue to focus on the free-to-play offering for pro sports while making heavy investments in scaling and growing its real money product for gaming operators.

Devenishek concluded “With this injection of capital and industry experience, we intend to continue focusing on our mission and bring about the next generation of sportsbook products even faster to markets like North America, Europe, LATAM and Asia”.

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Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

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Rightlander Limited appoints seasoned digital marketing leader Sarafina Wolde Gabriel as Chief Strategy Officer, marking a new era of strategic expansion and innovation for the global compliance and risk management solutions provider.

Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).

In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.

“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”

Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.

Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”

A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.

Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.

In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.

Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.

The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.

For more information on Rightlander Limited and its comprehensive range of services, visit www.rightlander.com.

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New challenger approaching: Introducing Slotsoo Casino Awards

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The iGaming industry’s awards season is in full swing. Today (1st June 2023), Slotsoo is jumping on the train by launching Slotsoo Casino Awards. With this new venture, the casino comparison site wants to celebrate excellence among casino operators in a fun way, with the goal to inspire the casino industry to do better.

Fun Categories that are Relevant to Players

The Slotsoo Casino Awards consist of seven different trophies with humorous names such as The Bonus Buff and The Withdrawal Wizard. The team has made an intentional decision to keep the number low and the categories focused on the player experience.

Markus Björk, Slotsoo’s head writer and team leader, explains:

”Slotsoo wants to be the perfect mix of serious and fun – we are allergic to boring. When deciding on the different categories we made sure they resonate to players and not just media or higher-ups. We also wanted to avoid having too many trophies, because then they would lose their point. If everyone is a winner, then nobody is a winner.”

He continues to tell that every team member likes to play slots too, so they know what the average player values and what they don’t.

The Winners for Slotsoo Awards 2023

·         The Gambling GOAT – Svenbet Casino

·         The Bonus Buff – Slot Paradise

·         The Loyalty Lord – Qbet Casino

·         The Withdrawal Wizard – iBet Casino

·         The Gamification Guru – Happy Hugo

·         The Payout Professor – Snatch Casino

·         The Noisy Newcomer – Monsino

Please visit Slotsoo Casino Awards for descriptions of the trophies and detailed winner motivations.

All casinos listed on Slotsoo are automatically nominated. Instead of using an external jury to select the winners, the decision is done by the team itself – meaning the same people that actually test and review every site.

Big Plans for Expansion

The dust has barely settled from the launch of the new awards, but the Slotsoo team already have big aspirations how to expand the concept. Markus Björk shares their plans for the future:

”We want to do similar awards on our other language versions. Simultaneously, we are looking to introduce separate awards for game providers. After all, they are the backbone of the casinos, and they deserve just as much celebration.”

Who is Slotsoo?

Slotsoo is a multilingual comparison site for online casinos and slots run by a tight-knit group of slot enthusiasts. The website was launched in 2017 and offers expert reviews of casinos, slots and game providers – plus guides for different payment methods and license authorities.

The English version targets the European market as a whole, while the other languages are focusing on specific countries. Slotsoo is committed to only promote legal and licensed casinos that respect EU laws. Want to know more? Check out the page about Slotsoo or contact the team at [email protected]

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Compliance Updates

The Slovak Gambling Authority’s systematic check activities help reduce the number of illegal gaming devices

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In Q1 2023, the Slovak Gambling Authority conducted 2511 compliance checks, which is 201 more compared to last year.

The significant year-on-year increase in the number of checks is due to the restructuring of surveillance and the strategic set-up of the supervision by the Authority's top management.

"I am very pleased that the goals set up by the current management are also successfully fulfilled in the gambling supervision area. Of course, a big thank you to our local supervisors, who actively investigate illegal devices and supervise the fulfilment of all legal requirements by legal operators.
Having gambling under systematic supervision is one of the main missions of the Authority as a gambling regulator," said the Director General at the Office for the Regulation of Gambling (URHH), Dávid Lenčéš.

More than a 45 % increase against the same period last year was recorded in checks focused on the search of illegal gambling establishments. In the first quarter of 2023, supervisors conducted 437 compliance checks focusing on unlawful gambling as mining and quiz machines, intending to prevent further operation. As Director General said, “Increased systematic check activities of illegal establishments has its justification and brings results as, compared to 2022, the number of detected illegal gaming machines on the market is significantly reduced. Searching for illegal establishments and seizing illegal devices has a preventive nature and ultimately protects society, especially at-risk groups and the youth.”

According to the Gambling Act, small operators, such as pubs, can't operate gaming machines. The URHH must license each gaming machine since it is the only official body authorised to issue a license. Operating gambling without a given license is prohibited in Slovakia.

The Gambling Regulatory Authority also carries out surveillance remotely. In the Q1 of this year, we are talking about an almost 90 % increase in on-site checks compared with last year. Thanks to online access to the servers of gambling operators, this form of supervision allows more effective control of many establishments without physically leaving the workplace.

Establishing a specialised online gaming department in 2022 also contributed to the overall increase of supervision effectiveness over 2022-2023. The mission of the specialised department is to supervise licensed online gambling or searching for and restrict access to illegal websites operating or promoting gambling without valid licenses.

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